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$ trust-the.store scan ruffwear.com --static

Ruffwear

ruffwear.com

◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 30.1 yscanned Nov 4, 2026 16:11 UTC

Trust score

92

observed signals /100

Products

143

3184 variants

Median price

$37.79

44K reviews (okendo)

Ad networks

7

Reddit · TikTok · Google · Microsoft · AvantLink · Meta · Pinterest

Est. revenue / mo

≈ $868K

$166K – $4M · low confidence

Traffic rank

#176.8K

Tranco, global

Ships to

2

countries

Domain age

30.1y

GoDaddy.com, LLC

› Shopify Web Pixels Manager also loads 5 other app pixel(s) and 4 custom pixel(s) we can't attribute to a vendor.

Estimated business size

ESTIMATED

Revenue / month

≈ $868K

range $166K – $4M

Orders / month

≈ 14.5K

range 3,450 – 59.8K

Visits / month

≈ 1.2M

range 598.5K – 2.4M

Tranco popularity rank#176,791 ▲ 2,678
Reviews · okendo (store-wide)43,952 · ★ 4.72 · ≈ 138/month now
Average order value≈ $60.00 ($48.00 – $75.00)
Method · confidencetraffic + reviews + velocity · low

Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.

Transparency signals

5/6 present
Domain age (pass)Registered 1996-10-18 (30.1 years).
HTTPS (pass)HTTPS with HSTS.
Policies linked (pass)Found: refund, privacy, terms, shipping.
Contact options (warn)contact/help page
Known payment providers (pass)Shop Pay
Third-party reviews (pass)Okendo
Cookie consent manager (info)No consent manager detected.
Ad trackers (info)7: Reddit Pixel, TikTok Pixel, Google & YouTube (GA4 / Ads), Microsoft Advertising (UET), AvantLink (affiliate), Meta Pixel, Pinterest Tag

Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.

Returns & shipping policies

No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.

Since Nov 4, 2026

observed floor
Variants sold out (≥ 1 unit each)3
Minimum revenue from those sell-outs$139
Restocked variants7
Price changes0
New products0
Removed products0

A floor, not a total: items that sold without selling out are invisible from outside.

Shopify store identity

public endpoints

Building dog gear to enhance your outdoor adventures. Trail tested & rugged dog boots, dog coats, dog harnesses, dog life jackets and much more.

Store nameRuffwear
Store ID15774333
myshopify domainruffwear.myshopify.com
Registered locationBend, Oregon, US
CurrencyUSD
ThemeUAT
Cards (Shop Pay)visa, master, american express, discover, diners club
Shop Pay installmentsyes
AI-agent checkout (UCP)enabled
Market locales—
Ships to2 countries

CA US

Trends

4 scans since Nov 4, 2026
Est. revenue / mo$1M → $868Kworse -38.3%
Traffic rank#176,791 → #176,791flat
Public reviews44K → 44Kflat
Products143 → 143flat
Median price$38 → $38flat
Trust score90 → 92better +2.2%
  • Nov 4, 2026+ AvantLink (affiliate)+ Contentsquare+ Microsoft Advertising (UET)+ NoFraud (fraud prevention)+ Shoplift (A/B testing)

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Own this shop?

Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.

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