$ trust-the.store scan colorfulstandard.com --static
Colorful Standard
colorfulstandard.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 10.0 yscanned Nov 4, 2026 16:06 UTC
Trust score
83
observed signals /100
Products
2443
7653 variants
Median price
€108
Ad networks
6
Google · Refersion · TikTok · Meta · Pinterest · Snap
Est. revenue / mo
≈ €2M
€504K – €8M · low confidence
Traffic rank
#210.9K
Tranco, global
Ships to
31
29 market locales
Domain age
10.0y
One.com A/S
› Shopify Web Pixels Manager also loads 3 other app pixel(s) and 4 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ €2M
range €504K – €8M
Orders / month
≈ 15.5K
range 4,842 – 48.4K
Visits / month
≈ 968.4K
range 484.2K – 1.9M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Colorful Standard is a certified B Corp making quality everyday essentials in custom-developed colors, designed to work together as a wardrobe system. Made from organic cotton, 100% recycled merino wool, recycled cashmere, and linen. The clothing is made in Portugal.
AT BE BG CA CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IT LT LU LV NL NO PL PT RO SE SI SK US
History
Sales
€2M
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=revenue_est&range=90d" alt="Est. revenue / mo, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)15.5K
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=orders_est&range=90d" alt="Est. orders / mo, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)Traffic
#210,928
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=rank&range=90d" alt="Traffic rank (Tranco), colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)968.4K
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=visits_est&range=90d" alt="Est. visits / mo, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)Catalogue
2,443
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=products&range=90d" alt="Products, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)7,653
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=variants&range=90d" alt="Variants, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)485
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=collections&range=90d" alt="Collections, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)1
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=vendors&range=90d" alt="Brands carried, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)0
MoM -100.0%Best Oct 2026 74Worst Nov 2026 0▼ 1 mo falling
3 points · Sep 1, 2026 → Nov 1, 2026 · catalog
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=launches&range=90d" alt="Launches / mo, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)72
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=added_30d&range=90d" alt="Products added, 30 days, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)1,000
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=updated_7d&range=90d" alt="Products updated, 7 days, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)15%
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=sold_out_share&range=90d" alt="Variants sold out, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)Pricing
€108
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=median_price&range=90d" alt="Median price, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)€16
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=price_min&range=90d" alt="Cheapest price, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)€200
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=price_max&range=90d" alt="Highest price, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)0%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=on_sale_share&range=90d" alt="Products on sale, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)Marketing
6
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=ad_networks&range=90d" alt="Ad networks, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=socials&range=90d" alt="Social networks linked, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)31
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=ships_to&range=90d" alt="Ships to countries, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)29
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=markets&range=90d" alt="Market locales, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)Tech & trust
83
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=trust_score&range=90d" alt="Trust score, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=security_score&range=90d" alt="Security headers, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)12
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=tech_count&range=90d" alt="Tools detected, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)8
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=trackers&range=90d" alt="Trackers, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)Company
10.0 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/colorfulstandard.com#history"><img src="https://trust-the.store/api/v1/scan/colorfulstandard.com/chart.svg?metric=domain_age&range=90d" alt="Domain age, colorfulstandard.com" width="480" height="240" /></a>[](https://trust-the.store/scan/colorfulstandard.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | €2M | P57#263/611 | P66#106/311 | P80#5/21 |
| Est. orders / mo | 15.5K | P47#324/611 | P62#119/311 | P65#8/21 |
| Traffic rank (Tranco) | #210,928 | P43#344/608 | P57#134/308 | P70#7/21 |
| Est. visits / mo | 968.4K | P43#344/608 | P57#134/308 | P70#7/21 |
| