$ trust-the.store scan www.patmcgrath.com --static
PAT McGRATH LABS
www.patmcgrath.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200scanned Nov 4, 2026 16:07 UTC
Trust score
83
observed signals /100
Products
158
591 variants
Median price
$43.00
50.2K reviews (yotpo)
Ad networks
5
Vibe · Awin · TikTok · Pinterest · Google
Est. revenue / mo
≈ $315K
$38K – $4M · low confidence
Traffic rank
#193K
Tranco, global
Ships to
168
countries
Domain age
—
› Shopify Web Pixels Manager also loads 9 other app pixel(s) and 1 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $315K
range $38K – $4M
Orders / month
≈ 5,253
range 800 – 53.9K
Visits / month
≈ 1.1M
range 538.8K – 2.2M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Defiantly decadent makeup inspired by editorial artistry, runway glamour and backstage beauty. Shop iconic looks for eyes, lips, complexion essentials and more.
AD AE AG AI AL AM AT AU AW AZ BA BB BD BE BG BH BJ BL BM BN BO BR BS BT BW BZ CA CH CK CN CO CR CV CW CY CZ DE DJ DK DM …
History
Sales
$315K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)5,253
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)Traffic
#192,951
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)1.1M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)Catalogue
158
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=products&range=1y" alt="Products, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)591
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=variants&range=1y" alt="Variants, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)261
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=collections&range=1y" alt="Collections, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)0
MoM -100.0%YoY -100.0%Best Sep 2026 14Worst Nov 2026 0▼ 2 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)158
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)52%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)Pricing
$43
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=median_price&range=1y" alt="Median price, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)$7
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)$315
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=price_max&range=1y" alt="Highest price, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)6%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)18%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=avg_discount&range=1y" alt="Average discount, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)Reviews & apps
50.2K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=reviews_total&range=1y" alt="Public reviews, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)32
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=reviews_month&range=1y" alt="Reviews / mo, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)4.8 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=rating&range=1y" alt="Rating, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)Marketing
5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)168
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=markets&range=1y" alt="Market locales, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)Tech & trust
83
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=security_score&range=1y" alt="Security headers, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)14
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)6
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=trackers&range=1y" alt="Trackers, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)Company
23.6 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/patmcgrath.com#history"><img src="https://trust-the.store/api/v1/scan/patmcgrath.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, patmcgrath.com" width="480" height="240" /></a>[](https://trust-the.store/scan/patmcgrath.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $315K | P15#518/611 | P19#252/311 | P26#15/20 |
| Est. orders / mo | 5,253 | P20#487/611 | P28#225/311 | P26#15/20 |
| Traffic rank (Tranco) | #192,951 | P47#325/608 | P60#125/308 | P89#3/20 |
| Est. visits / mo | 1.1M | P47#325/608 | P60#125/308 | P89#3/20 |
| Products | 158 | P39#232/382 | P41#172/289 | P45#12/21 |
| Variants | 591 | P45#203/365 | P44#160/285 | P60#9/21 |
| Collections | 261 | P69#116/367 | P68#92/289 | P80#5/21 |
| Brands carried | 3 | P64#105/365 | P64#84/285 | P63#6/21 |
| Products added, 30 days | 3 | P28#253/365 | P29#193/285 | P28#15/21 |
| Products updated, 7 days | 158 | P39#223/365 | P40#172/285 | P45#12/21 |
| Variants sold out | 52% | P12#322/365 | P11#255/285 | P15#18/21 |
