$ trust-the.store scan frida.com --static

Frida | The fuss stops here.

frida.com

◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200scanned Nov 4, 2026 15:31 UTC

Trust score

observed signals /100

Products

184

241 variants

Median price

$14.99

Ad networks

Google · Meta

Est. revenue / mo

≈ $429K

$108K – $2M · low confidence

Traffic rank

#356.3K

Tranco, global

Ships to

countries

Domain age

—

› Shopify Web Pixels Manager also loads 1 other app pixel(s) and 2 custom pixel(s) we can't attribute to a vendor.

Estimated business size

ESTIMATED

Revenue / month

≈ $429K

range $108K – $2M

Orders / month

≈ 8,259

range 2,581 – 25.8K

Visits / month

≈ 516.2K

range 258.1K – 1M

Tranco popularity rank#356,333 ▲ 35.2K

Average order value≈ $52.00 ($42.00 – $66.00)

Method · confidencetraffic · low

Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.

Transparency signals

4/5 present

Domain ageRegistration date not available (RDAP).

HTTPSHTTPS with HSTS.

Policies linkedFound: refund, privacy, terms, shipping.

Contact optionscontact/help page

Known payment providersNone detected on the home page (often only at checkout).

Third-party reviewsBazaarvoice

Cookie consent managerOneTrust

Ad trackers2: Google & YouTube (GA4 / Ads), Meta Pixel

Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.

Returns & shipping policies

No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.

Sales signals

Shopify hides order counts. We snapshot public stock on every scan; rescan later and the variants that sold out in between appear here as a hard minimum of units sold.

Shopify store identity

public endpoints

Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.

Store nameFrida | The fuss stops here.

Store ID16232579120

myshopify domainfridababy.myshopify.com

Registered locationMiami, Florida, US

CurrencyUSD

ThemeClean Slate 1.2.0

Theme copyRelease 1.2.0

Cards (Shop Pay)—

Shop Pay installmentsno

AI-agent checkout (UCP)enabled

Market locales—

Ships to1 countries

History

Sales

Est. revenue / moest.first point

$429K

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=revenue_est&amp;range=1y" alt="Est. revenue / mo, frida.com" width="480" height="240" /></a>

Markdown

[![Est. revenue / mo, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=revenue_est&range=1y)](https://trust-the.store/scan/frida.com#history)

Est. orders / moest.first point

8,259

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=orders_est&amp;range=1y" alt="Est. orders / mo, frida.com" width="480" height="240" /></a>

Markdown

[![Est. orders / mo, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=orders_est&range=1y)](https://trust-the.store/scan/frida.com#history)

Traffic

Traffic rank (Tranco)first point

#356,333

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=rank&amp;range=1y" alt="Traffic rank (Tranco), frida.com" width="480" height="240" /></a>

Markdown

[![Traffic rank (Tranco), frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=rank&range=1y)](https://trust-the.store/scan/frida.com#history)

Est. visits / moest.first point

516.2K

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=visits_est&amp;range=1y" alt="Est. visits / mo, frida.com" width="480" height="240" /></a>

Markdown

[![Est. visits / mo, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=visits_est&range=1y)](https://trust-the.store/scan/frida.com#history)

Catalogue

Productsfirst point

184

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=products&amp;range=1y" alt="Products, frida.com" width="480" height="240" /></a>

Markdown

[![Products, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=products&range=1y)](https://trust-the.store/scan/frida.com#history)

Variantsfirst point

241

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=variants&amp;range=1y" alt="Variants, frida.com" width="480" height="240" /></a>

Markdown

[![Variants, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=variants&range=1y)](https://trust-the.store/scan/frida.com#history)

Collectionsfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=collections&amp;range=1y" alt="Collections, frida.com" width="480" height="240" /></a>

Markdown

[![Collections, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=collections&range=1y)](https://trust-the.store/scan/frida.com#history)

Brands carriedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=vendors&amp;range=1y" alt="Brands carried, frida.com" width="480" height="240" /></a>

Markdown

[![Brands carried, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=vendors&range=1y)](https://trust-the.store/scan/frida.com#history)

Launches / moest.49 total

MoM -100.0%Best Sep 2026 22Worst Nov 2026 0▼ 2 mo falling

12 points · Dec 1, 2025 → Nov 1, 2026 · catalog

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=launches&amp;range=1y" alt="Launches / mo, frida.com" width="480" height="240" /></a>

