$ trust-the.store scan welovefrugi.com --static

Frugi

welovefrugi.com

◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 19.3 yscanned Nov 4, 2026 22:27 UTC

Trust score

observed signals /100

Products

771

12316 variants

Median price

£38.00

6,982 reviews (judge.me)

Ad networks

Awin · Pinterest · Meta · Google

Est. revenue / mo

≈ £493K

£87K – £3M · low confidence

Traffic rank

#230.5K

Tranco, global

Ships to

181

3 market locales

Domain age

19.3y

123-Reg Limited

› Shopify Web Pixels Manager also loads 1 other app pixel(s) and 1 custom pixel(s) we can't attribute to a vendor.

Estimated business size

ESTIMATED

Revenue / month

≈ £493K

range £87K – £3M

Orders / month

≈ 8,214

range 1,817 – 43.5K

Visits / month

≈ 870.5K

range 435.2K – 1.7M

Tranco popularity rank#230,525 ▲ 17.7K

Reviews · judge.me (store-wide)6,982 · ≈ 219/month now

Average order value≈ £60.00 (£48.00 – £75.00)

Method · confidencetraffic + reviews + velocity · low

Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.

Transparency signals

6/7 present

Domain ageRegistered 2007-08-03 (19.3 years).

HTTPSHTTPS with HSTS.

Policies linkedFound: refund, privacy, terms, shipping.

Contact optionscontact/help page

Known payment providersShop Pay, Global-e

Third-party reviewsJudge.me, Trustpilot

Cookie consent managerPandectes GDPR

Ad trackers4: Awin / ShareASale (affiliate), Pinterest Tag, Meta Pixel, Google & YouTube (GA4 / Ads)

Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.

Returns & shipping policies

3 pages · 4,227 words

Return window30 daysrefund-policy

Free returns—

Exchange or store credit onlynorefund-policy

Restocking fee—

Free shipping from—

Standard delivery2–3 daysshipping-policy

Express delivery1–2 daysshipping-policy

Ships internationallyyesshipping-policy

Countries named (shipping page)4shipping-policy

Warranty—

Policy last updated—

Read from the store's public policy pages as written; what the store actually does may differ.

Sales signals

Shopify hides order counts. We snapshot public stock on every scan; rescan later and the variants that sold out in between appear here as a hard minimum of units sold.

Shopify store identity

public endpoints

Shop organic cotton baby clothes, kids’ clothing and gifts at Frugi. Colourful, practical styles designed for everyday adventures, made with comfort in mind and created to last. Free UK delivery over £50.

Store nameFrugi

Store ID94831870299

myshopify domaingqmvtn-d0.myshopify.com

Registered locationSt Columb, England, GB

CurrencyGBP

ThemeRelease 2.0.2

Theme copyrefined-brands-v2/stores/master-frugi-uk

Cards (Shop Pay)visa, maestro, master, discover, diners club, unionpay

Shop Pay installmentsno

AI-agent checkout (UCP)enabled

Market localesde de-de en-de

Ships to181 countries

AD AE AG AI AL AM AR AT AU AW AZ BA BB BD BE BG BH BJ BL BM BN BO BQ BR BS BT BW BZ CA CH CK CL CN CO CR CV CW CY CZ DE …

History

Sales

Est. revenue / moest.first point

£493K

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=revenue_est&amp;range=30d" alt="Est. revenue / mo, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Est. revenue / mo, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=revenue_est&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Est. orders / moest.first point

8,214

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=orders_est&amp;range=30d" alt="Est. orders / mo, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Est. orders / mo, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=orders_est&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Traffic

Traffic rank (Tranco)▼ -6.2%

#230,525

MoM -6.2%

30 points · Oct 6, 2026 → Nov 4, 2026 · tranco, scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=rank&amp;range=30d" alt="Traffic rank (Tranco), welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Traffic rank (Tranco), welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=rank&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Est. visits / moest.first point

870.5K

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=visits_est&amp;range=30d" alt="Est. visits / mo, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Est. visits / mo, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=visits_est&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Archived months, last yearfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

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<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=archive_months&amp;range=30d" alt="Archived months, last year, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Archived months, last year, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=archive_months&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Catalogue

Productsfirst point

771

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=products&amp;range=30d" alt="Products, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Products, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=products&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Variantsfirst point

12.3K

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=variants&amp;range=30d" alt="Variants, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Variants, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=variants&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Collectionsfirst point

185

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=collections&amp;range=30d" alt="Collections, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Collections, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=collections&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Brands carriedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

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<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=vendors&amp;range=30d" alt="Brands carried, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Brands carried, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=vendors&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Launches / moest.767 total

767

The trend line starts with the next rescan.

