$ trust-the.store scan colourpop.com --static
ColourPop
colourpop.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 14.3 yscanned Nov 4, 2026 16:06 UTC
Trust score
93
observed signals /100
Products
1076
1000 variants
Median price
$9.95
412.8K reviews (okendo)
Ad networks
5
Snap · Google · TikTok · Meta · Pinterest
Est. revenue / mo
≈ $3M
$481K – $19M · low confidence
Traffic rank
#73.4K
Tranco, global
Ships to
184
countries
Domain age
14.3y
GoDaddy.com, LLC
› Shopify Web Pixels Manager also loads 9 other app pixel(s) and 6 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $3M
range $481K – $19M
Orders / month
≈ 81.9K
range 17.2K – 429.7K
Visits / month
≈ 3.4M
range 1.7M – 6.9M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Shop ColourPop® top-rated makeup for eyes, lips & face. From Super Shock Shadow to glossy balms & liners, plus iconic collabs. Find your match - shop now!
AD AE AF AI AL AM AO AR AT AU AW AZ BA BB BD BE BF BG BH BI BJ BM BN BO BR BS BT BW BY BZ CA CD CF CG CH CK CL CM CN CO …
History
Sales
$3M
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=revenue_est&range=all" alt="Est. revenue / mo, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)81.9K
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=orders_est&range=all" alt="Est. orders / mo, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)Traffic
#73,366
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=rank&range=all" alt="Traffic rank (Tranco), colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)3.4M
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=visits_est&range=all" alt="Est. visits / mo, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)Catalogue
1,076
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=products&range=all" alt="Products, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)1,000
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=variants&range=all" alt="Variants, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)195
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=collections&range=all" alt="Collections, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)3
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=vendors&range=all" alt="Brands carried, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)2
MoM -94.7%YoY -66.7%Best Sep 2026 64Worst Nov 2026 2▼ 2 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=launches&range=all" alt="Launches / mo, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)30
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=added_30d&range=all" alt="Products added, 30 days, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)1,000
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=updated_7d&range=all" alt="Products updated, 7 days, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)3%
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=sold_out_share&range=all" alt="Variants sold out, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)Pricing
$10
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=median_price&range=all" alt="Median price, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)$1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=price_min&range=all" alt="Cheapest price, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)$148
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=price_max&range=all" alt="Highest price, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)0%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=on_sale_share&range=all" alt="Products on sale, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)Reviews & apps
412.8K
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=reviews_total&range=all" alt="Public reviews, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)930
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=reviews_month&range=all" alt="Reviews / mo, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)4.7 ★
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=rating&range=all" alt="Rating, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)Marketing
5
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=ad_networks&range=all" alt="Ad networks, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=socials&range=all" alt="Social networks linked, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)184
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=ships_to&range=all" alt="Ships to countries, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=markets&range=all" alt="Market locales, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)Tech & trust
93
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=trust_score&range=all" alt="Trust score, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=security_score&range=all" alt="Security headers, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)20
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=tech_count&range=all" alt="Tools detected, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)8
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=trackers&range=all" alt="Trackers, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)25
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=cookies&range=all" alt="Cookies set, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)53
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=third_party_hosts&range=all" alt="Third-party hosts, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)Company
14.3 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/colourpop.com#history"><img src="https://trust-the.store/api/v1/scan/colourpop.com/chart.svg?metric=domain_age&range=all" alt="Domain age, colourpop.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colourpop.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $3M | P65#216/611 | P74#82/311 | P65#8/21 |
