$ trust-the.store scan www.finnandemma.com --static

Finn + Emma

www.finnandemma.com

◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 16.3 yscanned Nov 4, 2026 15:31 UTC

Trust score

observed signals /100

Products

Median price

—

Ad networks

Awin · ShareASale · TikTok · Google · Meta · Pinterest

Est. revenue / mo

≈ $139K

$23K – $812K · low confidence

Traffic rank

#1.2M

Tranco, global

Ships to

countries

Domain age

16.3y

GoDaddy.com, LLC

› Shopify Web Pixels Manager also loads 3 other app pixel(s) we can't attribute to a vendor.

Estimated business size

ESTIMATED

Revenue / month

≈ $139K

range $23K – $812K

Orders / month

≈ 1,856

range 580 – 5,799

Visits / month

≈ 116K

range 58K – 232K

Tranco popularity rank#1,236,443 ▲ 133.2K

Average order value (benchmark: no public prices)≈ $75.00 ($40.00 – $140)

Method · confidencetraffic · low

Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.

Transparency signals

4/6 present

Domain ageRegistered 2010-07-31 (16.3 years).

HTTPSHTTPS with HSTS.

Policies linkedNo refund, privacy, terms or shipping page linked from the home page.

Contact optionsNone found on the home page.

Known payment providersShop Pay

Third-party reviewsLoox

Cookie consent managerNo consent manager detected.

Ad trackers6: Awin / ShareASale (affiliate), ShareASale (affiliate), TikTok Pixel, Google & YouTube (GA4 / Ads), Meta Pixel, Pinterest Tag

Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.

Returns & shipping policies

No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.

Sales signals

Shopify hides order counts. We snapshot public stock on every scan; rescan later and the variants that sold out in between appear here as a hard minimum of units sold.

Shopify store identity

public endpoints

Finn + Emma brings you the best 100% organic clothes and toys for baby. Trusted by more than 1,000,000 moms for a happy healthy life.

Store nameFinn + Emma

Store ID8971240

myshopify domainfinn-and-emma.myshopify.com

Registered locationMedford, New Jersey, US

CurrencyUSD

ThemeDawn 15.3.0

Theme copyCopy of Redesign

Cards (Shop Pay)visa, master, american express, discover, diners club

Shop Pay installmentsyes

AI-agent checkout (UCP)—

Market locales—

Ships to95 countries

* AD AI AR AT AU AW BA BB BE BG BM BR BS CA CH CL CN CO CR CZ DE DK DO EC ES FI FJ FR GB GD GI GL GR GT GY HK HN HR HU …

History

Sales

Est. revenue / moest.first point

$139K

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=revenue_est&amp;range=1y" alt="Est. revenue / mo, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Est. revenue / mo, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=revenue_est&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Est. orders / moest.first point

1,856

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=orders_est&amp;range=1y" alt="Est. orders / mo, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Est. orders / mo, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=orders_est&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Traffic

Traffic rank (Tranco)first point

#1,236,443

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=rank&amp;range=1y" alt="Traffic rank (Tranco), finnandemma.com" width="480" height="240" /></a>

Markdown

[![Traffic rank (Tranco), finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=rank&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Est. visits / moest.first point

116K

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=visits_est&amp;range=1y" alt="Est. visits / mo, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Est. visits / mo, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=visits_est&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Catalogue

Productsfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=products&amp;range=1y" alt="Products, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Products, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=products&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Collectionsfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=collections&amp;range=1y" alt="Collections, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Collections, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=collections&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Marketing

Ad networksfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=ad_networks&amp;range=1y" alt="Ad networks, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Ad networks, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=ad_networks&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Social networks linkedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=socials&amp;range=1y" alt="Social networks linked, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Social networks linked, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=socials&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Ships to countriesfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=ships_to&amp;range=1y" alt="Ships to countries, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Ships to countries, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=ships_to&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Market localesfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=markets&amp;range=1y" alt="Market locales, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Market locales, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=markets&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Tech & trust

Trust scorefirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=trust_score&amp;range=1y" alt="Trust score, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Trust score, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=trust_score&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Tools detectedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=tech_count&amp;range=1y" alt="Tools detected, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Tools detected, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=tech_count&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Trackersfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=trackers&amp;range=1y" alt="Trackers, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Trackers, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=trackers&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Company

Domain agefirst point

16.3 y

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/finnandemma.com#history"><img src="https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=domain_age&amp;range=1y" alt="Domain age, finnandemma.com" width="480" height="240" /></a>

Markdown

[![Domain age, finnandemma.com](https://trust-the.store/api/v1/scan/finnandemma.com/chart.svg?metric=domain_age&range=1y)](https://trust-the.store/scan/finnandemma.com#history)

Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.

