$ trust-the.store scan theouai.com --static
OUAI
theouai.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 11.0 yscanned Nov 4, 2026 22:08 UTC
Trust score
92
observed signals /100
Products
138
149 variants
Median price
$32.00
33.2K reviews (yotpo)
Ad networks
5
TikTok · Meta · Rakuten · Pinterest · Snap
Est. revenue / mo
≈ $1M
$212K – $3M · high confidence
Traffic rank
#228K
Tranco, global
Ships to
1
countries
Domain age
11.0y
CSC Corporate Domains, Inc.
› Shopify Web Pixels Manager also loads 8 other app pixel(s) and 9 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $1M
range $212K – $3M
Orders / month
≈ 16.7K
range 4,411 – 44.1K
Visits / month
≈ 882.2K
range 441.1K – 1.8M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
Read from the store's public policy pages as written; what the store actually does may differ.
Sales signals
Shopify hides order counts. We snapshot public stock on every scan; rescan later and the variants that sold out in between appear here as a hard minimum of units sold.
Shopify store identity
Take your beauty routine to the next level with OUAI's award-winning hair & body products, created with high quality ingredients by celebrity stylist Jen Atkin.
US
History
Sales
$1M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=revenue_est&range=all" alt="Est. revenue / mo, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)16.7K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=orders_est&range=all" alt="Est. orders / mo, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)Traffic
#227,969
MoM -5.7%
38 points · Sep 28, 2026 → Nov 4, 2026 · tranco, scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=rank&range=all" alt="Traffic rank (Tranco), theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)882.2K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=visits_est&range=all" alt="Est. visits / mo, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)Catalogue
138
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=products&range=all" alt="Products, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)149
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=variants&range=all" alt="Variants, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)91
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=collections&range=all" alt="Collections, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=vendors&range=all" alt="Brands carried, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)4
MoM -55.6%YoY -20.0%Best Jul 2026 13Worst Apr 2026 0▼ 1 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=launches&range=all" alt="Launches / mo, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)12
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=added_30d&range=all" alt="Products added, 30 days, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)138
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=updated_7d&range=all" alt="Products updated, 7 days, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)1%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=sold_out_share&range=all" alt="Variants sold out, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)Pricing
$32
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=median_price&range=all" alt="Median price, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)$10
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=price_min&range=all" alt="Cheapest price, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)$200
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=price_max&range=all" alt="Highest price, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)12%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=on_sale_share&range=all" alt="Products on sale, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)19%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=avg_discount&range=all" alt="Average discount, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)Reviews & apps
33.2K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=reviews_total&range=all" alt="Public reviews, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)381
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=reviews_month&range=all" alt="Reviews / mo, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)4.7 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=rating&range=all" alt="Rating, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)Marketing
5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=ad_networks&range=all" alt="Ad networks, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=socials&range=all" alt="Social networks linked, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=ships_to&range=all" alt="Ships to countries, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=markets&range=all" alt="Market locales, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)Tech & trust
92
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=trust_score&range=all" alt="Trust score, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=security_score&range=all" alt="Security headers, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)12
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=tech_count&range=all" alt="Tools detected, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)7
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=trackers&range=all" alt="Trackers, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)479
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=ttfb_ms&range=all" alt="Home page TTFB (ms), theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)511
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=html_kb&range=all" alt="Home page HTML (KB), theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)26
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=script_count&range=all" alt="Script files on home page, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)Policies
30