| Est. orders / mo | 81.9K | P81#116/611 | P93#22/311 | P95#2/21 |
| Traffic rank (Tranco) | #73,366 | P73#163/608 | P85#48/308 | P89#3/20 |
| Est. visits / mo | 3.4M | P73#163/608 | P85#48/308 | P89#3/20 |
| Products | 1,076 | P78#86/382 | P78#63/289 | P53#10/20 |
| Variants | 1,000 | P54#166/365 | P53#134/285 | P39#12/19 |
| Collections | 195 | P59#152/367 | P58#122/289 | P37#13/20 |
| Brands carried | 3 | P64#105/365 | P64#84/285 | P67#7/19 |
| Products added, 30 days | 30 | P66#125/365 | P67#93/285 | P39#12/19 |
| Products updated, 7 days | 1,000 | P88#1/365 | P89#1/285 | P75#1/19 |
| Variants sold out | 3% | P84#61/365 | P83#49/285 | P89#3/19 |
| Median price | $10 | P2#358/365 | P1#282/285 | P0#19/19 |
| Cheapest price | $1 | P8#331/365 | P8#260/285 | P6#18/19 |
| Highest price | $148 | P15#309/365 | P16#240/285 | P22#15/19 |
| Products on sale | 0% | P16#249/365 | P15#202/285 | P6#17/19 |
| Public reviews | 412.8K | P99#3/222 | P99#2/180 | P100#1/11 |
| Reviews / mo | 930 | P90#22/217 | P91#17/175 | P60#5/11 |
| Rating | 4.7 ★ | P57#76/176 | P61#56/143 | P44#6/10 |
| Ad networks | 5 | P86#60/625 | P79#46/316 | P68#6/21 |
| Social networks linked | 3 | P25#369/541 | P21#221/310 | P13#17/21 |
| Ships to countries | 184 | P77#84/367 | P74#75/289 | P47#11/20 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P33#8/21 |
| Trust score | 93 | P90#45/560 | P85#38/310 | P85#3/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P53#1/21 |
| Tools detected | 20 | P100#1/626 | P100#1/316 | P100#1/21 |
| Trackers | 8 | P9#544/625 | P15#251/316 | P25#14/21 |
| Cookies set | 25 | P10#10/11 | P0#7/7 | — |
| Third-party hosts | 53 | P0#11/11 | P0#7/7 | — |
| Domain age | 14.3 y | P32#427/628 | P42#178/306 | P53#10/20 |
Store events
November 2026
- Median price fell -17%11.95 → 9.95
- Added Google Tag Managertag-manager
- Added ThreatMetrix (fraud prevention)security
- Added Signifyd (fraud prevention)security
- Added Intelligemsab-testing
- Added Pandectes GDPRconsent
Stack timeline
- Attentive
- Cloudflare
- Dynamic Yield
- Google & YouTube (GA4 / Ads)
- Google Tag Manager
- Gorgias
- Intelligems
- Klarna
- Klaviyo
- Klevu
- Meta Pixel
- Microsoft Clarity
- Nosto
- Okendo
- OneTrust
- Pandectes GDPR
- Pinterest Tag
- Shop Pay
- Shopify
- Shopify Analytics
- Signifyd (fraud prevention)
- Snap Pixel
- ThreatMetrix (fraud prevention)
- TikTok Pixel
- Yotpo
Best sellers · merchant's own collection
Newest products
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 1000 products read
Collections · 195
Product types
Top tags
Ad pixels on the store · 5
8b62311f-abb5-4a06-9746-bbbc0f35dc2cG-WSYJCRME4PAW-727142071GT-MJBXQ2JPCLBUMUJC77UCVFFHTG6016547688981125062613510556506A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 3
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 20
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Snap Pixel
8b62311f-abb5-4a06-9746-bbbc0f35dc2cevidence (1)
- Shopify web pixel (app 2556259)
- Google & YouTube (GA4 / Ads)
G-WSYJCRME4PAW-727142071GT-MJBXQ2JPevidence (1)
- Shopify web pixel (app 1780363)
- TikTok Pixel
CLBUMUJC77UCVFFHTG60evidence (1)
- Shopify web pixel (app 4383523)
- Meta Pixel
1654768898112506evidence (1)
- Shopify web pixel (app 2329312)
- Pinterest Tag
2613510556506evidence (1)
- Shopify web pixel (app 3009811)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
- Microsoft Clarity
xnk3gp4js2evidence (1)
- Shopify web pixel (app 240074326017)
Tag managers
- Google Tag Manager
GTM-WQKQL2VQevidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Email & SMS
- Klaviyo
TmEje7evidence (1)
- request https://static.klaviyo.com/onsite/js/TmEje7/klaviyo.js?company_id=TmEje7
Reviews
- Yotpo
evidence (1)
- request https://cdn-widgetsrepository.yotpo.com/v1/loader/PSaHjYPLB0BAwFxxMZQ5ddjJDIF0u0…
- Okendo
evidence (1)
- request https://cdn-static.okendo.io/loyalty/js/init-onsite.js
Payments
- Shop Pay
evidence (2)
- request https://shop.app/
- page source matches shop-pay|shopify-payment-button
- Klarna
evidence (1)
- request https://na-library.klarnaservices.com/lib.js
Consent
- OneTrust
evidence (1)
- request https://cdn.cookielaw.org/consent/019074af-b6fa-794f-b5d2-dc43921ade93/OtAutoBlo…
Support
- Gorgias
evidence (1)
- request https://config.gorgias.chat/bundle-loader/shopify/colourpop-prd.myshopify.com
Search & personalisation
- Nosto
evidence (1)
- Shopify web pixel (app 272825)
A/B testing
- Intelligems
evidence (1)
- request https://cdn.intelligems.io/esm/ecf98c67d53c/bundle.js
- Dynamic Yield
evidence (1)
- Shopify web pixel (app 9575530497)
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554de0c6b6ce17d-MRS
Third-party hosts · 24
a42cdn.usablenet.com · api.config-security.com · cdn-static.okendo.io · cdn-widgetsrepository.yotpo.com · cdn.506.io · cdn.cookielaw.org · cdn.intelligems.io · cdn.shopify.com · colourpop-prd.myshopify.com · conf.config-security.com · config.gorgias.chat · config.gorgias.help · content.9gtb.com · d3hw6dc1ow8pp2.cloudfront.net · ext.stoqapp.com · fonts.shopifycdn.com · monorail-edge.shopifysvc.com · na-library.klarnaservices.com · play.gotolstoy.com · search.nosto.com · shop.app · static.klaviyo.com · static.shopmy.us · widget.gotolstoy.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Google Tag Manager
- Nov 4, 2026− Attentive− Google Tag Manager− Klevu− Pandectes GDPR− Signifyd (fraud prevention)− ThreatMetrix (fraud prevention)
- Nov 4, 2026+ Intelligems+ Pandectes GDPR+ Signifyd (fraud prevention)+ ThreatMetrix (fraud prevention)
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.















