$ trust-the.store scan goalzero.com --static
Goal Zero
goalzero.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 20.6 yscanned Nov 4, 2026 16:10 UTC
Trust score
92
observed signals /100
Products
394
413 variants
Median price
$150
Ad networks
8
Google · Microsoft · Taboola · Reddit · X · Meta
Est. revenue / mo
≈ $5M
$1M – $18M · low confidence
Traffic rank
#129.5K
Tranco, global
Ships to
5
22 market locales
Domain age
20.6y
GoDaddy.com, LLC
› Shopify Web Pixels Manager also loads 6 other app pixel(s) and 6 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $5M
range $1M – $18M
Orders / month
≈ 25.4K
range 7,938 – 79.4K
Visits / month
≈ 1.7M
range 869.6K – 3.5M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Experience the power of Goal Zero by improving your lifestyle with our portable power stations, solar generators, solar panels, power banks, and home energy storage solutions.
BE CA DE NL US
History
Sales
$5M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=revenue_est&range=all" alt="Est. revenue / mo, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)25.4K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=orders_est&range=all" alt="Est. orders / mo, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)Traffic
#129,486
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=rank&range=all" alt="Traffic rank (Tranco), goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)1.7M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=visits_est&range=all" alt="Est. visits / mo, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)Catalogue
394
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=products&range=all" alt="Products, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)413
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=variants&range=all" alt="Variants, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)161
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=collections&range=all" alt="Collections, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=vendors&range=all" alt="Brands carried, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)1
MoM -75.0%Best Jan 2026 10Worst Aug 2026 0▼ 1 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=launches&range=all" alt="Launches / mo, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=added_30d&range=all" alt="Products added, 30 days, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)394
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=updated_7d&range=all" alt="Products updated, 7 days, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)67%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=sold_out_share&range=all" alt="Variants sold out, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)Pricing
$150
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=median_price&range=all" alt="Median price, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)$1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=price_min&range=all" alt="Cheapest price, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)$13K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=price_max&range=all" alt="Highest price, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)25%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=on_sale_share&range=all" alt="Products on sale, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)32%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=avg_discount&range=all" alt="Average discount, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)Reviews & apps
1,251
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=app_ratings&range=all" alt="iOS app ratings, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)4.3 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=app_rating&range=all" alt="iOS app rating, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)Marketing
8
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=ad_networks&range=all" alt="Ad networks, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=socials&range=all" alt="Social networks linked, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=ships_to&range=all" alt="Ships to countries, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)22
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=markets&range=all" alt="Market locales, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)Tech & trust
92
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=trust_score&range=all" alt="Trust score, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=security_score&range=all" alt="Security headers, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)18
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=tech_count&range=all" alt="Tools detected, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)11
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=trackers&range=all" alt="Trackers, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)Company
20.6 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/goalzero.com#history"><img src="https://trust-the.store/api/v1/scan/goalzero.com/chart.svg?metric=domain_age&range=all" alt="Domain age, goalzero.com" width="480" height="240" /></a>[](https://trust-the.store/scan/goalzero.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $5M | P73#163/611 | P83#53/311 | P60#9/21 |
| Est. orders / mo | 25.4K | P60#245/611 | P74#82/311 | P55#10/21 |
| Traffic rank (Tranco) | #129,486 | P61#237/608 | P74#81/308 | P70#7/21 |
| Est. visits / mo | 1.7M | P61#237/608 | P74#81/308 | P70#7/21 |
| Products | 394 | P57#164/382 | P58#122/289 | P58#9/20 |
| Variants | 413 | P38#225/365 | P38#177/285 | P32#14/20 |
| Collections | 161 | P51#180/367 | P50#145/289 | P37#13/20 |
| Brands carried | 1 | P15#257/365 | P14#206/285 | P8#17/20 |
| Products added, 30 days | 5 | P36#229/365 | P37#175/285 | P29#14/20 |
| Products updated, 7 days | 394 | P60#147/365 | P61#113/285 | P68#7/20 |
| Variants sold out | 67% | P5#346/365 | P5#272/285 | P0#20/20 |