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=return_days&range=all" alt="Return window (days), theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)Company
11.0 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=domain_age&range=all" alt="Domain age, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)7
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=open_roles&range=all" alt="Open roles, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/theouai.com#history"><img src="https://trust-the.store/api/v1/scan/theouai.com/chart.svg?metric=roles_new_30d&range=all" alt="Roles posted, 30 days, theouai.com" width="480" height="240" /></a>[](https://trust-the.store/scan/theouai.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $1M | P40#367/611 | P48#161/311 | P60#9/21 |
| Est. orders / mo | 16.7K | P49#310/611 | P64#114/311 | P65#8/21 |
| Traffic rank (Tranco) | #227,969 | P42#356/608 | P54#143/308 | P50#11/21 |
| Est. visits / mo | 882.2K | P42#356/608 | P54#143/308 | P50#11/21 |
| Products | 138 | P37#241/382 | P37#181/289 | P50#11/21 |
| Variants | 149 | P18#301/365 | P17#236/285 | P26#15/20 |
| Collections | 91 | P35#240/367 | P34#191/289 | P40#13/21 |
| Brands carried | 2 | P43#158/365 | P43#123/285 | P45#8/20 |
| Products added, 30 days | 12 | P50#181/365 | P51#137/285 | P61#8/20 |
| Products updated, 7 days | 138 | P36#234/365 | P36#182/285 | P47#11/20 |
| Variants sold out | 1% | P94#24/365 | P94#18/285 | P100#1/20 |
| Median price | $32 | P22#282/365 | P20#227/285 | P37#13/20 |
| Cheapest price | $10 | P77#72/365 | P73#68/285 | P68#7/20 |
| Highest price | $200 | P25#263/365 | P26#205/285 | P55#7/20 |
| Products on sale | 12% | P55#164/365 | P49#146/285 | P58#9/20 |
| Average discount | 19% | P28#180/248 | P26#150/201 | P18#10/12 |
| Public reviews | 33.2K | P59#92/222 | P56#79/180 | P38#9/14 |
| Reviews / mo | 381 | P80#44/217 | P79#38/175 | P85#3/14 |
| Rating | 4.7 ★ | P55#77/176 | P60#57/143 | P62#6/14 |
| Ad networks | 5 | P86#60/625 | P79#46/316 | P63#6/21 |
| Social networks linked | 4 | P46#213/541 | P45#122/310 | P35#11/21 |
| Ships to countries | 1 | P10#297/367 | P9#239/289 | P23#12/21 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P48#2/21 |
| Trust score | 92 | P76#75/560 | P67#57/310 | P65#4/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 12 | P74#151/626 | P58#120/316 | P35#12/21 |
| Trackers | 7 | P17#494/625 | P27#210/316 | P48#10/21 |
| Home page TTFB (ms) | 479 | P23#89/116 | P24#71/93 | — |
| Home page HTML (KB) | 511 | P67#38/116 | P72#26/93 | — |
| Script files on home page | 26 | P53#52/116 | P58#37/93 | — |
| Return window (days) | 30 | P65#6/77 | P65#5/70 | — |
| Domain age | 11.0 y | P15#536/628 | P19#248/306 | P15#18/21 |
| Open roles | 7 | P50#4/7 | P50#4/7 | — |
| Roles posted, 30 days | 3 | P67#3/7 | P67#3/7 | — |
Store events
No changes yet. Events appear when a rescan sees something different from the scan before it.
Best sellers · merchant's own collection
#1Detox Clarifying Hair Shampoo
$16.002020-04-16
#2Bond Repair Balm
$50.002026-03-10
#3Leave in Conditioner North Bondi
$32.002026-07-06
#4Hair & Body Fragrance Mist St. Barts Scent - Travel
$28.002024-04-30
#5Hair Oil
$18.002015-12-30
#6Leave In Conditioner Melrose Place
$32.002026-07-06
#7Leave In Conditioner St Barts Scent
$32.002026-07-06
#8Fine Hair Conditioner - Jumbo
$44.002026-03-26
Newest products
#1Digital Gift Card
$1002026-11-03
- #2
Digital Gift Card
$50.002026-11-03
#3Heaven Mayhem Amulet Necklace Rue St. Honoré
$1252026-11-01
#4Heaven Mayhem Amulet Necklace Ibiza
$1252026-11-01
#5Mini Eau de Parfum Laurel Canyon - Vial
—2026-10-22
#6Hair Oil Packette
—2026-10-22
#7Vacay Is Only A Spray A-OUAI Set
$92.00
$1122026-10-21
#8Best of St. Barts Set
$92.00
$1122026-10-21
Catalogue from sitemaps · 139 products
Structured data · 3/3 pages
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 138 products read
Collections · 91
Product types
Top tags
Ad pixels on the store · 5
COV6MTRC77U9D5297N90765298257231651475542618316315598a38c2517-6a37-471e-9357-aa005c740643A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 4
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
OUAI personal care product company
Matched on the official website https://theouai.com/. Community-edited data.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Board linked from the home page.
Technologies · 12
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- TikTok Pixel
COV6MTRC77U9D5297N90evidence (1)
- Shopify web pixel (app 4383523)
- Meta Pixel
765298257231651evidence (1)
- Shopify web pixel (app 2329312)
- Rakuten Advertising (affiliate)
47554evidence (1)
- Shopify web pixel (app 2531653)
- Pinterest Tag
2618316315598evidence (1)
- Shopify web pixel (app 3009811)
- Snap Pixel
a38c2517-6a37-471e-9357-aa005c740643evidence (1)
- Shopify web pixel (app 2556259)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Tag managers
- Google Tag Manager
GTM-5FFGW5QGTM-N6XWT7TZevidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Email & SMS
- Klaviyo
Vesjd6evidence (2)
- request https://static.klaviyo.com/onsite/js/Vesjd6/klaviyo.js?company_id=Vesjd6
- Shopify web pixel (app 123074)
Reviews
- Yotpo
evidence (2)
- request https://cdn-widgetsrepository.yotpo.com/v1/loader/eSjUEluon4GlCN4KX983GxZNathz3o…
- Shopify web pixel (app 70132)
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a556ef94be1cad93-MRS
Third-party hosts · 12
api.config-security.com · cdn-loyalty.yotpo.com · cdn-widgetsrepository.yotpo.com · cdn.506.io · cdn.shopify.com · conf.config-security.com · fonts.shopifycdn.com · limits.minmaxify.com · monorail-edge.shopifysvc.com · na.shgcdn3.com · shop.app · static.klaviyo.com
Page speed & weight
One request from our server's network, after redirects. Counts come from the HTML as served, before any JavaScript runs.
Trends
One scan so far. Stores are rescanned daily; trends appear after the next scan.
No app, pixel or tool changes between scans.
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.