1 point · Nov 1, 2026 · catalog

Embed

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<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=launches&amp;range=30d" alt="Launches / mo, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Launches / mo, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=launches&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Products added, 30 daysfirst point

767

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=added_30d&amp;range=30d" alt="Products added, 30 days, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Products added, 30 days, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=added_30d&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Products updated, 7 daysfirst point

771

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=updated_7d&amp;range=30d" alt="Products updated, 7 days, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Products updated, 7 days, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=updated_7d&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Variants sold outfirst point

54%

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=sold_out_share&amp;range=30d" alt="Variants sold out, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Variants sold out, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=sold_out_share&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Pricing

Median pricefirst point

£38

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=median_price&amp;range=30d" alt="Median price, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Median price, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=median_price&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Cheapest pricefirst point

£4

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=price_min&amp;range=30d" alt="Cheapest price, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Cheapest price, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=price_min&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Highest pricefirst point

£200

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=price_max&amp;range=30d" alt="Highest price, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Highest price, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=price_max&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Products on salefirst point

48%

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=on_sale_share&amp;range=30d" alt="Products on sale, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Products on sale, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=on_sale_share&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Average discountfirst point

45%

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=avg_discount&amp;range=30d" alt="Average discount, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Average discount, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=avg_discount&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Reviews & apps

Public reviewsfirst point

6,982

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=reviews_total&amp;range=30d" alt="Public reviews, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Public reviews, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=reviews_total&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Reviews / mofirst point

219

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=reviews_month&amp;range=30d" alt="Reviews / mo, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Reviews / mo, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=reviews_month&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Marketing

Ad networksfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=ad_networks&amp;range=30d" alt="Ad networks, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Ad networks, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=ad_networks&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Social networks linkedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=socials&amp;range=30d" alt="Social networks linked, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Social networks linked, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=socials&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Ships to countriesfirst point

181

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=ships_to&amp;range=30d" alt="Ships to countries, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Ships to countries, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=ships_to&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Market localesfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=markets&amp;range=30d" alt="Market locales, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Market locales, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=markets&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Tech & trust

Trust scorefirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=trust_score&amp;range=30d" alt="Trust score, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Trust score, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=trust_score&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Security headersfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=security_score&amp;range=30d" alt="Security headers, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Security headers, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=security_score&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Tools detectedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=tech_count&amp;range=30d" alt="Tools detected, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Tools detected, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=tech_count&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Trackersfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=trackers&amp;range=30d" alt="Trackers, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Trackers, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=trackers&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Home page TTFB (ms)first point

293

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=ttfb_ms&amp;range=30d" alt="Home page TTFB (ms), welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Home page TTFB (ms), welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=ttfb_ms&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Home page HTML (KB)first point

1,015

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=html_kb&amp;range=30d" alt="Home page HTML (KB), welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Home page HTML (KB), welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=html_kb&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Script files on home pagefirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=script_count&amp;range=30d" alt="Script files on home page, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Script files on home page, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=script_count&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Policies

Return window (days)first point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=return_days&amp;range=30d" alt="Return window (days), welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Return window (days), welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=return_days&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Standard delivery, max daysfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=delivery_days_max&amp;range=30d" alt="Standard delivery, max days, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Standard delivery, max days, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=delivery_days_max&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Company

Domain agefirst point

19.3 y

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/welovefrugi.com#history"><img src="https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=domain_age&amp;range=30d" alt="Domain age, welovefrugi.com" width="480" height="240" /></a>

Markdown

[![Domain age, welovefrugi.com](https://trust-the.store/api/v1/scan/welovefrugi.com/chart.svg?metric=domain_age&range=30d)](https://trust-the.store/scan/welovefrugi.com#history)

Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.

