$ trust-the.store scan www.meritbeauty.com --static
MERIT Beauty
www.meritbeauty.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 12.7 yscanned Nov 4, 2026 22:08 UTC
Trust score
92
observed signals /100
Products
206
254 variants
Median price
$84.00
65.9K reviews (yotpo)
Ad networks
5
Vibe · Google · TikTok · Meta · Pinterest
Est. revenue / mo
≈ $2M
$464K – $9M · high confidence
Traffic rank
#183.2K
Tranco, global
Ships to
12
15 market locales
Domain age
12.7y
GoDaddy.com, LLC
› Shopify Web Pixels Manager also loads 7 other app pixel(s) and 9 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $2M
range $464K – $9M
Orders / month
≈ 22.6K
range 5,733 – 68.6K
Visits / month
≈ 1.1M
range 573.3K – 2.3M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
Read from the store's public policy pages as written; what the store actually does may differ.
Sales signals
Shopify hides order counts. We snapshot public stock on every scan; rescan later and the variants that sold out in between appear here as a hard minimum of units sold.
Shopify store identity
MERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.
AU CA DE DK ES FR GB IE IT NL SE US
History
Sales
$2M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=revenue_est&range=all" alt="Est. revenue / mo, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)22.6K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=orders_est&range=all" alt="Est. orders / mo, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)Traffic
#183,240
MoM -6.4%
38 points · Sep 28, 2026 → Nov 4, 2026 · tranco, scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=rank&range=all" alt="Traffic rank (Tranco), meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)1.1M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=visits_est&range=all" alt="Est. visits / mo, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)Catalogue
206
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=products&range=all" alt="Products, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)254
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=variants&range=all" alt="Variants, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)1,791
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=collections&range=all" alt="Collections, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=vendors&range=all" alt="Brands carried, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)1
MoM -90.9%YoY -94.4%Best Jan 2026 26Worst Nov 2026 1▼ 2 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=launches&range=all" alt="Launches / mo, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)12
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=added_30d&range=all" alt="Products added, 30 days, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)176
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=updated_7d&range=all" alt="Products updated, 7 days, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)3%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=sold_out_share&range=all" alt="Variants sold out, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)Pricing
$84
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=median_price&range=all" alt="Median price, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)$0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=price_min&range=all" alt="Cheapest price, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)$440
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=price_max&range=all" alt="Highest price, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)76%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=on_sale_share&range=all" alt="Products on sale, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)12%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=avg_discount&range=all" alt="Average discount, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)Reviews & apps
65.9K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=reviews_total&range=all" alt="Public reviews, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)369
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=reviews_month&range=all" alt="Reviews / mo, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)4.5 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=rating&range=all" alt="Rating, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)Marketing
5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=ad_networks&range=all" alt="Ad networks, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=socials&range=all" alt="Social networks linked, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)12
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=ships_to&range=all" alt="Ships to countries, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)15
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=markets&range=all" alt="Market locales, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)Tech & trust
92
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=trust_score&range=all" alt="Trust score, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=security_score&range=all" alt="Security headers, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)13
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=tech_count&range=all" alt="Tools detected, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)8
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=trackers&range=all" alt="Trackers, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)156
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=ttfb_ms&range=all" alt="Home page TTFB (ms), meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)339
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=html_kb&range=all" alt="Home page HTML (KB), meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)16
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=script_count&range=all" alt="Script files on home page, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)Policies
30
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=return_days&range=all" alt="Return window (days), meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=delivery_days_max&range=all" alt="Standard delivery, max days, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)Company
12.7 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/meritbeauty.com#history"><img src="https://trust-the.store/api/v1/scan/meritbeauty.com/chart.svg?metric=domain_age&range=all" alt="Domain age, meritbeauty.com" width="480" height="240" /></a>[](https://trust-the.store/scan/meritbeauty.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $2M | P60#242/611 | P71#90/311 | P75#6/21 |
| Est. orders / mo | 22.6K | P57#261/611 | P71#92/311 | P65#8/21 |
| Traffic rank (Tranco) | #183,240 | P49#311/608 | P63#116/308 | P60#9/21 |
| Est. visits / mo | 1.1M | P49#311/608 | P63#116/308 | P60#9/21 |
| Products | 206 | P46#206/382 | P48#151/289 | P40#13/21 |
| Variants | 254 | P28#261/365 | P29#203/285 | P20#17/21 |
| Collections | 1,791 | P96#15/367 | P97#10/289 | P100#1/21 |
| Brands carried | 2 | P43#158/365 | P43#123/285 | P38#11/21 |
| Products added, 30 days | 12 | P50#181/365 | P51#137/285 | P40#13/21 |
| Products updated, 7 days | 176 | P41#215/365 | P42#166/285 | P40#13/21 |
| Variants sold out | 3% | P85#56/365 | P85#45/285 | P90#3/21 |
| Median price | $84 | P66#126/365 | P61#112/285 | P55#10/21 |
| Cheapest price | $0 | P2#352/365 | P2#276/285 | P3#20/21 |
| Highest price | $440 | P49#185/365 | P50#143/285 | P60#9/21 |
| Products on sale | 76% | P97#11/365 | P98#8/285 | P100#1/21 |
| Average discount | 12% | P12#219/248 | P11#180/201 | P0#15/15 |
| Public reviews | 65.9K | P77#52/222 | P76#44/180 | P73#4/12 |
| Reviews / mo | 369 | P78#48/217 | P78#40/175 | P64#5/12 |
| Rating | 4.5 ★ | P24#133/176 | P26#106/143 | P33#7/10 |
| Ad networks | 5 | P86#60/625 | P79#46/316 | P65#4/21 |
| Social networks linked | 5 | P73#85/541 | P73#45/310 | P85#1/21 |
| Ships to countries | 12 | P44#207/367 | P41#171/289 | P35#14/21 |
| Market locales | 15 | P93#27/396 | P93#22/316 | P95#2/21 |
| Trust score | 92 | P76#75/560 | P67#57/310 | P60#6/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 13 | P80#106/626 | P68#85/316 | P60#6/21 |
| Trackers | 8 | P9#544/625 | P15#251/316 | P13#16/21 |
| Home page TTFB (ms) | 156 | P81#23/116 | P86#14/93 | P80#2/6 |
| Home page HTML (KB) | 339 | P79#25/116 | P85#15/93 | P100#1/6 |
| Script files on home page | 16 | P80#22/116 | P88#11/93 | P100#1/6 |
| Return window (days) | 30 | P65#6/77 | P65#5/70 | — |
| Standard delivery, max days | 5 | P46#25/52 | P49#22/49 | — |
| Domain age | 12.7 y | P22#488/628 | P29#217/306 | P35#14/21 |
Store events
No changes yet. Events appear when a rescan sees something different from the scan before it.
