$ trust-the.store scan www.emma-sleep.com --static
Emma®
www.emma-sleep.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 10.8 yscanned Nov 4, 2026 16:08 UTC
Trust score
100
observed signals /100
Products
3
13 variants
Median price
$111
Ad networks
1
Est. revenue / mo
≈ $2M
$454K – $7M · low confidence
Traffic rank
#235.6K
Tranco, global
Ships to
0
countries
Domain age
10.8y
Gandi SAS
› Shopify Web Pixels Manager also loads 1 other app pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $2M
range $454K – $7M
Orders / month
≈ 13.6K
range 4,241 – 42.4K
Visits / month
≈ 848.2K
range 424.1K – 1.7M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Enjoy your best sleep ever with Emma's award-winning, ergonomically designed mattress and bed essentials. Free delivery & returns. Shop now!
History
Sales
$2M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=revenue_est&range=90d" alt="Est. revenue / mo, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)13.6K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=orders_est&range=90d" alt="Est. orders / mo, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)Traffic
#235,559
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=rank&range=90d" alt="Traffic rank (Tranco), emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)848.2K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=visits_est&range=90d" alt="Est. visits / mo, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)Catalogue
3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=products&range=90d" alt="Products, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)13
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=variants&range=90d" alt="Variants, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)12
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=collections&range=90d" alt="Collections, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=vendors&range=90d" alt="Brands carried, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)0
3 points · Sep 1, 2026 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=launches&range=90d" alt="Launches / mo, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=added_30d&range=90d" alt="Products added, 30 days, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=updated_7d&range=90d" alt="Products updated, 7 days, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)85%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=sold_out_share&range=90d" alt="Variants sold out, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)Pricing
$111
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=median_price&range=90d" alt="Median price, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)$95
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=price_min&range=90d" alt="Cheapest price, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)$160
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=price_max&range=90d" alt="Highest price, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)33%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=on_sale_share&range=90d" alt="Products on sale, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)20%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=avg_discount&range=90d" alt="Average discount, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)Reviews & apps
1,424
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=app_ratings&range=90d" alt="iOS app ratings, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)4.7 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=app_rating&range=90d" alt="iOS app rating, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)Marketing
1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=ad_networks&range=90d" alt="Ad networks, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=socials&range=90d" alt="Social networks linked, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=ships_to&range=90d" alt="Ships to countries, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=markets&range=90d" alt="Market locales, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)Tech & trust
100
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=trust_score&range=90d" alt="Trust score, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=security_score&range=90d" alt="Security headers, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)8
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=tech_count&range=90d" alt="Tools detected, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=trackers&range=90d" alt="Trackers, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)Company
10.8 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/emma-sleep.com#history"><img src="https://trust-the.store/api/v1/scan/emma-sleep.com/chart.svg?metric=domain_age&range=90d" alt="Domain age, emma-sleep.com" width="480" height="240" /></a>[](https://trust-the.store/scan/emma-sleep.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $2M | P54#281/611 | P64#112/311 | P55#10/21 |
| Est. orders / mo | 13.6K | P43#346/611 | P57#135/311 | P45#12/21 |
| Traffic rank (Tranco) | #235,559 | P40#365/608 | P51#151/308 | P40#13/21 |
| Est. visits / mo | 848.2K | P40#365/608 | P51#151/308 | P40#13/21 |
| Products | 3 | P3#372/382 | P1#285/289 | P0#21/21 |
| Variants | 13 | P0#363/365 | P0#285/285 | P0#21/21 |
| Collections | 12 | P3#354/367 | P3#279/289 | P0#21/21 |
| Brands carried | 2 | P43#158/365 | P43#123/285 | P38#10/21 |
| Products added, 30 days | 0 | P7#311/365 | P7#244/285 | P0#21/21 |
| Products updated, 7 days | 3 | P1#361/365 | P0#284/285 | P0#21/21 |
| Variants sold out | 85% | P3#354/365 | P2#278/285 | P0#21/21 |
| Median price | $111 | P73#98/365 | P69#89/285 | P45#12/21 |
| Cheapest price | $95 | P99#4/365 | P99#4/285 | P100#1/21 |
| Highest price | $160 | P18#299/365 | P18#233/285 | P0#21/21 |
| Products on sale | 33% | P83#64/365 | P80#56/285 | P65#8/21 |
| Average discount | 20% | P33#167/248 | P30#141/201 | P47#9/16 |
| iOS app ratings | 1,424 | P47#64/120 | P58#29/68 | P67#3/7 |
| iOS app rating | 4.7 ★ | P33#70/104 | P29#39/55 | P67#3/7 |
| Ad networks | 1 | P49#288/625 | P26#217/316 | P28#14/21 |
| Social networks linked | 3 | P25#369/541 | P21#221/310 | P13#17/21 |
| Ships to countries | 0 | P0#367/367 | P0#289/289 | P0#21/21 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P43#4/21 |
| Trust score | 100 | P96#1/560 | P94#1/310 | P95#1/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 8 | P52#290/626 | P24#230/316 | P15#17/21 |
| Trackers | 3 | P48#301/625 | P73#76/316 | P75#5/21 |
| Domain age | 10.8 y | P14#540/628 | P18#252/306 | P20#17/21 |
Store events
November 2026
- Added Google Tag Managertag-manager
Stack timeline
- Cloudflare
- Google & YouTube (GA4 / Ads)
- Google Tag Manager
- Klarna
- Shop Pay
- Shopify
- Shopify Analytics
- Yotpo
Newest products
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 3 products read
Collections · 12
Product types
Top tags
Ad pixels on the store · 1
G-JPVLVLHYEJAW-783565788GT-KTPL2P3G-92H58JZ4NVA pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 3
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 8
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Google & YouTube (GA4 / Ads)
G-JPVLVLHYEJAW-783565788GT-KTPL2P3G-92H58JZ4NVevidence (1)
- Shopify web pixel (app 1780363)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Tag managers
- Google Tag Manager
GTM-5RJR9WCevidence (1)
- page source matches ['"]gtm\.start['"]
Reviews
- Yotpo
evidence (2)
- request https://cdn-widgetsrepository.yotpo.com/v1/loader/hkKfI5hCtFBa1R1pOQSilnSXskIQjw…
- Shopify web pixel (app 70132)
Payments
- Shop Pay
evidence (2)
- request https://shop.app/
- page source matches shop-pay|shopify-payment-button
- Klarna
evidence (1)
- page source matches klarna-placement
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554e138bd93989e-MRS
Third-party hosts · 38
cdn-widgetsrepository.yotpo.com · cdn.shopify.com · monorail-edge.shopifysvc.com · shop.app · unpkg.com · www.colchaoemma.pt · www.colchoesemma.com.br · www.emma-colchon.cl · www.emma-colchon.co · www.emma-colchon.com.mx · www.emma-colchon.es · www.emma-matelas.be · www.emma-matelas.ch · www.emma-materac.pl · www.emma-materasso.ch · www.emma-materasso.it · www.emma-matras.be · www.emma-matras.nl · www.emma-matratze.at · www.emma-matratze.ch · www.emma-matratze.de · www.emma-mattress.co.kr · www.emma-mattress.hk · www.emma-mattress.in · www.emma-sleep.ca · www.emma-sleep.co.id · www.emma-sleep.co.nz · www.emma-sleep.co.uk · www.emma-sleep.com.au · www.emma-sleep.com.my · www.emma-sleep.com.ph · www.emma-sleep.com.sg · www.emma-sleep.com.tw · www.emma-sleep.ie · www.emma-sleep.vn · www.emma.dk · www.emma.fr · www.emma.se
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Google Tag Manager
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.