$ trust-the.store scan tonal.com --static
Tonal
tonal.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 28.7 yscanned Nov 4, 2026 16:12 UTC
Trust score
70
observed signals /100
Products
45
111 variants
Median price
$82.00
Ad networks
2
tvScientific · Google
Est. revenue / mo
≈ $10M
$2M – $38M · low confidence
Traffic rank
#45.2K
Tranco, global
Ships to
28
countries
Domain age
28.7y
Squarespace Domains II LLC
› Shopify Web Pixels Manager also loads 5 other app pixel(s) and 5 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $10M
range $2M – $38M
Orders / month
≈ 98.4K
range 30.7K – 307.4K
Visits / month
≈ 6.1M
range 3.1M – 12.3M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Transform your workouts with Tonal, the leader in smart home gym equipment. Get AI-powered training and full-body workouts in a sleek, space-saving design.
AE AT AU BE CA CH CZ DE DK ES FI FR GB HK IE IL IT JP KR MY NL NO NZ PL PT SE SG US
History
Sales
$10M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=revenue_est&range=30d" alt="Est. revenue / mo, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)98.4K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=orders_est&range=30d" alt="Est. orders / mo, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)Traffic
#45,213
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=rank&range=30d" alt="Traffic rank (Tranco), tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)6.1M
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=visits_est&range=30d" alt="Est. visits / mo, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)Catalogue
45
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=products&range=30d" alt="Products, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)111
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=variants&range=30d" alt="Variants, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)17
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=collections&range=30d" alt="Collections, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=vendors&range=30d" alt="Brands carried, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)1
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1 point · Nov 1, 2026 · catalog
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=launches&range=30d" alt="Launches / mo, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=added_30d&range=30d" alt="Products added, 30 days, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)45
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=updated_7d&range=30d" alt="Products updated, 7 days, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)2%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=sold_out_share&range=30d" alt="Variants sold out, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)Pricing
$82
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=median_price&range=30d" alt="Median price, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)$25
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=price_min&range=30d" alt="Cheapest price, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)$5K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=price_max&range=30d" alt="Highest price, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)2%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=on_sale_share&range=30d" alt="Products on sale, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)6%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=avg_discount&range=30d" alt="Average discount, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)Marketing
2
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=ad_networks&range=30d" alt="Ad networks, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=socials&range=30d" alt="Social networks linked, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)28
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=ships_to&range=30d" alt="Ships to countries, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=markets&range=30d" alt="Market locales, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)Tech & trust
70
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=trust_score&range=30d" alt="Trust score, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=security_score&range=30d" alt="Security headers, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)10
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=tech_count&range=30d" alt="Tools detected, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=trackers&range=30d" alt="Trackers, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)Company
28.7 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tonal.com#history"><img src="https://trust-the.store/api/v1/scan/tonal.com/chart.svg?metric=domain_age&range=30d" alt="Domain age, tonal.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tonal.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $10M | P84#99/611 | P91#29/311 | P65#8/21 |
| Est. orders / mo | 98.4K | P84#96/611 | P95#15/311 | P80#5/21 |
| Traffic rank (Tranco) | #45,213 | P83#104/608 | P93#22/308 | P85#4/21 |
| Est. visits / mo | 6.1M | P83#104/608 | P93#22/308 | P85#4/21 |
| Products | 45 | P11#338/382 | P9#264/289 | P0#21/21 |
| Variants | 111 | P13#319/365 | P12#252/285 | P0#21/21 |
| Collections | 17 | P5#349/367 | P4#277/289 | P0#21/21 |
| Brands carried | 1 | P15#257/365 | P14#206/285 | P15#15/21 |
| Products added, 30 days | 1 | P18#290/365 | P18#226/285 | P0#21/21 |
| Products updated, 7 days | 45 | P10#329/365 | P8#263/285 | P0#21/21 |
| Variants sold out | 2% | P88#45/365 | P88#35/285 | P100#1/21 |
| Median price | $82 | P65#128/365 | P60#114/285 | P40#13/21 |
| Cheapest price | $25 | P94#21/365 | P93#20/285 | P100#1/21 |
| Highest price | $5K | P89#41/365 | P87#38/285 | P90#3/21 |
| Products on sale | 2% | P39#223/365 | P35#187/285 | P25#16/21 |
| Average discount | 6% | P1#245/248 | P1#200/201 | P0#18/18 |
| Ad networks | 2 | P59#232/625 | P38#179/316 | P65#7/21 |
| Social networks linked | 4 | P46#213/541 | P45#122/310 | P35#11/21 |
| Ships to countries | 28 | P48#188/367 | P45#158/289 | P40#13/21 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P28#10/21 |
| Trust score | 70 | P23#417/560 | P9#277/310 | P10#19/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 10 | P63#216/626 | P40#174/316 | P50#9/21 |
| Trackers | 5 | P33#394/625 | P52#135/316 | P30#14/21 |
| Domain age | 28.7 y | P82#115/628 | P90#31/306 | P100#1/19 |
Store events
November 2026
- Added Contentsquareanalytics
- Added tvScientific (CTV ads)advertising
- Added Google Tag Managertag-manager
Stack timeline
- Cloudflare
- Contentsquare
- Google & YouTube (GA4 / Ads)
- Google Tag Manager
- Klaviyo
- Shopify
- Shopify Analytics
- Trustpilot
- tvScientific (CTV ads)
- VWO
Newest products
#1Tonal 2 Glacier
$4,7952026-11-02
#2Pilates Loops + Ankle Straps Bundle
$150
$1602026-05-15
#3Pilates Loops - Colors
$1152026-04-30
#4Tonal Grip Socks
$25.002026-04-30
#5Monah Rigor Bra
$82.002026-04-30
#6Sara Airweight Bra
$82.002026-04-30
#7Clare Rigor Legging 7/8
$1282026-04-30
#8Airweight Super High Waist Legging 7/8
$1182026-04-30
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 45 products read
Collections · 17
Product types
Top tags
Ad pixels on the store · 2
tvscientific-pix-o-3222645e-ccdf-4cd2-9e3c-879e29a4f53dG-SS771WHBJ6AW-803148791GT-PLTQRCBLA pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 4
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 10
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- tvScientific (CTV ads)
tvscientific-pix-o-3222645e-ccdf-4cd2-9e3c-879e29a4f53devidence (1)
- Shopify web pixel (app 92361228289)
- Google & YouTube (GA4 / Ads)
G-SS771WHBJ6AW-803148791GT-PLTQRCBLevidence (1)
- Shopify web pixel (app 1780363)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
- Contentsquare
evidence (1)
- Shopify web pixel (app 295830061057)
Tag managers
- Google Tag Manager
GTM-WRL6LVLCevidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Email & SMS
- Klaviyo
KfaVRMevidence (2)
- request https://static.klaviyo.com/onsite/js/KfaVRM/klaviyo.js?company_id=KfaVRM
- Shopify web pixel (app 123074)
Reviews
- Trustpilot
evidence (1)
- request https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js
A/B testing
- VWO
441925evidence (2)
- request https://dev.visualwebsiteoptimizer.com/
- Shopify web pixel (app 68559962113)
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554e5e19c96a470-MRS
Third-party hosts · 8
cdn.shopify.com · dev.visualwebsiteoptimizer.com · jobs.ashbyhq.com · monorail-edge.shopifysvc.com · sdk.helloextend.com · static.klaviyo.com · tonal.my.site.com · widget.trustpilot.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Contentsquare+ Google Tag Manager+ tvScientific (CTV ads)
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.