$ trust-the.store scan openfarmpet.com --static
Open Farm
openfarmpet.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 13.0 yscanned Nov 4, 2026 16:11 UTC
Trust score
92
observed signals /100
Products
250
408 variants
Median price
$37.99
54.2K reviews (yotpo)
Ad networks
0
none seen
Est. revenue / mo
≈ $851K
$172K – $4M · low confidence
Traffic rank
#227.4K
Tranco, global
Ships to
1
countries
Domain age
13.0y
GoDaddy.com, LLC
› Shopify Web Pixels Manager also loads 10 other app pixel(s) and 8 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $851K
range $172K – $4M
Orders / month
≈ 14.2K
range 3,575 – 56.4K
Visits / month
≈ 884.7K
range 442.3K – 1.8M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Open Farm dog and cat food is high quality pet food with humanely-raised, sustainable ingredients. Find 100% traceable kibble, wet food, freeze dried raw, treats and more for your pet's unique needs.
US
History
Sales
$851K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)14.2K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)Traffic
#227,436
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)884.7K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)Catalogue
250
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=products&range=1y" alt="Products, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)408
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=variants&range=1y" alt="Variants, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)269
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=collections&range=1y" alt="Collections, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)0
MoM -100.0%Best Feb 2026 27Worst Nov 2026 0▼ 1 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)12
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)250
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)2%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)Pricing
$38
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=median_price&range=1y" alt="Median price, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)$8
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)$208
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=price_max&range=1y" alt="Highest price, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)5%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)15%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=avg_discount&range=1y" alt="Average discount, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)Reviews & apps
54.2K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=reviews_total&range=1y" alt="Public reviews, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)143
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=reviews_month&range=1y" alt="Reviews / mo, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)4.8 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=rating&range=1y" alt="Rating, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)Marketing
0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=markets&range=1y" alt="Market locales, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)Tech & trust
92
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=security_score&range=1y" alt="Security headers, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)12
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=trackers&range=1y" alt="Trackers, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)Company
13.0 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/openfarmpet.com#history"><img src="https://trust-the.store/api/v1/scan/openfarmpet.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, openfarmpet.com" width="480" height="240" /></a>[](https://trust-the.store/scan/openfarmpet.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $851K | P36#391/611 | P45#170/311 | P60#9/21 |
| Est. orders / mo | 14.2K | P45#337/611 | P59#128/311 | P65#8/21 |
| Traffic rank (Tranco) | #227,436 | P42#353/608 | P54#141/308 | P50#11/21 |
| Est. visits / mo | 884.7K | P42#353/608 | P54#141/308 | P50#11/21 |
| Products | 250 | P50#193/382 | P51#143/289 | P70#7/21 |
| Variants | 408 | P38#227/365 | P38#178/285 | P55#10/21 |
| Collections | 269 | P69#114/367 | P69#90/289 | P80#5/21 |
| Brands carried | 2 | P43#158/365 | P43#123/285 | P45#8/21 |