Markdown

[![Launches / mo, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=launches&range=1y)](https://trust-the.store/scan/frida.com#history)

Products added, 30 daysfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=added_30d&amp;range=1y" alt="Products added, 30 days, frida.com" width="480" height="240" /></a>

Markdown

[![Products added, 30 days, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=added_30d&range=1y)](https://trust-the.store/scan/frida.com#history)

Products updated, 7 daysfirst point

184

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=updated_7d&amp;range=1y" alt="Products updated, 7 days, frida.com" width="480" height="240" /></a>

Markdown

[![Products updated, 7 days, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=updated_7d&range=1y)](https://trust-the.store/scan/frida.com#history)

Variants sold outfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=sold_out_share&amp;range=1y" alt="Variants sold out, frida.com" width="480" height="240" /></a>

Markdown

[![Variants sold out, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=sold_out_share&range=1y)](https://trust-the.store/scan/frida.com#history)

Pricing

Median pricefirst point

$15

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=median_price&amp;range=1y" alt="Median price, frida.com" width="480" height="240" /></a>

Markdown

[![Median price, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=median_price&range=1y)](https://trust-the.store/scan/frida.com#history)

Cheapest pricefirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=price_min&amp;range=1y" alt="Cheapest price, frida.com" width="480" height="240" /></a>

Markdown

[![Cheapest price, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=price_min&range=1y)](https://trust-the.store/scan/frida.com#history)

Highest pricefirst point

$200

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=price_max&amp;range=1y" alt="Highest price, frida.com" width="480" height="240" /></a>

Markdown

[![Highest price, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=price_max&range=1y)](https://trust-the.store/scan/frida.com#history)

Products on salefirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=on_sale_share&amp;range=1y" alt="Products on sale, frida.com" width="480" height="240" /></a>

Markdown

[![Products on sale, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=on_sale_share&range=1y)](https://trust-the.store/scan/frida.com#history)

Marketing

Ad networksfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=ad_networks&amp;range=1y" alt="Ad networks, frida.com" width="480" height="240" /></a>

Markdown

[![Ad networks, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=ad_networks&range=1y)](https://trust-the.store/scan/frida.com#history)

Social networks linkedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=socials&amp;range=1y" alt="Social networks linked, frida.com" width="480" height="240" /></a>

Markdown

[![Social networks linked, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=socials&range=1y)](https://trust-the.store/scan/frida.com#history)

Ships to countriesfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=ships_to&amp;range=1y" alt="Ships to countries, frida.com" width="480" height="240" /></a>

Markdown

[![Ships to countries, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=ships_to&range=1y)](https://trust-the.store/scan/frida.com#history)

Market localesfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=markets&amp;range=1y" alt="Market locales, frida.com" width="480" height="240" /></a>

Markdown

[![Market locales, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=markets&range=1y)](https://trust-the.store/scan/frida.com#history)

Tech & trust

Trust scorefirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=trust_score&amp;range=1y" alt="Trust score, frida.com" width="480" height="240" /></a>

Markdown

[![Trust score, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=trust_score&range=1y)](https://trust-the.store/scan/frida.com#history)

Tools detectedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=tech_count&amp;range=1y" alt="Tools detected, frida.com" width="480" height="240" /></a>

Markdown

[![Tools detected, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=tech_count&range=1y)](https://trust-the.store/scan/frida.com#history)

Trackersfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=trackers&amp;range=1y" alt="Trackers, frida.com" width="480" height="240" /></a>

Markdown

[![Trackers, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=trackers&range=1y)](https://trust-the.store/scan/frida.com#history)

Company

Domain agefirst point

29.1 y

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/frida.com#history"><img src="https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=domain_age&amp;range=1y" alt="Domain age, frida.com" width="480" height="240" /></a>

Markdown

[![Domain age, frida.com](https://trust-the.store/api/v1/scan/frida.com/chart.svg?metric=domain_age&range=1y)](https://trust-the.store/scan/frida.com#history)

Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.

