$ trust-the.store scan mytopicals.com --static
Topicals
mytopicals.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 7.7 yscanned Nov 4, 2026 22:08 UTC
Trust score
75
observed signals /100
Products
32
44 variants
Median price
$29.95
12.9K reviews (okendo)
Ad networks
1
Snap
Est. revenue / mo
≈ $213K
$43K – $1M · low confidence
Traffic rank
#867K
Tranco, global
Ships to
4
6 market locales
Domain age
7.7y
Squarespace Domains II LLC
Estimated business size
Revenue / month
≈ $213K
range $43K – $1M
Orders / month
≈ 3,546
range 888 – 14K
Visits / month
≈ 177.6K
range 88.8K – 355.2K
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
Read from the store's public policy pages as written; what the store actually does may differ.
Sales signals
Shopify hides order counts. We snapshot public stock on every scan; rescan later and the variants that sold out in between appear here as a hard minimum of units sold.
Shopify store identity
Topicals is transforming the way you feel about skin through effective science backed products for chronic skin conditions and mental health advocacy.
CA FR GB US
History
Sales
$213K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=revenue_est&range=all" alt="Est. revenue / mo, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)3,546
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=orders_est&range=all" alt="Est. orders / mo, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)Traffic
#867,004
MoM +17.5%
38 points · Sep 28, 2026 → Nov 4, 2026 · tranco, scan
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=rank&range=all" alt="Traffic rank (Tranco), mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)177.6K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=visits_est&range=all" alt="Est. visits / mo, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)Catalogue
32
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=products&range=all" alt="Products, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)44
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=variants&range=all" alt="Variants, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)31
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=collections&range=all" alt="Collections, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=vendors&range=all" alt="Brands carried, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)0
YoY -100.0%Best Jul 2026 5Worst Nov 2026 0
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=launches&range=all" alt="Launches / mo, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=added_30d&range=all" alt="Products added, 30 days, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)32
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=updated_7d&range=all" alt="Products updated, 7 days, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)20%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=sold_out_share&range=all" alt="Variants sold out, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)Pricing
$30
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=median_price&range=all" alt="Median price, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)$16
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=price_min&range=all" alt="Cheapest price, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)$167
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=price_max&range=all" alt="Highest price, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)3%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=on_sale_share&range=all" alt="Products on sale, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)22%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=avg_discount&range=all" alt="Average discount, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)Reviews & apps
12.9K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=reviews_total&range=all" alt="Public reviews, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)45
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=reviews_month&range=all" alt="Reviews / mo, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)4.8 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=rating&range=all" alt="Rating, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)Marketing
1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=ad_networks&range=all" alt="Ad networks, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=socials&range=all" alt="Social networks linked, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=ships_to&range=all" alt="Ships to countries, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)6
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=markets&range=all" alt="Market locales, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)Tech & trust
75
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=trust_score&range=all" alt="Trust score, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=security_score&range=all" alt="Security headers, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)7
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=tech_count&range=all" alt="Tools detected, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=trackers&range=all" alt="Trackers, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)987
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=ttfb_ms&range=all" alt="Home page TTFB (ms), mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)515
