$ trust-the.store scan www.tower28beauty.com --static
Tower 28 Beauty
www.tower28beauty.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 8.3 yscanned Nov 4, 2026 16:07 UTC
Trust score
92
observed signals /100
Products
69
246 variants
Median price
$24.00
16.8K reviews (okendo)
Ad networks
1
Est. revenue / mo
≈ $684K
$181K – $3M · high confidence
Traffic rank
#259.9K
Tranco, global
Ships to
2
countries
Domain age
8.3y
GoDaddy.com, LLC
› Shopify Web Pixels Manager also loads 13 other app pixel(s) and 6 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $684K
range $181K – $3M
Orders / month
≈ 11.4K
range 3,769 – 37.7K
Visits / month
≈ 753.9K
range 376.9K – 1.5M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Clean, vegan makeup & skincare made with non-irritating ingredients for sensitive skin. Shop derm-tested staples that won't sting with Tower 28.
CA US
History
Sales
$684K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=revenue_est&range=90d" alt="Est. revenue / mo, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)11.4K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=orders_est&range=90d" alt="Est. orders / mo, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)Traffic
#259,874
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=rank&range=90d" alt="Traffic rank (Tranco), tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)753.9K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=visits_est&range=90d" alt="Est. visits / mo, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)Catalogue
69
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=products&range=90d" alt="Products, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)246
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=variants&range=90d" alt="Variants, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)75
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=collections&range=90d" alt="Collections, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=vendors&range=90d" alt="Brands carried, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)0
MoM -100.0%Best Sep 2026 11Worst Nov 2026 0▼ 2 mo falling
3 points · Sep 1, 2026 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=launches&range=90d" alt="Launches / mo, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)7
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=added_30d&range=90d" alt="Products added, 30 days, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)69
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=updated_7d&range=90d" alt="Products updated, 7 days, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)10%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=sold_out_share&range=90d" alt="Variants sold out, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)Pricing
$24
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=median_price&range=90d" alt="Median price, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)$10
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=price_min&range=90d" alt="Cheapest price, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)$200
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=price_max&range=90d" alt="Highest price, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)13%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=on_sale_share&range=90d" alt="Products on sale, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)22%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=avg_discount&range=90d" alt="Average discount, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)Reviews & apps
16.8K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=reviews_total&range=90d" alt="Public reviews, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)281
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=reviews_month&range=90d" alt="Reviews / mo, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)4.8 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=rating&range=90d" alt="Rating, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)Marketing
1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=ad_networks&range=90d" alt="Ad networks, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=socials&range=90d" alt="Social networks linked, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=ships_to&range=90d" alt="Ships to countries, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=markets&range=90d" alt="Market locales, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)Tech & trust
92
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=trust_score&range=90d" alt="Trust score, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=security_score&range=90d" alt="Security headers, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)10
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=tech_count&range=90d" alt="Tools detected, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=trackers&range=90d" alt="Trackers, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)Company
