$ trust-the.store scan www.kettleandfire.com --static
Kettle & Fire
www.kettleandfire.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 11.1 yscanned Nov 4, 2026 15:31 UTC
Trust score
93
observed signals /100
Products
99
201 variants
Median price
$8.49
34.5K reviews (yotpo)
Ad networks
1
Microsoft
Est. revenue / mo
≈ $313K
$45K – $1M · medium confidence
Traffic rank
#462.3K
Tranco, global
Ships to
1
countries
Domain age
11.1y
NameCheap, Inc.
› Shopify Web Pixels Manager also loads 8 other app pixel(s) and 2 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $313K
range $45K – $1M
Orders / month
≈ 10.4K
range 1,888 – 35.9K
Visits / month
≈ 377.6K
range 188.8K – 755.3K
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Kettle & Fire's bone broth is made with all organic ingredients and bones from 100% grass-fed cows. Try our 5-star bone broth and start improving your health.
US
History
Sales
$313K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)10.4K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)Traffic
#462,332
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)377.6K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)Catalogue
99
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=products&range=1y" alt="Products, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)201
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=variants&range=1y" alt="Variants, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)90
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=collections&range=1y" alt="Collections, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)0
MoM -100.0%Best May 2026 4Worst Nov 2026 0▼ 1 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)99
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)16%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)Pricing
$8
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=median_price&range=1y" alt="Median price, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)$0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)$711
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=price_max&range=1y" alt="Highest price, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)18%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)18%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=avg_discount&range=1y" alt="Average discount, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)Reviews & apps
34.5K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=reviews_total&range=1y" alt="Public reviews, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=reviews_month&range=1y" alt="Reviews / mo, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)4.8 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=rating&range=1y" alt="Rating, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)Marketing
1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=markets&range=1y" alt="Market locales, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)Tech & trust
93
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)11
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=trackers&range=1y" alt="Trackers, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)Company
11.1 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/kettleandfire.com#history"><img src="https://trust-the.store/api/v1/scan/kettleandfire.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, kettleandfire.com" width="480" height="240" /></a>[](https://trust-the.store/scan/kettleandfire.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $313K | P15#519/611 | P19#253/312 | P21#16/20 |
| Est. orders / mo | 10.4K | P36#389/611 | P48#162/312 | P84#4/20 |
| Traffic rank (Tranco) | #462,332 | P17#502/608 | P22#241/309 | P26#15/20 |
| Est. visits / mo | 377.6K | P17#502/608 | P22#241/309 | P26#15/20 |
| Products | 99 | P29#272/382 | P28#209/290 | P42#12/20 |
| Variants | 201 | P24#277/365 | P24#217/286 | P44#11/19 |
| Collections | 90 | P34#242/367 | P33#193/290 | P47#11/20 |
| Brands carried | 3 | P64#105/365 | P64#84/286 | P72#6/19 |
| Products added, 30 days | 3 | P28#253/365 | P29#193/286 | P33#13/19 |
| Products updated, 7 days | 99 | P28#264/365 | P27#209/286 | P39#12/19 |
