$ trust-the.store scan milkmakeup.com --static
Milk Makeup
milkmakeup.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 13.3 yscanned Nov 4, 2026 16:07 UTC
Trust score
67
observed signals /100
Products
74
318 variants
Median price
$29.00
35.9K reviews (okendo)
Ad networks
5
Microsoft · Google · TikTok · Meta · Pinterest
Est. revenue / mo
≈ $178K
$19K – $3M · low confidence
Traffic rank
#279.5K
Tranco, global
Ships to
1
countries
Domain age
13.3y
GoDaddy.com, LLC
› Shopify Web Pixels Manager also loads 11 other app pixel(s) and 6 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $178K
range $19K – $3M
Orders / month
≈ 2,973
range 400 – 34.5K
Visits / month
≈ 690.7K
range 345.4K – 1.4M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Shop Milk Makeup's clean, cruelty-free, vegan makeup. As a clean makeup brand, we strive to make the best Milk beauty products we can with good ingredients.
US
History
Sales
$178K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=revenue_est&range=all" alt="Est. revenue / mo, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)2,973
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=orders_est&range=all" alt="Est. orders / mo, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)Traffic
#279,525
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=rank&range=all" alt="Traffic rank (Tranco), milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)690.7K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=visits_est&range=all" alt="Est. visits / mo, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)Catalogue
74
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=products&range=all" alt="Products, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)318
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=variants&range=all" alt="Variants, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)74
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=collections&range=all" alt="Collections, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=vendors&range=all" alt="Brands carried, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)0
MoM -100.0%YoY -100.0%Best Oct 2026 9Worst Nov 2026 0▼ 1 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=launches&range=all" alt="Launches / mo, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=added_30d&range=all" alt="Products added, 30 days, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)74
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=updated_7d&range=all" alt="Products updated, 7 days, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)19%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=sold_out_share&range=all" alt="Variants sold out, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)Pricing
$29
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=median_price&range=all" alt="Median price, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)$14
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=price_min&range=all" alt="Cheapest price, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)$200
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=price_max&range=all" alt="Highest price, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)30%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=on_sale_share&range=all" alt="Products on sale, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)33%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=avg_discount&range=all" alt="Average discount, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)Reviews & apps
35.9K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=reviews_total&range=all" alt="Public reviews, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)16
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=reviews_month&range=all" alt="Reviews / mo, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)4.5 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=rating&range=all" alt="Rating, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)Marketing
5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=ad_networks&range=all" alt="Ad networks, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=socials&range=all" alt="Social networks linked, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=ships_to&range=all" alt="Ships to countries, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=markets&range=all" alt="Market locales, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)Tech & trust
67
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=trust_score&range=all" alt="Trust score, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=security_score&range=all" alt="Security headers, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)14
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=tech_count&range=all" alt="Tools detected, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)7
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=trackers&range=all" alt="Trackers, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)Company
