$ trust-the.store scan ruffwear.com --static
Ruffwear
ruffwear.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 30.1 yscanned Nov 4, 2026 16:11 UTC
Trust score
92
observed signals /100
Products
143
3184 variants
Median price
$37.79
44K reviews (okendo)
Ad networks
7
Reddit · TikTok · Google · Microsoft · AvantLink · Meta · Pinterest
Est. revenue / mo
≈ $868K
$166K – $4M · low confidence
Traffic rank
#176.8K
Tranco, global
Ships to
2
countries
Domain age
30.1y
GoDaddy.com, LLC
› Shopify Web Pixels Manager also loads 5 other app pixel(s) and 4 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $868K
range $166K – $4M
Orders / month
≈ 14.5K
range 3,450 – 59.8K
Visits / month
≈ 1.2M
range 598.5K – 2.4M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Building dog gear to enhance your outdoor adventures. Trail tested & rugged dog boots, dog coats, dog harnesses, dog life jackets and much more.
CA US
History
Sales
$868K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)14.5K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)Traffic
#176,791
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)1.2M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)Catalogue
143
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=products&range=1y" alt="Products, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)3,184
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=variants&range=1y" alt="Variants, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)88
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=collections&range=1y" alt="Collections, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)0
Best Feb 2026 10Worst Nov 2026 0
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)143
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)62%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)Pricing
$38
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=median_price&range=1y" alt="Median price, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)$2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)$200
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=price_max&range=1y" alt="Highest price, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)23%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)30%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=avg_discount&range=1y" alt="Average discount, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)Reviews & apps
44K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=reviews_total&range=1y" alt="Public reviews, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)138
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=reviews_month&range=1y" alt="Reviews / mo, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)4.7 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=rating&range=1y" alt="Rating, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)Marketing
7
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=markets&range=1y" alt="Market locales, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)Tech & trust
92
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=security_score&range=1y" alt="Security headers, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)16
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)9
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=trackers&range=1y" alt="Trackers, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)Company
30.1 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/ruffwear.com#history"><img src="https://trust-the.store/api/v1/scan/ruffwear.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, ruffwear.com" width="480" height="240" /></a>[](https://trust-the.store/scan/ruffwear.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $868K | P37#386/611 | P46#169/311 | P60#9/21 |
| Est. orders / mo | 14.5K | P45#334/611 | P60#126/311 | P60#9/21 |
| Traffic rank (Tranco) | #176,791 | P51#298/608 | P65#109/308 | P70#7/21 |
| Est. visits / mo | 1.2M | P51#298/608 | P65#109/308 | P70#7/21 |
| Products | 143 | P38#238/382 | P39#178/289 | P55#10/21 |
| Variants | 3,184 | P75#92/365 | P75#73/285 | P80#5/21 |
| Collections | 88 | P33#246/367 | P32#196/289 | P25#16/21 |
| Brands carried | 3 | P64#105/365 | P64#84/285 | P75#5/21 |
| Products added, 30 days | 0 | P7#311/365 | P7#244/285 | P8#18/21 |
| Products updated, 7 days | 143 | P37#229/365 | P38#178/285 | P55#10/21 |
| Variants sold out | 62% | P7#341/365 | P6#268/285 | P10#19/21 |
| Median price | $38 | P29#261/365 | P26#211/285 | P30#15/21 |
| Cheapest price | $2 | P22#282/365 | P21#223/285 | P15#18/21 |
