$ trust-the.store scan www.melissaanddoug.com --static
Melissa & Doug
www.melissaanddoug.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 26.9 yscanned Nov 4, 2026 15:32 UTC
Trust score
92
observed signals /100
Products
1023
1006 variants
Median price
$24.99
Ad networks
1
Est. revenue / mo
≈ $2M
$448K – $7M · low confidence
Traffic rank
#122.1K
Tranco, global
Ships to
1
countries
Domain age
26.9y
Network Solutions, LLC
› Shopify Web Pixels Manager also loads 5 other app pixel(s) and 2 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $2M
range $448K – $7M
Orders / month
≈ 29.9K
range 9,332 – 93.3K
Visits / month
≈ 1.9M
range 933.2K – 3.7M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
For the best wooden preschool toys and screen-free fun, count on Melissa & Doug to inspire children’s imaginations through open-ended, kid-powered play!
US
History
Sales
$2M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=revenue_est&range=90d" alt="Est. revenue / mo, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)29.9K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=orders_est&range=90d" alt="Est. orders / mo, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)Traffic
#122,084
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=rank&range=90d" alt="Traffic rank (Tranco), melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)1.9M
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=visits_est&range=90d" alt="Est. visits / mo, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)Catalogue
1,023
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=products&range=90d" alt="Products, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)1,006
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=variants&range=90d" alt="Variants, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)176
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=collections&range=90d" alt="Collections, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=vendors&range=90d" alt="Brands carried, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)1
MoM -95.7%Best Oct 2026 23Worst Nov 2026 1▼ 1 mo falling
3 points · Sep 1, 2026 → Nov 1, 2026 · catalog
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=launches&range=90d" alt="Launches / mo, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)24
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=added_30d&range=90d" alt="Products added, 30 days, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)1,000
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=updated_7d&range=90d" alt="Products updated, 7 days, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)16%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=sold_out_share&range=90d" alt="Variants sold out, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)Pricing
$25
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=median_price&range=90d" alt="Median price, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)$2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=price_min&range=90d" alt="Cheapest price, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)$352
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=price_max&range=90d" alt="Highest price, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)18%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=on_sale_share&range=90d" alt="Products on sale, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)27%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=avg_discount&range=90d" alt="Average discount, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)Marketing
1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=ad_networks&range=90d" alt="Ad networks, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)6
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=socials&range=90d" alt="Social networks linked, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=ships_to&range=90d" alt="Ships to countries, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=markets&range=90d" alt="Market locales, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)Tech & trust
92
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=trust_score&range=90d" alt="Trust score, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)9
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=tech_count&range=90d" alt="Tools detected, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=trackers&range=90d" alt="Trackers, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)Company