Peer benchmarks

percentile · position

Metric	Value	All stores	Shopify	Lookalikes
Est. revenue / mo	$139K	P7#570/611	P9#284/312	P21#16/20
Est. orders / mo	1,856	P9#558/611	P13#271/312	P47#11/20
Traffic rank (Tranco)	#1,236,443	P6#573/608	P8#283/309	P47#11/20
Est. visits / mo	116K	P6#573/608	P8#283/309	P47#11/20
Products	0	P1#377/382	P1#287/290	P3#20/21
Collections	0	P0#366/367	P0#289/290	P3#20/21
Ad networks	6	P93#28/625	P89#25/317	P85#2/21
Social networks linked	4	P46#213/541	P45#122/311	P60#6/21
Ships to countries	95	P69#115/367	P65#101/290	P75#6/21
Market locales	0	P36#109/396	P37#85/317	P30#9/21
Trust score	67	P18#446/560	P4#291/311	P5#20/21
Tools detected	13	P80#106/626	P68#85/317	P83#4/21
Trackers	7	P17#494/625	P27#210/317	P28#14/21
Domain age	16.3 y	P41#371/628	P52#148/307	P50#11/21

Store events

Atom feed

November 2026

Added ShareASale (affiliate)advertisingNov 4, 2026
Added Awin / ShareASale (affiliate)advertisingNov 4, 2026

Stack timeline

13 live · 0 removed · 3 scans

Nov 4, 2026Nov 4, 2026

Awin / ShareASale (affiliate)
Cloudflare
Google & YouTube (GA4 / Ads)
Klaviyo
Loox
Meta Pixel
Pinterest Tag
Redo (returns)
ShareASale (affiliate)
Shop Pay
Shopify
Shopify Analytics
TikTok Pixel

Ad pixels on the store · 6

observed

Awin / ShareASale (affiliate)122090

ShareASale (affiliate)70900

TikTok PixelCVQ1PA3C77U3BLQR62V0

Google & YouTube (GA4 / Ads)G-CX1L8MPE7KAW-622296765GT-NNXPMQJ

Meta Pixel1695882914067035

Pinterest Tag2615349390250

A pixel means the shop measures conversions for that network; it usually advertises there.

Social accounts · 4

Instagram@finnandemma Facebook@finnandemma Pinterest@finnandemma X@finnandemma

Ad libraries

official transparency tools

Meta Ad Library (Facebook, Instagram)Google Ads Transparency (Search, YouTube, Shopping)TikTok Ad Library (EU)LinkedIn Ad Library Pinterest Ads Repository (EU)

Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.

Technologies · 13

Platform

Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b

Ad pixels

Awin / ShareASale (affiliate)122090
evidence (1)
- Shopify web pixel (app 2887701)
ShareASale (affiliate)70900
evidence (1)
- Shopify web pixel (app 4929191)
TikTok PixelCVQ1PA3C77U3BLQR62V0
evidence (1)
- Shopify web pixel (app 4383523)
Google & YouTube (GA4 / Ads)G-CX1L8MPE7KAW-622296765GT-NNXPMQJ
evidence (1)
- Shopify web pixel (app 1780363)
Meta Pixel1695882914067035
evidence (1)
- Shopify web pixel (app 2329312)
Pinterest Tag2615349390250
evidence (1)
- Shopify web pixel (app 3009811)

Analytics

Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/

Email & SMS

KlaviyoNvws2L
evidence (1)
- request https://static.klaviyo.com/onsite/js/Nvws2L/klaviyo.js?company_id=Nvws2L

Reviews

Loox
evidence (1)
- request https://loox.io/widget/Vy69v4FXM/loox.1481656444838.js?shop=finn-and-emma.myshop…

Payments

Shop Pay
evidence (2)
- request https://shop.app/
- page source matches shop-pay|shopify-payment-button

Subscriptions & returns

Redo (returns)
evidence (1)
- Shopify web pixel (app 3426665)

CDN & bot protection

Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554aabb4b9fe173-MRS

Third-party hosts · 8

cdn.shopify.com · fonts.shopifycdn.com · loox.io · monorail-edge.shopifysvc.com · poll-cdn.com · shop.app · shopify-extension.getredo.com · static.klaviyo.com

Page speed & weight

home page, static fetch

Not measured: the home page was not served to our scanner, or the scan predates this check.

Cookies · 5

names only, values never stored

Name	Vendor	Purpose	Flags	Set by
_shopify_marketing	Shopify	advertising	Secure · HttpOnly · SameSite=None	server
_shopify_analytics	Shopify	analytics	Secure · HttpOnly · SameSite=None	server
_shopify_essential	Shopify	essential	Secure · HttpOnly · SameSite=None	server
cart_currency	Shopify	essential	Secure · SameSite=None	server
localization	Shopify	essential	Secure · SameSite=None	server

Trends

3 scans since Nov 4, 2026

Est. revenue / mo$139K → $139Kflat

Traffic rank#1,236,443 → #1,236,443flat

Products0 → 0flat

Trust score60 → 67 +11.7%

Nov 4, 2026+ Awin / ShareASale (affiliate)+ ShareASale (affiliate)

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Compare with top 3

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Finn + Emma

Estimated business size

Transparency signals

Returns & shipping policies

Sales signals

Shopify store identity

History

Sales

Traffic

Catalogue

Marketing

Tech & trust

Company

Peer benchmarks

Store events

November 2026

Stack timeline

Newest products

Collections · 0

Ad pixels on the store · 6

Social accounts · 4

Ad libraries

Company & footprint

Technologies · 13

Platform

Ad pixels

Analytics

Email & SMS

Reviews

Payments

Subscriptions & returns

CDN & bot protection

Third-party hosts · 8

Page speed & weight

Cookies · 5

Trends

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