| Products added, 30 days | 12 | P50#181/365 | P51#137/285 | P68#7/21 |
| Products updated, 7 days | 250 | P54#167/365 | P55#129/285 | P70#7/21 |
| Variants sold out | 2% | P87#50/365 | P86#40/285 | P95#2/21 |
| Median price | $38 | P29#260/365 | P26#210/285 | P55#10/21 |
| Cheapest price | $8 | P64#132/365 | P59#117/285 | P65#8/21 |
| Highest price | $208 | P29#261/365 | P29#203/285 | P45#12/21 |
| Products on sale | 5% | P44#203/365 | P38#176/285 | P40#13/21 |
| Average discount | 15% | P19#200/248 | P17#167/201 | P8#13/14 |
| Public reviews | 54.2K | P72#62/222 | P72#52/180 | P93#2/15 |
| Reviews / mo | 143 | P56#96/217 | P55#79/175 | P36#10/15 |
| Rating | 4.8 ★ | P81#30/176 | P86#18/143 | P100#1/13 |
| Ad networks | 0 | P22#346/625 | P10#251/316 | P0#21/21 |
| Social networks linked | 3 | P25#369/541 | P21#221/310 | P10#19/21 |
| Ships to countries | 1 | P10#297/367 | P9#239/289 | P20#13/21 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P43#4/21 |
| Trust score | 92 | P76#75/560 | P67#57/310 | P68#3/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 12 | P74#151/626 | P58#120/316 | P40#11/21 |
| Trackers | 4 | P41#348/625 | P63#100/316 | P83#3/21 |
| Domain age | 13.0 y | P24#475/628 | P32#208/306 | P53#10/20 |
Store events
November 2026
- Removed Google & YouTube (GA4 / Ads)advertising
- Added Northbeam (attribution)analytics
- Added Yotporeviews
- Added Shoplift (A/B testing)ab-testing
- Added Google Tag Managertag-manager
Stack timeline
- Bazaarvoice
- Cloudflare
- Elevar
- Google & YouTube (GA4 / Ads)
- Google Tag Manager
- Klarna
- Klaviyo
- Northbeam (attribution)
- Shop Pay
- Shopify
- Shopify Analytics
- Shoplift (A/B testing)
- Yotpo
Best sellers · merchant's own collection
#1RawMix Front Range Grain-Free Dog Kibble
$34.992023-03-07
#2Dehydrated Cod Skins Treats
$13.992021-07-23
#3Wild-Caught Salmon & Ancient Grains Dog Kibble
$29.992025-06-10
#4Goodbowl™ Wild-Caught Salmon Freeze Dried Raw Morsels for Dogs
$19.992024-03-14
#5Goodbowl™ Grass-Fed Beef & Brown Rice Dog Kibble
$22.992024-02-12
#6Bone Broth Bundle for Dogs
$29.972021-07-23
#7Grain-Free Chicken Jerky Strips
$14.992023-08-15
#8Surf & Turf Freeze Dried Raw Patties for Dogs
$27.992023-01-13
Newest products
#1SOLD OUTGoodbowl™ Freeze Dried Raw Variety Pack for Dogs
$61.992026-10-09
#2Best Sellers Treats Bundle for Dogs
$43.99
$51.992026-10-09
#3Icelandic Air-Dried Treats Variety Pack for Dogs
$51.992026-10-09
#4New Puppy Bundle
$78.99
$92.992026-10-09
#5Jerky Strips Treat Variety Pack for Dogs
$48.992026-10-09
#6Kitty Cube Treats Variety Pack for Cats
$25.992026-10-09
#7Be Good Bites Treats Variety Pack for Dogs
$43.992026-10-09
#8Better Biscuit Treats Variety Pack for Dogs
$41.992026-10-09
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 250 products read
Collections · 269
Product types
Top tags
Ad pixels on the store · 0
No ad pixel seen. A browser scan can reveal pixels loaded by tag managers.
A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 3
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 12
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
- Northbeam (attribution)
evidence (1)
- Shopify web pixel (app 3188721)
Tag managers
- Google Tag Manager
GTM-54HQ3KFevidence (1)
- page source matches ['"]gtm\.start['"]
- Elevar
evidence (1)
- Shopify web pixel (app 2509311)
Email & SMS
- Klaviyo
Hi3BbMevidence (2)
- request https://static.klaviyo.com/onsite/js/Hi3BbM/klaviyo.js?company_id=Hi3BbM
- Shopify web pixel (app 123074)
Reviews
- Bazaarvoice
evidence (1)
- request https://apps.bazaarvoice.com/deployments/openfarm/main_us/production/en_US/bv.js
- Yotpo
evidence (1)
- Shopify web pixel (app 70132)
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
- Klarna
evidence (1)
- page source matches klarna-placement
A/B testing
- Shoplift (A/B testing)
evidence (1)
- Shopify web pixel (app 7521861633)
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554e4bf5f81e21e-MRS
Third-party hosts · 8
apps.bazaarvoice.com · cached.rebuyengine.com · cdn.rebuyengine.com · cdn.shopify.com · monorail-edge.shopifysvc.com · rebuyengine.com · shop.app · static.klaviyo.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Google Tag Manager+ Northbeam (attribution)+ Shoplift (A/B testing)+ Yotpo− Google & YouTube (GA4 / Ads)
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.