| Variants sold out | 16% | P50#184/365 | P49#146/286 | P22#15/19 |
| Median price | $8 | P1#360/365 | P1#284/286 | P6#18/19 |
| Cheapest price | $0 | P5#345/365 | P5#272/286 | P0#19/19 |
| Highest price | $711 | P63#134/365 | P63#106/286 | P72#6/19 |
| Products on sale | 18% | P66#123/365 | P62#109/286 | P39#12/19 |
| Average discount | 18% | P25#186/248 | P23#156/202 | P33#11/16 |
| Public reviews | 34.5K | P61#87/222 | P59#75/181 | P78#3/10 |
| Reviews / mo | 0 | P2#207/217 | P2#168/176 | P0#9/9 |
| Rating | 4.8 ★ | P67#56/176 | P72#38/144 | P88#2/9 |
| Ad networks | 1 | P49#288/625 | P26#217/317 | P13#16/21 |
| Social networks linked | 4 | P46#213/541 | P45#122/311 | P57#8/21 |
| Ships to countries | 1 | P10#297/367 | P9#239/290 | P24#11/20 |
| Market locales | 0 | P36#109/396 | P37#85/317 | P40#5/21 |
| Trust score | 93 | P90#45/560 | P85#38/311 | P83#3/21 |
| Tools detected | 11 | P68#182/626 | P50#146/317 | P45#10/21 |
| Trackers | 3 | P48#301/625 | P72#76/317 | P88#3/21 |
| Domain age | 11.1 y | P15#532/628 | P20#246/307 | P21#16/20 |
Store events
November 2026
- Added Microsoft Advertising (UET)advertising
Stack timeline
- Bazaarvoice
- Cloudflare
- Cookiebot
- Elevar
- Klaviyo
- Microsoft Advertising (UET)
- Shop Pay
- Shopify
- Shopify Analytics
- VWO
- Yotpo
Best sellers · merchant's own collection
#1Turmeric Ginger Chicken Bone Broth - 16.9 oz
$8.492019-04-10
#2SOLD OUTButternut Squash Soup (Made With Bone Broth) - 16.9 oz
$8.492018-03-15
#3SOLD OUTLemongrass Ginger Beef Bone Broth - 16.9 oz
$7.222019-04-10
#4SOLD OUTCoconut Curry & Lime Chicken Bone Broth - 16.9 oz
$7.222019-04-10
#5100% Grass-fed Beef Bone Broth - 16.9 oz
$8.492017-02-11
#6Chicken Bone Broth - 16.9 oz
$8.492022-08-10
#7Mushroom Chicken Bone Broth - 16.9 oz
$8.492017-08-31
#8SOLD OUTBroccoli Cheddar Keto Soup - 16.9 oz
$8.992019-06-21
Newest products
#1Glossy Mug 11oz
$15.002026-10-29
#2Baseball Hat
$25.002026-10-29
#34-Pack: Beef Bone Broth - 32oz
$57.962026-10-15
#4Thai Coconut Curry Chicken Bone Broth - 16.9 oz
$8.492026-06-26
#5Lemon Thyme Chicken Bone Broth 16.9oz
$8.492026-05-25
#6100% Grass-fed Miso Ginger Beef Bone Broth 16.9oz
$8.492026-05-25
#74 Pack: Reduced Sodium Chicken Bone Broth - 32oz
$57.962026-05-22
#84 Pack: Reduced Sodium Beef Bone Broth - 32oz
$57.962026-05-21
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 99 products read
Collections · 90
Product types
Top tags
Ad pixels on the store · 1
5201021A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 4
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Company & footprint
Rescan to collect company, DNS and footprint data.
Technologies · 11
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Microsoft Advertising (UET)
5201021evidence (1)
- page source matches new UET\(
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Tag managers
- Elevar
evidence (1)
- Shopify web pixel (app 2509311)
Email & SMS
- Klaviyo
bkUzqKevidence (2)
- request https://static.klaviyo.com/onsite/js/bkUzqK/klaviyo.js?company_id=bkUzqK
- Shopify web pixel (app 123074)
Reviews
- Yotpo
evidence (1)
- request https://cdn-widgetsrepository.yotpo.com/v1/loader/yoJEzajXa-krndnqq5qIow
- Bazaarvoice
evidence (1)
- request https://apps.bazaarvoice.com/deployments/kettleandfire/main_site/production/en_U…
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
Consent
- Cookiebot
evidence (1)
- request https://consent.cookiebot.com/uc.js
A/B testing
- VWO
evidence (1)
- request https://dev.visualwebsiteoptimizer.com/
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554aa08393311a4-MRS
Third-party hosts · 20
api.config-security.com · apps.bazaarvoice.com · cdn-widgetsrepository.yotpo.com · cdn.boostyourstore.com · cdn.jsdelivr.net · cdn.shopify.com · cdnjs.cloudflare.com · conf.config-security.com · consent.cookiebot.com · dev.visualwebsiteoptimizer.com · fonts.googleapis.com · fonts.gstatic.com · monorail-edge.shopifysvc.com · s3.us-west-2.amazonaws.com · shop.app · ss.click2cart.com · static.klaviyo.com · use.typekit.net · whale.camera · www.klaviyo.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Microsoft Advertising (UET)
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.