$ trust-the.store scan www.crownaffair.com --static
Crown Affair
www.crownaffair.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 19.6 yscanned Nov 4, 2026 22:08 UTC
Trust score
83
observed signals /100
Products
72
116 variants
Median price
$58.00
8,028 reviews (okendo)
Ad networks
6
Pinterest · Reddit · TikTok · Google · Awin · Meta
Est. revenue / mo
≈ $499K
$117K – $2M · high confidence
Traffic rank
#379.7K
Tranco, global
Ships to
2
countries
Domain age
19.6y
GoDaddy.com, LLC
› Shopify Web Pixels Manager also loads 13 other app pixel(s) and 10 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $499K
range $117K – $2M
Orders / month
≈ 7,123
range 2,089 – 23.9K
Visits / month
≈ 478.3K
range 239.1K – 956.5K
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
Read from the store's public policy pages as written; what the store actually does may differ.
Sales signals
Shopify hides order counts. We snapshot public stock on every scan; rescan later and the variants that sold out in between appear here as a hard minimum of units sold.
Shopify store identity
Luxury haircare and tools that turn everyday routines into meaningful rituals, helping support healthier hair with ease and intention.
CA US
History
Sales
$499K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)7,123
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)Traffic
#379,717
MoM -23.5%
38 points · Sep 28, 2026 → Nov 4, 2026 · tranco, scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)478.3K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)Catalogue
72
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=products&range=1y" alt="Products, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)116
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=variants&range=1y" alt="Variants, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)98
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=collections&range=1y" alt="Collections, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)0
MoM -100.0%Best Mar 2026 6Worst Nov 2026 0▼ 1 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)73
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)10%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)Pricing
$58
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=median_price&range=1y" alt="Median price, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)$10
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)$295
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=price_max&range=1y" alt="Highest price, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)7%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)24%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=avg_discount&range=1y" alt="Average discount, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)Reviews & apps
8,028
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=reviews_total&range=1y" alt="Public reviews, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)226
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=reviews_month&range=1y" alt="Reviews / mo, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)4.9 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=rating&range=1y" alt="Rating, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)Marketing
6
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=markets&range=1y" alt="Market locales, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)Tech & trust
83
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=security_score&range=1y" alt="Security headers, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)14
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)9
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=trackers&range=1y" alt="Trackers, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)327
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=ttfb_ms&range=1y" alt="Home page TTFB (ms), crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)563
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=html_kb&range=1y" alt="Home page HTML (KB), crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)31
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=script_count&range=1y" alt="Script files on home page, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)Policies
30
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=return_days&range=1y" alt="Return window (days), crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)10
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=delivery_days_max&range=1y" alt="Standard delivery, max days, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)Company
19.6 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/crownaffair.com#history"><img src="https://trust-the.store/api/v1/scan/crownaffair.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, crownaffair.com" width="480" height="240" /></a>[](https://trust-the.store/scan/crownaffair.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $499K | P24#467/611 | P30#219/311 | P58#9/20 |
| Est. orders / mo | 7,123 | P28#442/611 | P38#194/311 | P58#9/20 |
| Traffic rank (Tranco) | #379,717 | P21#480/608 | P27#226/308 | P42#12/20 |
| Est. visits / mo | 478.3K | P21#480/608 | P27#226/308 | P42#12/20 |
| Products | 72 | P20#304/382 | P19#233/289 | P15#18/21 |
| Variants | 116 | P14#315/365 | P13#248/285 | P15#18/21 |
| Collections | 98 | P36#234/367 | P36#185/289 | P35#14/21 |
| Brands carried | 2 | P43#158/365 | P43#123/285 | P38#10/21 |
| Products added, 30 days | 2 | P23#273/365 | P24#211/285 | P20#17/21 |
| Products updated, 7 days | 73 | P19#296/365 | P18#233/285 | P15#18/21 |
| Variants sold out | 10% | P66#126/365 | P65#100/285 | P65#8/21 |
| Median price | $58 | P51#179/365 | P45#156/285 | P65#8/21 |
| Cheapest price | $10 | P77#72/365 | P73#68/285 | P73#6/21 |
| Highest price | $295 | P40#220/365 | P40#172/285 | P50#11/21 |
| Products on sale | 7% | P48#191/365 | P42#167/285 | P25#16/21 |
| Average discount | 24% | P44#140/248 | P43#116/201 | P41#11/18 |
| Public reviews | 8,028 | P29#159/222 | P23#138/180 | P11#9/10 |
| Reviews / mo | 226 | P65#77/217 | P64#64/175 | P78#3/10 |
| Rating | 4.9 ★ | P85#26/176 | P89#16/143 | P81#2/9 |
| Ad networks | 6 | P93#28/625 | P89#25/316 | P90#3/21 |
| Social networks linked | 4 | P46#213/541 | P45#122/310 | P55#6/21 |
| Ships to countries | 2 | P24#265/367 | P22#215/289 | P38#10/21 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P40#5/21 |
| Trust score | 83 | P50#239/560 | P34#179/310 | P48#9/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 14 | P87#61/626 | P79#51/316 | P73#4/21 |
| Trackers | 9 | P4#592/625 | P7#290/316 | P3#20/21 |
| Home page TTFB (ms) | 327 | P33#78/116 | P35#61/93 | P43#5/8 |
| Home page HTML (KB) | 563 | P63#44/116 | P68#30/93 | P71#3/8 |
| Script files on home page | 31 | P39#71/116 | P43#53/93 | P43#5/8 |
| Return window (days) | 30 | P65#6/77 | P65#5/70 | — |
| Standard delivery, max days | 10 | P8#46/52 | P8#43/49 | P10#5/6 |
| Domain age | 19.6 y | P50#316/628 | P61#121/306 | P58#9/20 |
Store events
No changes yet. Events appear when a rescan sees something different from the scan before it.