Peer benchmarks

percentile · position

Metric	Value	All stores	Shopify	Lookalikes
Est. revenue / mo	£493K	P23#470/611	P29#222/311	P25#16/21
Est. orders / mo	8,214	P31#423/611	P42#180/311	P45#12/21
Traffic rank (Tranco)	#230,525	P40#363/608	P52#149/308	P45#12/21
Est. visits / mo	870.5K	P40#363/608	P52#149/308	P45#12/21
Archived months, last year	10	P48#65/141	P42#44/87	P0#9/9
Products	771	P69#121/382	P71#85/289	P75#6/21
Variants	12.3K	P98#10/365	P98#6/285	P100#1/20
Collections	185	P57#159/367	P56#128/289	P50#11/21
Brands carried	1	P15#257/365	P14#206/285	P11#16/20
Products added, 30 days	767	P96#14/365	P96#11/285	P95#2/20
Products updated, 7 days	771	P71#106/365	P73#78/285	P79#5/20
Variants sold out	54%	P11#326/365	P9#259/285	P5#19/20
Median price	£38	P29#257/365	P27#207/285	P16#17/20
Cheapest price	£4	P36#231/365	P33#188/285	P47#11/20
Highest price	£200	P25#263/365	P26#205/285	P8#18/20
Products on sale	48%	P91#35/365	P89#31/285	P89#3/20
Average discount	45%	P90#26/248	P91#19/201	P100#1/14
Public reviews	6,982	P25#166/222	P20#144/180	P17#16/19
Reviews / mo	219	P64#79/217	P63#66/175	P67#7/19
Ad networks	4	P76#119/625	P64#91/316	P38#12/21
Social networks linked	4	P46#213/541	P45#122/310	P55#7/21
Ships to countries	181	P76#88/367	P73#79/289	P45#12/21
Market locales	3	P85#59/396	P84#49/316	P65#8/21
Trust score	93	P90#45/560	P85#38/310	P95#2/21
Security headers	57	P55#83/522	P53#16/316	P50#1/21
Tools detected	14	P87#61/626	P79#51/316	P55#7/21
Trackers	7	P17#494/625	P27#210/316	P45#8/21
Home page TTFB (ms)	293	P45#64/116	P45#52/93	P44#6/10
Home page HTML (KB)	1,015	P30#82/116	P34#62/93	P33#7/10
Script files on home page	27	P48#59/116	P53#43/93	P78#3/10
Return window (days)	30	P65#6/77	P65#5/70	P57#2/8
Standard delivery, max days	3	P70#12/52	P72#11/49	—
Domain age	19.3 y	P48#325/628	P58#128/306	P65#8/21

Store events

Atom feed

No changes yet. Events appear when a rescan sees something different from the scan before it.

Ad pixels on the store · 4

observed

Awin / ShareASale (affiliate)131510

Pinterest Tag2614110163344

Meta Pixel1080097458698934

Google & YouTube (GA4 / Ads)G-141KFNHEZ1AW-1047179087

A pixel means the shop measures conversions for that network; it usually advertises there.

Social accounts · 4

Instagram@welovefrugi TikTok@_frugi_Facebook@welovefrugi LinkedIn@frugi

Ad libraries

official transparency tools

Meta Ad Library (Facebook, Instagram)Google Ads Transparency (Search, YouTube, Shopping)TikTok Ad Library (EU)LinkedIn Ad Library Pinterest Ads Repository (EU)

Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.

Technologies · 14

Platform

Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b

Ad pixels

Awin / ShareASale (affiliate)131510
evidence (1)
- Shopify web pixel (app 2887701)
Pinterest Tag2614110163344
evidence (1)
- Shopify web pixel (app 3009811)
Meta Pixel1080097458698934
evidence (1)
- Shopify web pixel (app 2329312)
Google & YouTube (GA4 / Ads)G-141KFNHEZ1AW-1047179087
evidence (1)
- Shopify web pixel (app 1780363)

Analytics

Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Microsoft Claritywqhd187m33
evidence (1)
- Shopify web pixel (app 240074326017)

Tag managers

Google Tag ManagerGTM-M365G5HK
evidence (1)
- page source matches ['"]gtm\.start['"]

Reviews

Judge.me
evidence (3)
- request https://cdn.judge.me/
- page source matches jdgm-
- Shopify web pixel (app 683015)
Trustpilot
evidence (1)
- request https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js

Payments

Shop Pay
evidence (1)
- request https://shop.app/
Global-e
evidence (1)
- Shopify web pixel (app 5806573)

Consent

Pandectes GDPR
evidence (1)
- request https://cdn.shopify.com/extensions/01a19c63-3081-72b4-804c-f94789e4a4d8/gdpr-coo…

CDN & bot protection

Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a5570bb6ae1b6488-MRS

Third-party hosts · 10

api.judge.me · cdn.judge.me · cdn.shopify.com · cdn1.judge.me · fonts.shopifycdn.com · monorail-edge.shopifysvc.com · shop.app · use.typekit.net · welovefrugishopify-1.store-uk1.advancedcommerce.services · widget.trustpilot.com

Page speed & weight

home page, static fetch

Time to first byte293 ms

HTML download536 ms

HTML size (decoded)1,014.8 KB

HTML transferred— · br

Script files · third-party27 · 8

Inline JavaScript447.4 KB

Stylesheets29

Images · WebP/AVIF · lazy47 · 0% · 57%

Preload · preconnect hints1 · 10

One request from our server's network, after redirects. Counts come from the HTML as served, before any JavaScript runs.

Cookies · 3

names only, values never stored

Name	Vendor	Purpose	Flags	Set by
_shopify_essential	Shopify	essential	Secure · HttpOnly · SameSite=Lax	server
cart_currency	Shopify	essential	SameSite=Lax	server
localization	Shopify	essential	SameSite=Lax	server

Trends

1 scans since Nov 4, 2026

One scan so far. Stores are rescanned daily; trends appear after the next scan.

No app, pixel or tool changes between scans.

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Compare with top 3

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