| Highest price | $200 | P22#283/365 | P22#221/285 | P35#14/21 |
| Products on sale | 23% | P73#99/365 | P69#88/285 | P85#4/21 |
| Average discount | 30% | P59#102/248 | P61#80/201 | P58#6/13 |
| Public reviews | 44K | P66#77/222 | P64#66/180 | P77#4/14 |
| Reviews / mo | 138 | P54#100/217 | P53#83/175 | P15#12/14 |
| Rating | 4.7 ★ | P53#82/176 | P57#60/143 | P46#7/13 |
| Ad networks | 7 | P97#15/625 | P94#14/316 | P90#2/21 |
| Social networks linked | 5 | P73#85/541 | P73#45/310 | P75#3/21 |
| Ships to countries | 2 | P24#265/367 | P22#215/289 | P45#9/21 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P48#2/21 |
| Trust score | 92 | P76#75/560 | P67#57/310 | P68#3/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 16 | P95#25/626 | P92#23/316 | P95#2/21 |
| Trackers | 9 | P4#592/625 | P7#290/316 | P10#18/21 |
| Domain age | 30.1 y | P89#71/628 | P94#19/306 | P95#2/21 |
Store events
November 2026
- Added AvantLink (affiliate)advertising
- Added NoFraud (fraud prevention)security
- Added Microsoft Advertising (UET)advertising
- Added Shoplift (A/B testing)ab-testing
- Added Contentsquareanalytics
Stack timeline
- AvantLink (affiliate)
- Cloudflare
- Contentsquare
- Google & YouTube (GA4 / Ads)
- Klaviyo
- Meta Pixel
- Microsoft Advertising (UET)
- NoFraud (fraud prevention)
- Okendo
- Pinterest Tag
- Reddit Pixel
- Shop Pay
- Shopify
- Shopify Analytics
- Shoplift (A/B testing)
- TikTok Pixel
Best sellers · merchant's own collection
#1Front Range® Harness
$35.09
$59.992024-02-07
#2Web Master™ Dog Harness with Handle
$46.79
$69.952025-02-17
#3Flagline™ Dog Harness with Handle
$40.94
$69.992022-05-03
#4Float Coat™ Dog Life Jacket
$40.94
$99.992022-03-02
#5Sun Shower™ Dog Raincoat
$26.61
$59.952022-03-02
#6Confluence™ Dog Life Jacket
$70.19
$1202025-02-17
#7Front Range® Collar
$9.44
$19.992024-02-07
#8Web Reaction™ Martingale Dog Collar With Buckle
$20.24
$29.992024-02-07
Newest products
#1Knot-a-Hitch™
$67.49
$99.992026-09-14
#2Polar Trex™ Winter Boots
$43.87
$64.992026-08-24
#3Webbing Remix™️ Cactus Tug Toy
$24.992026-08-14
#4Remix™ Soft Flying Disc
$24.992026-08-14
#5Lumenglow™ High-Vis Vest
$40.49
$59.992026-08-14
#6Overcoat Fuse™ Insulated Vest
$67.49
$99.992026-08-14
#7Powder Hound™ Waterproof Insulated Coverall
$94.49
$1402026-08-14
#8Powder Hound™ Waterproof Insulated Jacket
$82.49
$1102026-08-14
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 143 products read
Collections · 88
Product types
Top tags
Ad pixels on the store · 7
a2_gxe0ie7n6q6gD7C0PI3C77U0JA3JTQ3GG-3M7V2F8DGNAW-989866780GT-TX5289Q4283010409101109716127186456680602613591939704A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 5
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 16
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Reddit Pixel
a2_gxe0ie7n6q6gevidence (1)
- Shopify web pixel (app 304258285569)
- TikTok Pixel
D7C0PI3C77U0JA3JTQ3Gevidence (1)
- Shopify web pixel (app 4383523)
- Google & YouTube (GA4 / Ads)
G-3M7V2F8DGNAW-989866780GT-TX5289Q4evidence (1)
- Shopify web pixel (app 1780363)
- Microsoft Advertising (UET)
283010409evidence (1)
- Shopify web pixel (app 2997493)
- AvantLink (affiliate)
1011097evidence (1)
- Shopify web pixel (app 125215244289)
- Meta Pixel
1612718645668060evidence (1)
- Shopify web pixel (app 2329312)
- Pinterest Tag
2613591939704evidence (1)
- Shopify web pixel (app 3009811)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
- Contentsquare
evidence (1)
- Shopify web pixel (app 295830061057)
Email & SMS
- Klaviyo
Wqcbfrevidence (2)
- request https://static.klaviyo.com/onsite/js/Wqcbfr/klaviyo.js?company_id=Wqcbfr
- Shopify web pixel (app 123074)
Reviews
- Okendo
evidence (1)
- request https://cdn-static.okendo.io/reviews-widget-plus/js/okendo-reviews.js
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
A/B testing
- Shoplift (A/B testing)
evidence (1)
- Shopify web pixel (app 7521861633)
Security & fraud
- NoFraud (fraud prevention)
evidence (1)
- Shopify web pixel (app 1380557)
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554e51928898df0-MRS
Third-party hosts · 16
a42cdn.usablenet.com · ajax.googleapis.com · cdn-static.okendo.io · cdn.reamaze.com · cdn.shopify.com · cmp.osano.com · fonts.googleapis.com · fonts.gstatic.com · monorail-edge.shopifysvc.com · ruffwear.ca · ruffwear.co.uk · ruffwear.de · ruffwear.eu · ruffwear.fr · shop.app · static.klaviyo.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ AvantLink (affiliate)+ Contentsquare+ Microsoft Advertising (UET)+ NoFraud (fraud prevention)+ Shoplift (A/B testing)
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.