| Median price | $43 | P36#235/365 | P32#194/285 | P50#11/21 |
| Cheapest price | $7 | P61#138/365 | P57#121/285 | P78#5/21 |
| Highest price | $315 | P42#210/365 | P42#164/285 | P70#7/21 |
| Products on sale | 6% | P45#201/365 | P39#175/285 | P40#13/21 |
| Average discount | 18% | P23#190/248 | P22#158/201 | P25#10/13 |
| Public reviews | 50.2K | P69#69/222 | P68#58/180 | P94#2/17 |
| Reviews / mo | 32 | P28#155/217 | P28#126/175 | P13#15/17 |
| Rating | 4.8 ★ | P81#30/176 | P86#18/143 | P88#2/14 |
| Ad networks | 5 | P86#60/625 | P79#46/316 | P73#3/21 |
| Social networks linked | 5 | P73#85/541 | P73#45/310 | P80#2/21 |
| Ships to countries | 168 | P75#92/367 | P72#83/289 | P45#12/21 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P30#9/21 |
| Trust score | 83 | P50#239/560 | P34#179/310 | P40#11/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P53#1/21 |
| Tools detected | 14 | P87#61/626 | P79#51/316 | P73#5/21 |
| Trackers | 6 | P25#441/625 | P40#172/316 | P60#7/21 |
| Domain age | 23.6 y | P63#235/628 | P74#79/306 | P84#4/20 |
Store events
November 2026
- Added NoFraud (fraud prevention)security
- Added Awin / ShareASale (affiliate)advertising
- Added Vibe (CTV ads)advertising
September 2026
- 14 products launched in 2026-09a typical month launches 2
Stack timeline
- Awin / ShareASale (affiliate)
- Cloudflare
- Global-e (cross-border checkout)
- Google & YouTube (GA4 / Ads)
- Gorgias
- Klaviyo
- NoFraud (fraud prevention)
- Pandectes GDPR
- Pinterest Tag
- Shop Pay
- Shopify
- Shopify Analytics
- TikTok Pixel
- Vibe (CTV ads)
Best sellers · merchant's own collection
#1Lip Sculpt + Shade Contour Duo
$30.002026-02-25
#2LiquiLUST™: Legendary Wear Lipstick
$31.002021-01-27
#3Mothership IX: Huetopian Dream
$1172022-06-17
#4Mothership X: Moonlit Seduction
$1292022-07-20
#5Skin Fetish: Sublime Perfection Foundation
$72.002019-07-15
#6SOLD OUTDivine Skin: Rose 001™ The Hydrating Glow Cream
$87.002025-04-17
#7Skin Fetish: Sublime Perfection Concealer
$31.002020-02-13
#8LUST: Gloss™
$34.002019-01-09
Newest products
#1SOLD OUTBackstage Skin Prep Kit
$1602026-10-13
#2Divine Rose Kit
$1602026-10-13
#3Heavenly Gloss Kit
$72.002026-10-12
#4SOLD OUTLUST: Gloss™ Duo Limited Release: Aliengelic Allure
$41.002026-09-29
#5SOLD OUTSkin Fetish: Pin
$16.002026-09-01
#6SOLD OUTDivine Rose Poster & Notebook
$27.002026-09-01
#7Apparel 002 Gold Hieroglyphic Tote Bag
$28.002026-09-01
#8Classic Makeup Bag
$26.002026-09-01
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 158 products read
Collections · 261
Product types
Top tags
Ad pixels on the store · 5
EqLyW2130943CCIF0V3C77UD6LCVSO802618527261202G-ZVN9LMYXRGAW-946647500GT-PBZFGF5FA pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 5
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 14
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Vibe (CTV ads)
EqLyW2evidence (1)
- Shopify web pixel (app 132266098689)
- Awin / ShareASale (affiliate)
130943evidence (1)
- Shopify web pixel (app 2887701)
- TikTok Pixel
CCIF0V3C77UD6LCVSO80evidence (1)
- Shopify web pixel (app 4383523)
- Pinterest Tag
2618527261202evidence (1)
- Shopify web pixel (app 3009811)
- Google & YouTube (GA4 / Ads)
G-ZVN9LMYXRGAW-946647500GT-PBZFGF5Fevidence (1)
- Shopify web pixel (app 1780363)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Email & SMS
- Klaviyo
U9Uuzdevidence (2)
- request https://static.klaviyo.com/onsite/js/U9Uuzd/klaviyo.js?company_id=U9Uuzd
- Shopify web pixel (app 123074)
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
- Global-e (cross-border checkout)
evidence (2)
- request https://crossborder-integration.global-e.com/resources/css/1536/FR
- Shopify web pixel (app 5806573)
Consent
- Pandectes GDPR
evidence (1)
- request https://www.patmcgrath.com/cdn/shop/files/pandectes-rules.js?v=11521136972615234…
Support
- Gorgias
evidence (1)
- request https://config.gorgias.chat/bundle-loader/shopify/pat-mcgrath.myshopify.com
Security & fraud
- NoFraud (fraud prevention)
evidence (1)
- Shopify web pixel (app 1380557)
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554defe3a24dad4-MRS
Third-party hosts · 16
api.config-security.com · cdn.obviyo.net · cdn.shopify.com · cdn.yottaa.com · conf.config-security.com · config.gorgias.chat · config.gorgias.help · content.9gtb.com · crossborder-integration.global-e.com · dr4qe3ddw9y32.cloudfront.net · monorail-edge.shopifysvc.com · shop.app · static.klaviyo.com · swymstore-v3free-01.swymrelay.com · swymv3free-01.azureedge.net · use.typekit.net
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Awin / ShareASale (affiliate)+ NoFraud (fraud prevention)+ Vibe (CTV ads)
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.