13.3 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/milkmakeup.com#history"><img src="https://trust-the.store/api/v1/scan/milkmakeup.com/chart.svg?metric=domain_age&range=all" alt="Domain age, milkmakeup.com" width="480" height="240" /></a>[](https://trust-the.store/scan/milkmakeup.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $178K | P8#560/611 | P11#277/311 | P35#14/21 |
| Est. orders / mo | 2,973 | P12#537/611 | P18#255/311 | P35#14/21 |
| Traffic rank (Tranco) | #279,525 | P34#402/608 | P44#174/308 | P79#5/20 |
| Est. visits / mo | 690.7K | P34#402/608 | P44#174/308 | P79#5/20 |
| Products | 74 | P21#300/382 | P20#229/289 | P48#11/21 |
| Variants | 318 | P33#244/365 | P32#193/285 | P70#7/21 |
| Collections | 74 | P28#264/367 | P26#212/289 | P38#13/21 |
| Brands carried | 2 | P43#158/365 | P43#123/285 | P48#8/21 |
| Products added, 30 days | 5 | P36#229/365 | P37#175/285 | P50#11/21 |
| Products updated, 7 days | 74 | P20#293/365 | P19#230/285 | P48#11/21 |
| Variants sold out | 19% | P45#203/365 | P44#159/285 | P35#14/21 |
| Median price | $29 | P20#294/365 | P17#237/285 | P35#14/21 |
| Cheapest price | $14 | P84#57/365 | P80#55/285 | P88#3/21 |
| Highest price | $200 | P25#263/365 | P26#205/285 | P63#7/21 |
| Products on sale | 30% | P79#78/365 | P76#69/285 | P60#9/21 |
| Average discount | 33% | P72#70/248 | P73#55/201 | P86#3/15 |
| Public reviews | 35.9K | P62#85/222 | P59#74/180 | P79#4/15 |
| Reviews / mo | 16 | P18#178/217 | P17#144/175 | P29#11/15 |
| Rating | 4.5 ★ | P15#148/176 | P15#120/143 | P12#12/14 |
| Ad networks | 5 | P86#60/625 | P79#46/316 | P68#3/21 |
| Social networks linked | 0 | P4#499/541 | P2#295/310 | P3#20/21 |
| Ships to countries | 1 | P10#297/367 | P9#239/289 | P23#12/21 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P45#3/21 |
| Trust score | 67 | P18#446/560 | P4#291/310 | P0#21/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 14 | P87#61/626 | P79#51/316 | P73#5/21 |
| Trackers | 7 | P17#494/625 | P27#210/316 | P43#11/21 |
| Domain age | 13.3 y | P27#461/628 | P35#199/306 | P53#10/20 |
Store events
November 2026
- Added Google Tag Managertag-manager
Stack timeline
- Afterpay / Clearpay
- Cloudflare
- Google & YouTube (GA4 / Ads)
- Google Tag Manager
- Klaviyo
- Meta Pixel
- Microsoft Advertising (UET)
- Okendo
- Pinterest Tag
- Shop Pay
- Shopify
- Shopify Analytics
- TikTok Pixel
- Yotpo
Best sellers · merchant's own collection
#1Hydro Grip Gel Concealer
$29.002026-01-22
#2Hydro Grip Hydrating Gel Skin Tint
$38.002025-02-12
#3Lip + Cheek Blur
$28.002026-08-17
#4High Light
$28.002026-08-17
#5Hydro Grip Hydrating Setting Spray
$24.002021-12-02
#6Hydro Grip Hydrating Primer
$20.002021-10-07
#7Hydro Grip + Glow Illuminating Primer
$30.002024-11-19
#8Quick Sculpt
$28.002026-08-17
Newest products
#1The Lash Duo
$41.00
$51.002026-10-28
#2Triple the Grip Set
$64.00
$82.002026-10-13
#3The Mini Look on Lock Duo
$29.00
$44.002026-10-13
#4The Jelly Skincare Set
$46.00
$58.002026-10-13
#5The Super Setters
$38.00
$48.002026-10-07
#6The Milk VIPs Holiday Set
$48.00
$86.002026-10-04
#7It's Lit Holiday Kit
$34.00
$56.002026-10-04
#8Mix + Mingle Jelly Tint Set
$99.00
$1592026-10-01
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 74 products read
Collections · 74
Product types
Top tags
Ad pixels on the store · 5
G-R7G5DZNSPLAW-933698856GT-T9HZ42VVGT-P3JXNSQG-WM22JK48ZQC0M0U2DJE9B8D1KPNCC09186267349784702613699222756A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 0
No social profile linked from the home page.
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 14
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Microsoft Advertising (UET)
evidence (2)
- request https://bat.bing.com/
- page source matches new UET\(
- Google & YouTube (GA4 / Ads)
G-R7G5DZNSPLAW-933698856GT-T9HZ42VVGT-P3JXNSQG-WM22JK48ZQevidence (1)
- Shopify web pixel (app 1780363)
- TikTok Pixel
C0M0U2DJE9B8D1KPNCC0evidence (1)
- Shopify web pixel (app 4383523)
- Meta Pixel
918626734978470evidence (1)
- Shopify web pixel (app 2329312)
- Pinterest Tag
2613699222756evidence (1)
- Shopify web pixel (app 3009811)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Tag managers
- Google Tag Manager
GTM-M2MJNLevidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Email & SMS
- Klaviyo
QLgJfMevidence (2)
- request https://static.klaviyo.com/onsite/js/QLgJfM/klaviyo.js?company_id=QLgJfM
- Shopify web pixel (app 123074)
Reviews
- Yotpo
evidence (2)
- request https://cdn-loyalty.yotpo.com/
- Shopify web pixel (app 70132)
- Okendo
evidence (1)
- request https://cdn-static.okendo.io/referrals/js/referrals-api.js
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
- Afterpay / Clearpay
evidence (1)
- request https://js.afterpay.com/afterpay-1.x.js
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554de965c14e27e-MRS
Third-party hosts · 17
bat.bing.com · cdn-loyalty.yotpo.com · cdn-static.okendo.io · cdn.shopify.com · cdn.userway.org · fonts.googleapis.com · ip-check-perf.radar.cloudflare.com · js.afterpay.com · limits.minmaxify.com · media.synctrack.io · monorail-edge.shopifysvc.com · play.gotolstoy.com · player.vimeo.com · polaris.truevaultcdn.com · shop.app · static.klaviyo.com · widget.gotolstoy.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Google Tag Manager
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.