8.3 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/tower28beauty.com#history"><img src="https://trust-the.store/api/v1/scan/tower28beauty.com/chart.svg?metric=domain_age&range=90d" alt="Domain age, tower28beauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tower28beauty.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $684K | P30#431/611 | P37#196/311 | P60#9/21 |
| Est. orders / mo | 11.4K | P40#367/611 | P53#147/311 | P65#8/21 |
| Traffic rank (Tranco) | #259,874 | P37#385/608 | P47#165/308 | P65#8/21 |
| Est. visits / mo | 753.9K | P37#385/608 | P47#165/308 | P65#8/21 |
| Products | 69 | P20#307/382 | P18#236/289 | P15#18/21 |
| Variants | 246 | P27#265/365 | P27#207/285 | P35#14/21 |
| Collections | 75 | P29#261/367 | P27#210/289 | P35#14/21 |
| Brands carried | 1 | P15#257/365 | P14#206/285 | P15#15/21 |
| Products added, 30 days | 7 | P41#213/365 | P43#161/285 | P57#9/21 |
| Products updated, 7 days | 69 | P18#300/365 | P17#237/285 | P15#18/21 |
| Variants sold out | 10% | P68#119/365 | P67#95/285 | P70#7/21 |
| Median price | $24 | P13#318/365 | P9#258/285 | P23#16/21 |
| Cheapest price | $10 | P77#72/365 | P73#68/285 | P93#2/21 |
| Highest price | $200 | P25#263/365 | P26#205/285 | P55#9/21 |
| Products on sale | 13% | P57#156/365 | P52#138/285 | P55#10/21 |
| Average discount | 22% | P39#152/248 | P37#127/201 | P36#10/15 |
| Public reviews | 16.8K | P45#123/222 | P41#107/180 | P9#11/12 |
| Reviews / mo | 281 | P71#63/217 | P70#53/175 | P82#3/12 |
| Rating | 4.8 ★ | P59#71/176 | P63#51/143 | P91#2/12 |
| Ad networks | 1 | P49#288/625 | P26#217/316 | P8#19/21 |
| Social networks linked | 2 | P15#443/541 | P11#269/310 | P0#21/21 |
| Ships to countries | 2 | P24#265/367 | P22#215/289 | P45#9/21 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P48#2/21 |
| Trust score | 92 | P76#75/560 | P67#57/310 | P68#3/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 10 | P63#216/626 | P40#174/316 | P18#17/21 |
| Trackers | 3 | P48#301/625 | P73#76/316 | P95#2/21 |
| Domain age | 8.3 y | P6#588/628 | P8#282/306 | P5#20/21 |
Store events
September 2026
- 11 products launched in 2026-09a typical month launches 1
Stack timeline
- Cloudflare
- Elevar
- Intelligems
- Klaviyo
- Okendo
- Pinterest Tag
- Redo (returns)
- Shop Pay
- Shopify
- Shopify Analytics
Best sellers · merchant's own collection
#1SOS Stressed Skin Mini Starter Gift Set
$28.00
$38.002026-09-25
#2JELL-O® X TOWER 28 Lip Jelly Lip Gloss Gift Set
$24.00
$32.002026-09-14
#3JELL-O® X TOWER 28 Lil’ Pudding Mini LipSoftie Gift Set
$20.00
$32.002026-09-14
#4Swipe Serum Foundation
$36.002026-07-30
#5ShineOn Plumping Lip Jelly
$18.002026-05-07
#6Swipe Serum Concealer®
$24.002023-08-10
#7SOS Rescue Spray
$12.002019-01-30
#8SOS FaceGuard™ SPF 30 Sunscreen PA+++
$18.002025-05-08
Newest products
#1JELL-O x Tower 28 Collector's Set
$58.002026-10-28
#2Off-Duty Complexion Trio
$65.00
$76.002026-10-14
#3Wink + Wave Mini Duo
$20.00
$24.002026-10-14
#4The Fresh Face Set
$75.00
$88.002026-10-14
#5JELL-O® x TOWER 28 RED SHINE-ON BAG
$12.002026-10-09
#6So Juicy JELL-O® x Tower 28 Bag Charm
$12.002026-10-09
#7SOLD OUTBest Sellers Set
$92.002026-10-05
- #8
SOS Stressed Skin Mini Starter Gift Set
$28.00
$38.002026-09-25
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 69 products read
Collections · 75
Product types
Top tags
Ad pixels on the store · 1
2613980231465A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 2
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 10
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Pinterest Tag
2613980231465evidence (1)
- Shopify web pixel (app 3009811)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Tag managers
- Elevar
evidence (1)
- Shopify web pixel (app 2509311)
Email & SMS
- Klaviyo
N4nDkFevidence (2)
- request https://static.klaviyo.com/onsite/js/N4nDkF/klaviyo.js?company_id=N4nDkF
- Shopify web pixel (app 123074)
Reviews
- Okendo
evidence (1)
- request https://cdn-static.okendo.io/reviews-widget-plus/js/okendo-reviews.js
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
Subscriptions & returns
- Redo (returns)
evidence (1)
- Shopify web pixel (app 3426665)
A/B testing
- Intelligems
evidence (1)
- request https://cdn.intelligems.io/esm/db5a09b1dbd5/bundle.js
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554df3be8de1d43-MRS
Third-party hosts · 19
api.config-security.com · app.consentmo.com · bundle.revy.io · cdn-static.okendo.io · cdn.506.io · cdn.consentmo.com · cdn.intelligems.io · cdn.shopify.com · conf.config-security.com · fonts.googleapis.com · monorail-edge.shopifysvc.com · onsite.joinground.com · play.gotolstoy.com · shop.app · shopify-extension.getredo.com · static.klaviyo.com · storage.consentmo.com · widget.gotolstoy.com · workers.consentmo.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
No app, pixel or tool changes between scans.
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.