$ trust-the.store scan www.kusmitea.com --static
Kusmi Tea
www.kusmitea.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 22.3 yscanned Nov 4, 2026 15:31 UTC
Trust score
83
observed signals /100
Products
233
425 variants
Median price
€21.90
Ad networks
0
none seen
Est. revenue / mo
≈ €1M
€313K – €5M · low confidence
Traffic rank
#164.4K
Tranco, global
Ships to
41
5 market locales
Domain age
22.3y
CSC Corporate Domains, Inc.
› Shopify Web Pixels Manager also loads 1 other app pixel(s) and 1 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ €1M
range €313K – €5M
Orders / month
≈ 20.9K
range 6,531 – 65.3K
Visits / month
≈ 1.3M
range 653.1K – 2.6M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Grande maison de thé premium depuis 1867, Kusmi Tea est une marque française, Made in Normandie. Découvrez les thés et infusions Bio : thé vert, maté, thé noir, matcha, thé blanc, rooibos, thés Detox…
AD AT BE BG BL CH DE DK EE ES FI FR GB GG GR HR HU IE IS IT JE LI LT LU LV MC MD ME MQ MT NL NO PT RE RO RS SE SI SK UA …
History
Sales
€1M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)20.9K
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)Traffic
#164,377
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)1.3M
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)Catalogue
233
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=products&range=1y" alt="Products, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)425
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=variants&range=1y" alt="Variants, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)142
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=collections&range=1y" alt="Collections, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)1
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)9
MoM -59.1%Best Oct 2026 22Worst May 2026 1▼ 1 mo falling
9 points · Mar 1, 2026 → Nov 1, 2026 · catalog
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)31
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)197
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)11%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)Pricing
€22
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=median_price&range=1y" alt="Median price, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)€3
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)€280
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=price_max&range=1y" alt="Highest price, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)1%
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)20%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=avg_discount&range=1y" alt="Average discount, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)Marketing
0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)41
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=markets&range=1y" alt="Market locales, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)Tech & trust
83
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)8
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=trackers&range=1y" alt="Trackers, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)Company
22.3 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kusmitea.com#history"><img src="https://trust-the.store/api/v1/scan/kusmitea.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, kusmitea.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kusmitea.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | €1M | P46#333/611 | P56#139/312 | P55#10/21 |
| Est. orders / mo | 20.9K | P55#274/611 | P68#99/312 | P65#8/21 |
| Traffic rank (Tranco) | #164,377 | P54#279/608 | P68#101/309 | P75#6/21 |
| Est. visits / mo | 1.3M | P54#279/608 | P68#101/309 | P75#6/21 |
| Products | 233 | P48#199/382 | P49#148/290 | P55#10/21 |
| Variants | 425 | P39#224/365 | P38#177/286 | P35#14/21 |
| Collections | 142 | P47#194/367 | P46#157/290 | P45#12/21 |
| Brands carried | 1 | P15#257/365 | P14#206/286 | P20#13/21 |
| Products added, 30 days | 31 | P66#122/365 | P68#91/286 | P80#5/21 |
| Products updated, 7 days | 197 | P45#201/365 | P46#156/286 | P55#10/21 |
| Variants sold out | 11% | P64#132/365 | P63#106/286 | P65#8/21 |
| Median price | €22 | P10#330/365 | P8#264/286 | P5#20/21 |
| Cheapest price | €3 | P29#260/365 | P27#210/286 | P35#14/21 |
| Highest price | €280 | P38#226/365 | P39#175/286 | P35#14/21 |
| Products on sale | 1% | P35#236/365 | P32#195/286 | P20#17/21 |
| Average discount | 20% | P32#169/248 | P29#143/202 | P31#12/17 |
| Ad networks | 0 | P22#346/625 | P10#251/317 | P10#17/21 |
| Social networks linked | 4 | P46#213/541 | P45#122/311 | P48#6/21 |
| Ships to countries | 41 | P58#155/367 | P54#134/290 | P35#14/21 |
| Market locales | 5 | P87#47/396 | P87#39/317 | P78#5/21 |
| Trust score | 83 | P50#239/560 | P34#179/311 | P18#17/21 |
| Tools detected | 8 | P52#290/626 | P25#230/317 | P18#17/21 |
| Trackers | 3 | P48#301/625 | P72#76/317 | P73#6/21 |
| Domain age | 22.3 y | P58#267/628 | P70#93/307 | P75#6/21 |
Store events
November 2026
- Added Google Tag Managertag-manager
February 2026
- 106 products launched in 2026-02a typical month launches 9.5
Stack timeline
- Cloudflare
- Google Tag Manager
- Klaviyo
- Microsoft Clarity
- Nosto
- Shop Pay
- Shopify
- Shopify Analytics
Best sellers · merchant's own collection
Newest products
#1Spécialité de miel et de matcha
€12.902026-11-04
#2Assortiment de thés glacés à composer
€42.90
€53.702026-11-03
#3Gourde Marinière Rouge 26cl
€30.002026-11-02
#4SOLD OUTMesure à thé 2g pour 1 tasse
€4.902026-11-02
#5Infuseur pour bouteilles Qwetch 26-50cl
€7.002026-11-02
#6Théière isolante 47 cl
€30.002026-11-02
#7Spatule à matcha
€9.902026-11-02
#8Fouet à matcha
€24.902026-11-02
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 197 products read
Collections · 142
Product types
Top tags
Ad pixels on the store · 0
No ad pixel seen. A browser scan can reveal pixels loaded by tag managers.
A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 4
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Company & footprint
Rescan to collect company, DNS and footprint data.
Technologies · 8
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
- Microsoft Clarity
y7xetyy5wuevidence (1)
- Shopify web pixel (app 240074326017)
Tag managers
- Google Tag Manager
evidence (1)
- page source matches ['"]gtm\.start['"]
Email & SMS
- Klaviyo
WJ9Fzjevidence (2)
- request https://static.klaviyo.com/onsite/js/WJ9Fzj/klaviyo.js?company_id=WJ9Fzj
- Shopify web pixel (app 123074)
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
Search & personalisation
- Nosto
evidence (1)
- Shopify web pixel (app 272825)
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554aa37edd6e5bf-MRS
Third-party hosts · 7
a.klaviyo.com · cdn.shopify.com · kusmi-tea.my.join-stories.com · monorail-edge.shopifysvc.com · shop.app · static.klaviyo.com · widgets.rr.skeepers.io
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Google Tag Manager
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.