| Median price | $150 | P84#59/365 | P81#54/285 | P63#8/20 |
| Cheapest price | $1 | P8#331/365 | P8#260/285 | P11#18/20 |
| Highest price | $13K | P95#21/365 | P93#20/285 | P89#3/20 |
| Products on sale | 25% | P74#96/365 | P70#86/285 | P58#9/20 |
| Average discount | 32% | P68#79/248 | P70#62/201 | P76#5/18 |
| iOS app ratings | 1,251 | P45#66/120 | P55#31/68 | P71#3/8 |
| iOS app rating | 4.3 ★ | P14#90/104 | P17#46/55 | P50#4/7 |
| Ad networks | 8 | P99#6/625 | P97#6/316 | P88#3/21 |
| Social networks linked | 5 | P73#85/541 | P73#45/310 | P57#7/21 |
| Ships to countries | 5 | P40#220/367 | P37#182/289 | P50#10/20 |
| Market locales | 22 | P95#22/396 | P94#19/316 | P100#1/20 |
| Trust score | 92 | P76#75/560 | P67#57/310 | P70#4/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 18 | P98#8/626 | P97#7/316 | P90#2/21 |
| Trackers | 11 | P1#617/625 | P2#309/316 | P8#19/21 |
| Domain age | 20.6 y | P53#298/628 | P64#110/306 | P63#8/20 |
Store events
November 2026
- Added X (Twitter) Pixeladvertising
- Added NoFraud (fraud prevention)security
- Added Google Tag Managertag-manager
January 2026
- 10 products launched in 2026-01a typical month launches 1
Stack timeline
- Bazaarvoice
- Cloudflare
- Google & YouTube (GA4 / Ads)
- Google Ads
- Google Marketing Platform
- Google Tag Manager
- Hotjar
- Klaviyo
- Meta Pixel
- Microsoft Advertising (UET)
- NoFraud (fraud prevention)
- Reddit Pixel
- Redo (returns)
- Shop Pay
- Shopify
- Shopify Analytics
- Taboola
- X (Twitter) Pixel
Best sellers · merchant's own collection
#1SOLD OUTNew Sherpa 100AC + Nomad 20 Complete Kit
$4852022-09-19
#2SOLD OUTYeti 200X + Nomad 50 + Lights
$6352021-03-17
#3SOLD OUTYeti 500X + Nomad 100 Solar Generator
$8602021-03-16
#4SOLD OUTYeti 1000 Core + Boulder 100 BC Solar Generator
$1,2002023-03-08
#5SOLD OUTYeti 1000 Core + Boulder 200 BC Solar Generator
$1,4002023-03-14
#6SOLD OUTYeti 1000 Core + Ranger 300 BC Solar Generator
$1,6002023-03-14
#7SOLD OUTYeti 1500X + (4) Boulder 100 BC Solar Generator
$2,378
$3,1702022-02-04
#8SOLD OUTYeti 3000X + (3) Nomad 200 Solar Generator
$5,1852021-03-16
Newest products
#1Yeti 1500 & Nomad 200+ Solar Generator
$1,900
$2,1002026-11-02
#2Yeti 500 & Nomad 50+ Solar Generator
$675
$7502026-10-27
#3Skylight (OPEN BOX)
$260
$4002026-10-27
#4Yeti 700 & Nomad 100+ Solar Generator
$990
$1,1002026-10-26
#5Nomad 100+
$4002026-10-26
#6Nomad 50+
$2502026-09-22
#7SOLD OUTYeti 1000 Core (OPEN BOX)
$585
$9002026-07-22
#8SOLD OUTYeti 200X (OPEN BOX)
$143
$2202026-07-22
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 394 products read
Collections · 161
Product types
Top tags
Ad pixels on the store · 8
AW-1045964424t2_armdcG-B56RK7K58BAW-1045964424GT-MRMSPMFSGT-KVHJ9W8Ko4l7a404323743053607A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 5
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 18
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Google Ads
AW-1045964424evidence (4)
- request https://www.googleadservices.com/
- request https://googleads.g.doubleclick.net/
- request https://www.googletagmanager.com/gtag/js?id=AW-1045964424
- page source matches gtag\(\s*['"]config['"]\s*,\s*['"]AW-\d{6,12}
- Microsoft Advertising (UET)
evidence (1)
- request https://bat.bing.com/
- Taboola
evidence (1)
- request https://cdn.taboola.com/
- Google Marketing Platform
evidence (1)
- request https://stats.g.doubleclick.net/
- Reddit Pixel
t2_armdcevidence (1)
- Shopify web pixel (app 304258285569)
- Google & YouTube (GA4 / Ads)
G-B56RK7K58BAW-1045964424GT-MRMSPMFSGT-KVHJ9W8Kevidence (1)
- Shopify web pixel (app 1780363)
- X (Twitter) Pixel
o4l7aevidence (1)
- Shopify web pixel (app 6455335)
- Meta Pixel
404323743053607evidence (1)
- Shopify web pixel (app 2329312)
Analytics
- Hotjar
evidence (1)
- request https://static.hotjar.com/
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Tag managers
- Google Tag Manager
GTM-5R5GBL3evidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Email & SMS
- Klaviyo
Y39eGKevidence (3)
- request https://static.klaviyo.com/
- request https://static.klaviyo.com/onsite/js/Y39eGK/klaviyo.js?company_id=Y39eGK
- Shopify web pixel (app 123074)
Reviews
- Bazaarvoice
evidence (1)
- request https://apps.bazaarvoice.com/deployments/goal-zero/development/production/en_US/…
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
Subscriptions & returns
- Redo (returns)
evidence (1)
- Shopify web pixel (app 3426665)
Security & fraud
- NoFraud (fraud prevention)
evidence (1)
- Shopify web pixel (app 1380557)
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554e2ba3dcda39c-MRS
Third-party hosts · 54
10206642.fls.doubleclick.net · a.klaviyo.com · ads.nextdoor.com · api.config-security.com · app.consentmo.com · apps.bazaarvoice.com · bat.bing.com · cdn.consentmo.com · cdn.shopify.com · cdn.taboola.com · cds.taboola.com · collector-9146.us.tvsquared.com · conf.config-security.com · connect.facebook.net · d38xvr37kwwhcm.cloudfront.net · dx.mountain.com · edge.curalate.com · flask.nextdoor.com · fonts.googleapis.com · googleads.g.doubleclick.net · in.hotjar.com · ip-check-perf.radar.cloudflare.com · jelly.mdhv.io · loadus.exelator.com · media.synctrack.io · monorail-edge.shopifysvc.com · pips.taboola.com · public-prod-dspcookiematching.dmxleo.com · s.amazon-adsystem.com · s.pinimg.com · script.hotjar.com · shop.app · static-forms.klaviyo.com · static-tracking.klaviyo.com · static.hotjar.com · static.klaviyo.com · stats.g.doubleclick.net · storage.consentmo.com · tags.crwdcntrl.net · trkn.us · us-central1-adaptive-growth.cloudfunctions.net · usersync.samplicio.us · vars.hotjar.com · whale.camera · widget.shopassistant-ai.com · workers.consentmo.com · www.facebook.com · www.google-analytics.com · www.google.com · www.google.com.pk · www.googleadservices.com · www.googletagmanager.com · www.imdb.com · www.rtb123.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Google Tag Manager+ NoFraud (fraud prevention)+ X (Twitter) Pixel
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.