Best sellers · merchant's own collection
Newest products
#1The Courmayeur Set
$54.00
$70.002026-11-03
#2Gift Wrap Kit
$10.002026-10-27
#3Liz Marie's Favorites
$146
$1722026-10-23
#4The Archival Set
$54.00
$70.002026-10-23
#5The Impossible to Mess Up Set
$126
$1482026-10-22
#6The Travel Set
$102
$1142026-10-21
#7New Wave | The Deck
—2026-10-20
#8Aesha's Favorites
$126
$1482026-10-19
Catalogue from sitemaps · 143 products
Structured data · 0/3 pages
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 176 products read
Collections · 1791
Product types
Top tags
Ad pixels on the store · 5
A2iPMTG-XDFPWB2FVNAW-458783420AW-16685402711C4SGQMLRNQNT06OOGARG4110183836731412613993520199A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 5
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
No public job board found on the store's pages.
Technologies · 13
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Vibe (CTV ads)
A2iPMTevidence (1)
- Shopify web pixel (app 132266098689)
- Google & YouTube (GA4 / Ads)
G-XDFPWB2FVNAW-458783420AW-16685402711evidence (1)
- Shopify web pixel (app 1780363)
- TikTok Pixel
C4SGQMLRNQNT06OOGARGevidence (1)
- Shopify web pixel (app 4383523)
- Meta Pixel
411018383673141evidence (1)
- Shopify web pixel (app 2329312)
- Pinterest Tag
2613993520199evidence (1)
- Shopify web pixel (app 3009811)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
- Microsoft Clarity
z0d9gzi22nevidence (1)
- Shopify web pixel (app 240074326017)
Tag managers
- Google Tag Manager
evidence (1)
- page source matches ['"]gtm\.start['"]
Email & SMS
- Klaviyo
UzgfBMevidence (2)
- request https://static.klaviyo.com/onsite/js/UzgfBM/klaviyo.js?company_id=UzgfBM
- Shopify web pixel (app 123074)
Reviews
- Yotpo
evidence (2)
- request https://cdn-widgetsrepository.yotpo.com/v1/loader/M5Vt5yiTTuKa4QkzTiu9iA
- Shopify web pixel (app 70132)
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
CDN & bot protection
- Cloudflare
evidence (3)
- header server: cloudflare
- header cf-ray: a556eedb2af02e36-MRS
- cookie __cf_bm
Third-party hosts · 11
cdn-widgetsrepository.yotpo.com · cdn.shopify.com · cmp.osano.com · js.squarecdn.com · live.visually-io.com · monorail-edge.shopifysvc.com · shop.app · static.klaviyo.com · static.shopmy.us · use.typekit.net · www.lightboxcdn.com
Page speed & weight
One request from our server's network, after redirects. Counts come from the HTML as served, before any JavaScript runs.
Trends
One scan so far. Stores are rescanned daily; trends appear after the next scan.
No app, pixel or tool changes between scans.
Similar stores
Colorful Standard76 match—€2M / mo
- shares 9 tools: Cloudflare, Google & YouTube (GA4 / Ads), Google Tag Manager…
- similar size
- same platform: Shopify
Keychron76 match—$3M / mo
- price within 5 %
- shares 8 tools: Cloudflare, Google & YouTube (GA4 / Ads), Klaviyo…
- similar size
Culture Kings US73 match—$2M / mo
- shares 9 tools: Cloudflare, Google Tag Manager, Klaviyo…
- similar size
- price within 35 %
Transparent Labs73 match—$3M / mo
- shares 10 tools: Cloudflare, Google & YouTube (GA4 / Ads), Google Tag Manager…
- price within 17 %
- similar size
Kotn71 match—CA$959K / mo
- shares 8 tools: Cloudflare, Google & YouTube (GA4 / Ads), Klaviyo…
- similar size
- same platform: Shopify
Tentree71 match—$2M / mo
- price within 8 %
- similar size
- shares 8 tools: Cloudflare, Google & YouTube (GA4 / Ads), Google Tag Manager…
Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.