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=html_kb&range=all" alt="Home page HTML (KB), mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=script_count&range=all" alt="Script files on home page, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)Company
7.7 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=domain_age&range=all" alt="Domain age, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=open_roles&range=all" alt="Open roles, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/mytopicals.com#history"><img src="https://trust-the.store/api/v1/scan/mytopicals.com/chart.svg?metric=roles_new_30d&range=all" alt="Roles posted, 30 days, mytopicals.com" width="480" height="240" /></a>[](https://trust-the.store/scan/mytopicals.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $213K | P10#547/611 | P13#272/311 | P25#16/21 |
| Est. orders / mo | 3,546 | P14#523/611 | P21#246/311 | P35#14/21 |
| Traffic rank (Tranco) | #867,004 | P9#552/608 | P13#267/308 | P26#15/20 |
| Est. visits / mo | 177.6K | P9#552/608 | P13#267/308 | P26#15/20 |
| Products | 32 | P8#351/382 | P6#270/289 | P11#17/19 |
| Variants | 44 | P4#350/365 | P3#275/285 | P6#18/19 |
| Collections | 31 | P13#320/367 | P11#257/289 | P11#17/19 |
| Brands carried | 2 | P43#158/365 | P43#123/285 | P50#7/19 |
| Products added, 30 days | 0 | P7#311/365 | P7#244/285 | P14#14/19 |
| Products updated, 7 days | 32 | P6#342/365 | P5#270/285 | P11#17/19 |
| Variants sold out | 20% | P42#212/365 | P42#166/285 | P50#10/19 |
| Median price | $30 | P20#291/365 | P18#234/285 | P31#13/19 |
| Cheapest price | $16 | P87#47/365 | P84#46/285 | P89#3/19 |
| Highest price | $167 | P19#296/365 | P19#230/285 | P44#11/19 |
| Products on sale | 3% | P41#216/365 | P35#184/285 | P39#12/19 |
| Average discount | 22% | P39#151/248 | P38#126/201 | P25#10/13 |
| Public reviews | 12.9K | P37#140/222 | P32#122/180 | P27#9/12 |
| Reviews / mo | 45 | P37#137/217 | P36#112/175 | P55#6/12 |
| Rating | 4.8 ★ | P78#39/176 | P83#25/143 | P100#1/10 |
| Ad networks | 1 | P49#288/625 | P26#217/316 | P43#12/21 |
| Social networks linked | 4 | P46#213/541 | P45#122/310 | P60#3/21 |
| Ships to countries | 4 | P38#224/367 | P34#186/289 | P72#5/19 |
| Market locales | 6 | P89#44/396 | P89#36/316 | P95#2/21 |
| Trust score | 75 | P29#382/560 | P14#257/310 | P40#11/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P53#3/21 |
| Tools detected | 7 | P47#318/626 | P20#249/316 | P38#13/21 |
| Trackers | 2 | P56#257/625 | P80#52/316 | P63#8/21 |
| Home page TTFB (ms) | 987 | P5#110/116 | P4#89/93 | P29#6/8 |
| Home page HTML (KB) | 515 | P65#41/116 | P71#28/93 | P57#4/8 |
| Script files on home page | 1 | P93#8/116 | P97#3/93 | P64#3/8 |
| Domain age | 7.7 y | P4#603/628 | P4#293/306 | P10#19/21 |
| Open roles | 1 | P0#7/7 | P0#7/7 | — |
| Roles posted, 30 days | 0 | P0#7/7 | P0#7/7 | — |
Store events
No changes yet. Events appear when a rescan sees something different from the scan before it.
Best sellers · merchant's own collection
#1Faded Dark Spot Patches
$24.952026-01-19
#2Faded Brightening Cleansing Bar
$31.952025-06-10
#3Faded Complete Dark Spot Bundle
$88.952026-03-17
#4Slick Salve Lip Balm - Mint
$17.952023-11-29
#5High Roller Bump Relief & Soothing Tonic
$28.952025-03-31
#6Faded Starter Kit
$27.952025-04-29
#7Faded Brightening Eye Mask
$24.952026-03-31
#8Faded Brightening & Clearing Serum
$42.952025-02-14
Newest products
- #1
Faded Eye Masks
$24.952026-08-11
#2Faded Dark Spot Peel Pads
$22.952026-07-30
#3Travel Cleansing Bar Set
$38.952026-07-21
#4Slather Exfoliating & Smoothing Bar
$15.952026-07-20
#5Faded Brightening Cleansing Bar
$15.952026-07-20
#6Slick Lip Trio
$37.952026-07-20
#7SOLD OUTFaded Under Eye Masks
$24.952026-06-24
#8SOLD OUTFaded Under Eye Masks
$24.952026-06-11
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 32 products read
Collections · 31
Product types
Top tags
Ad pixels on the store · 1
b7f0b27d-6281-4e54-87d8-c2a57b497844A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 4
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
Topicals American skincare company based in Los Angeles
Matched on the official website https://mytopicals.com. Community-edited data.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Board linked from the home page.
Technologies · 7
Platform
- Shopify
evidence (5)
- header powered-by: Shopify, Oxygen, Hydrogen
- cookie _shopify_essential
- request https://cdn.shopify.com/s/files/1/0503/2932/1627/files/SS_Acai_CROP.png?v=177213…
- page source matches cdn\.shopify\.com
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Framework
- Shopify Hydrogen
evidence (2)
- header powered-by: Shopify, Oxygen, Hydrogen
- header oxygen-full-page-cache: uncacheable
- Sanity (headless CMS)
evidence (2)
- request https://cdn.sanity.io/
- page source matches cdn\.sanity\.io\/images\/
Ad pixels
- Snap Pixel
b7f0b27d-6281-4e54-87d8-c2a57b497844evidence (1)
- page source matches snaptr\(\s*['"]init['"]
Tag managers
- Google Tag Manager
GTM-M4GGB7Fevidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a556ef5fdcf44aaf-MRS
Third-party hosts · 6
cdn.sanity.io · cdn.shopify.com · image.mux.com · shop.app · static.shopmy.us · stream.mux.com
Page speed & weight
One request from our server's network, after redirects. Counts come from the HTML as served, before any JavaScript runs.
Trends
One scan so far. Stores are rescanned daily; trends appear after the next scan.
No app, pixel or tool changes between scans.
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.