Best sellers · merchant's own collection
#1The Leave-In Conditioner
$24.002022-01-31
#2The Towel
$59.002020-01-28
#3The Texturizing Air Dry Mousse
$22.002024-05-19
#4The Smoothing Air Dry Cream
$38.002026-01-27
#5The Dry Shampoo
$28.002021-04-05
#6The Overnight Repair Serum
$58.002025-08-26
#7The Clips
$58.002025-01-06
#8The Shampoo and Conditioner Bundle
—2025-01-20
Newest products
#1The Bordeaux Collection
$152
$1902026-10-13
#2The Velvet Scrunchie
$25.002026-10-13
#3SOLD OUTThe Vault
$2722026-10-02
#4The Weightless Hydration Set
$92.002026-09-08
#5The Bestsellers Trio
$62.00
$1322026-09-08
#6SOLD OUTThe Signature Scent: Holiday Edition
$86.002026-08-24
#7The Air Dry Mousse Set
$80.002026-07-13
#8The Travel Pouch
$48.002026-07-07
Catalogue from sitemaps · 68 products
Structured data · 3/3 pages
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 73 products read
Collections · 98
Product types
Top tags
Ad pixels on the store · 6
2612651502059a2_jm3bxu59vm8oDA3ILUJC77UBHBV6HKRGAW-375941614GT-WP5DRCVNG-7KW46WZWV399735565925393992048A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 4
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
No public job board found on the store's pages.
Technologies · 14
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Pinterest Tag
2612651502059evidence (1)
- Shopify web pixel (app 3009811)
- Reddit Pixel
a2_jm3bxu59vm8oevidence (1)
- Shopify web pixel (app 304258285569)
- TikTok Pixel
DA3ILUJC77UBHBV6HKRGevidence (1)
- Shopify web pixel (app 4383523)
- Google & YouTube (GA4 / Ads)
AW-375941614GT-WP5DRCVNG-7KW46WZWV3evidence (1)
- Shopify web pixel (app 1780363)
- Awin / ShareASale (affiliate)
99735evidence (1)
- Shopify web pixel (app 2887701)
- Meta Pixel
565925393992048evidence (1)
- Shopify web pixel (app 2329312)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
- Microsoft Clarity
wyc41f5x3fevidence (1)
- Shopify web pixel (app 240074326017)
Tag managers
- Google Tag Manager
GTM-NVLN475evidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Email & SMS
- Klaviyo
NEZNtTKkq6wQevidence (2)
- request https://static.klaviyo.com/onsite/js/Kkq6wQ/klaviyo.js?company_id=Kkq6wQ
- Shopify web pixel (app 123074)
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
Support
- Gorgias
evidence (1)
- request https://config.gorgias.chat/bundle-loader/shopify/crown-affair-care.myshopify.co…
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a556efa90a7d37a8-MRS
Third-party hosts · 24
a.klaviyo.com · api.config-security.com · cdn.luckylabs.io · cdn.shopify.com · conf.config-security.com · config.gorgias.chat · config.gorgias.help · content.9gtb.com · d3hw6dc1ow8pp2.cloudfront.net · dov7r31oq5dkj.cloudfront.net · foursixty.com · ip-check-perf.radar.cloudflare.com · js.shippedsuite.com · limits.minmaxify.com · live.visually-io.com · media.synctrack.io · monorail-edge.shopifysvc.com · pif.luckylabs.io · play.gotolstoy.com · sdk.beamimpact.com · shop.app · static.klaviyo.com · static.shopmy.us · widget.gotolstoy.com
Page speed & weight
One request from our server's network, after redirects. Counts come from the HTML as served, before any JavaScript runs.
Trends
One scan so far. Stores are rescanned daily; trends appear after the next scan.
No app, pixel or tool changes between scans.
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- shares 10 tools: Awin / ShareASale (affiliate), Cloudflare, Google & YouTube (GA4 / Ads)…
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- similar size
Lily's Kitchen78 match—£354K / mo
- shares 9 tools: Awin / ShareASale (affiliate), Cloudflare, Google & YouTube (GA4 / Ads)…
- similar size
- same platform: Shopify
Tiger Mist USA77 match—$420K / mo
- price within 14 %
- similar size
- same platform: Shopify
Outdoor Voices76 match—$355K / mo
- price within 19 %
- shares 9 tools: Cloudflare, Google & YouTube (GA4 / Ads), Google Tag Manager…
- similar size
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