26.9 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/melissaanddoug.com#history"><img src="https://trust-the.store/api/v1/scan/melissaanddoug.com/chart.svg?metric=domain_age&range=90d" alt="Domain age, melissaanddoug.com" width="480" height="240" /></a>[](https://trust-the.store/scan/melissaanddoug.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $2M | P54#283/611 | P64#114/312 | P63#8/20 |
| Est. orders / mo | 29.9K | P64#221/611 | P78#70/312 | P68#7/20 |
| Traffic rank (Tranco) | #122,084 | P63#228/608 | P76#76/309 | P74#6/20 |
| Est. visits / mo | 1.9M | P63#228/608 | P76#76/309 | P74#6/20 |
| Products | 1,023 | P75#95/382 | P76#69/290 | P85#4/21 |
| Variants | 1,006 | P55#165/365 | P53#134/286 | P70#7/21 |
| Collections | 176 | P56#163/367 | P55#132/290 | P65#8/21 |
| Brands carried | 1 | P15#257/365 | P14#206/286 | P13#16/21 |
| Products added, 30 days | 24 | P62#138/365 | P63#105/286 | P85#4/21 |
| Products updated, 7 days | 1,000 | P88#1/365 | P89#1/286 | P93#1/21 |
| Variants sold out | 16% | P50#183/365 | P49#146/286 | P45#12/21 |
| Median price | $25 | P14#312/365 | P11#253/286 | P18#17/21 |
| Cheapest price | $2 | P24#271/365 | P23#217/286 | P28#15/21 |
| Highest price | $352 | P45#200/365 | P46#156/286 | P70#7/21 |
| Products on sale | 18% | P67#120/365 | P63#107/286 | P55#10/21 |
| Average discount | 27% | P53#116/248 | P54#93/202 | P80#4/16 |
| Ad networks | 1 | P49#288/625 | P26#217/317 | P33#13/21 |
| Social networks linked | 6 | P91#18/541 | P91#13/311 | P93#1/21 |
| Ships to countries | 1 | P10#297/367 | P9#239/290 | P20#13/21 |
| Market locales | 0 | P36#109/396 | P37#85/317 | P40#5/21 |
| Trust score | 92 | P76#75/560 | P66#57/311 | P57#5/21 |
| Tools detected | 9 | P57#255/626 | P32#204/317 | P28#14/21 |
| Trackers | 3 | P48#301/625 | P72#76/317 | P73#6/21 |
| Domain age | 26.9 y | P74#162/628 | P85#46/307 | P100#1/21 |
Store events
November 2026
- Added Google Tag Managertag-manager
October 2026
- 23 products launched in 2026-10a typical month launches 4.5
July 2026
- 16 products launched in 2026-07a typical month launches 4.5
June 2026
- 16 products launched in 2026-06a typical month launches 4.5
Stack timeline
- Bazaarvoice
- Cloudflare
- Google & YouTube (GA4 / Ads)
- Google Tag Manager
- Klaviyo
- Shop Pay
- Shopify
- Shopify Analytics
- Yotpo
Best sellers · merchant's own collection
#1Ms. Rachel™ First Words Sensory Cards
$15.992025-07-20
#2Disney & Pixar's Radiator Springs Nest and Stack Play Set
$43.992026-07-08
#3Gingerbread Holiday Post Office
$32.992026-10-29
#4Cheery Lane™ House Play Set
$27.29
$34.992026-06-29
#5Sort, Stock, Select Wooden Vending Machine Play Set
$68.59
$87.992024-05-28
#6Swirl and Serve Ice Cream Play Set
$25.69
$32.992026-08-05
#7Super Smile Dentist Play Set
$23.39
$29.992023-09-21
#8Ms. Rachel™ Wooden Phonics Alphabet Sound Puzzle - 26 Pieces
$25.69
$32.992025-01-10
Newest products
#1Kitchen Accessory Play Set
$41.992026-11-03
#2Countdown to Christmas Wooden Seasonal Calendar
$32.992026-10-30
- #3
Gingerbread Holiday Post Office
$32.992026-10-29
#4Boo-Boos & Bandages Reusable Play Set
$15.992026-10-23
#5Disney Princess Water WOW
$8.992026-10-21
#6Disney Mickey and Friends Water WOW
$8.992026-10-21
#7The Toy Kitchen Cookbook
$19.992026-10-20
#8Play All Day Search And Find Book
$12.992026-10-20
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 1000 products read
Collections · 176
Product types
Top tags
Ad pixels on the store · 1
G-LSKVQRTMV3GT-MBLK3Z4WA pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 6
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Company & footprint
Rescan to collect company, DNS and footprint data.
Technologies · 9
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Google & YouTube (GA4 / Ads)
G-LSKVQRTMV3GT-MBLK3Z4Wevidence (1)
- Shopify web pixel (app 1780363)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Tag managers
- Google Tag Manager
GTM-K3VCDVGevidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Email & SMS
- Klaviyo
VyAQd9S5GCtSWBvzUhevidence (2)
- request https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=VyAQd9
- Shopify web pixel (app 123074)
Reviews
- Yotpo
evidence (1)
- request https://cdn-widgetsrepository.yotpo.com/v1/loader/Y33VssYG5ek5uvXyGL3dEw
- Bazaarvoice
evidence (1)
- request https://apps.bazaarvoice.com/deployments/melissaanddoug/main_site/production/en_…
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554ab2a3c1be214-MRS
Third-party hosts · 9
a.klaviyo.com · apps.bazaarvoice.com · cdn-widgetsrepository.yotpo.com · cdn.shopify.com · live.visually-io.com · monorail-edge.shopifysvc.com · shop.app · snapui.searchspring.io · static.klaviyo.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Google Tag Manager
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.