Peer benchmarks

percentile · position

Metric	Value	All stores	Shopify	Lookalikes
Est. revenue / mo	$429K	P21#483/611	P26#231/312	P42#12/20
Est. orders / mo	8,259	P31#421/611	P43#179/312	P58#9/20
Traffic rank (Tranco)	#356,333	P24#465/608	P30#216/309	P61#8/19
Est. visits / mo	516.2K	P24#465/608	P30#216/309	P61#8/19
Products	184	P43#219/382	P44#163/290	P58#9/20
Variants	241	P27#267/365	P27#209/286	P44#11/19
Collections	51	P20#294/367	P19#236/290	P37#13/20
Brands carried	1	P15#257/365	P14#206/286	P14#14/19
Products added, 30 days	3	P28#253/365	P29#193/286	P42#11/19
Products updated, 7 days	184	P42#211/365	P43#164/286	P56#9/19
Variants sold out	8%	P72#103/365	P72#82/286	P50#10/19
Median price	$15	P4#350/365	P4#276/286	P28#14/19
Cheapest price	$4	P37#229/365	P35#187/286	P39#12/19
Highest price	$200	P22#283/365	P22#221/286	P61#8/19
Products on sale	0%	P16#249/365	P15#202/286	P17#13/19
Ad networks	2	P59#232/625	P38#179/317	P25#13/21
Social networks linked	4	P46#213/541	P45#122/311	P57#6/21
Ships to countries	1	P10#297/367	P9#239/290	P32#8/20
Market locales	0	P36#109/396	P37#85/317	P45#3/21
Trust score	90	P63#192/560	P49#153/311	P50#10/21
Tools detected	7	P47#318/626	P20#249/317	P15#18/21
Trackers	3	P48#301/625	P72#76/317	P85#3/21
Domain age	29.1 y	P84#103/628	P92#26/307	P100#1/20

Store events

Atom feed

September 2026

22 products launched in 2026-09a typical month launches 2Sep 1, 2026

Stack timeline

7 live · 0 removed · 3 scans

Nov 4, 2026Nov 4, 2026

Bazaarvoice
Cloudflare
Google & YouTube (GA4 / Ads)
Meta Pixel
OneTrust
Shopify
Shopify Analytics

Ad pixels on the store · 2

observed

Google & YouTube (GA4 / Ads)AW-996886302GT-5TWGXT9

Meta Pixel1812522198978257

A pixel means the shop measures conversions for that network; it usually advertises there.

Social accounts · 4

Instagram@fridababy Facebook@officialfridababy Pinterest@fridababy X@fridababy

Ad libraries

official transparency tools

Meta Ad Library (Facebook, Instagram)Google Ads Transparency (Search, YouTube, Shopping)TikTok Ad Library (EU)LinkedIn Ad Library Pinterest Ads Repository (EU)

Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.

Technologies · 7

Platform

Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b

Ad pixels

Google & YouTube (GA4 / Ads)AW-996886302GT-5TWGXT9
evidence (1)
- Shopify web pixel (app 1780363)
Meta Pixel1812522198978257
evidence (1)
- Shopify web pixel (app 2329312)

Analytics

Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/

Reviews

Bazaarvoice
evidence (1)
- request https://apps.bazaarvoice.com/deployments/fridababy/main_site/production/en_US/bv…

Consent

OneTrust
evidence (1)
- request https://cdn.cookielaw.org/consent/4d00c250-0373-45c9-af7d-49144adb4cb1/OtAutoBlo…

CDN & bot protection

Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554ab02ddcce1b0-MRS

Third-party hosts · 8

apps.bazaarvoice.com · cdn.cookielaw.org · cdn.nfcube.com · cdn.shopify.com · connect.facebook.net · monorail-edge.shopifysvc.com · www.googletagmanager.com · www.workable.com

Page speed & weight

home page, static fetch

Not measured: the home page was not served to our scanner, or the scan predates this check.

Cookies · 5

names only, values never stored

Name	Vendor	Purpose	Flags	Set by
_shopify_marketing	Shopify	advertising	Secure · HttpOnly · SameSite=Lax	server
_shopify_analytics	Shopify	analytics	Secure · HttpOnly · SameSite=Lax	server
_shopify_essential	Shopify	essential	Secure · HttpOnly · SameSite=Lax	server
cart_currency	Shopify	essential	SameSite=Lax	server
localization	Shopify	essential	SameSite=Lax	server

Trends

3 scans since Nov 4, 2026

Est. revenue / mo$429K → $429Kflat

Traffic rank#356,333 → #356,333flat

Products184 → 184flat

Median price$15 → $15flat

Trust score92 → 90 -2.2%

No app, pixel or tool changes between scans.

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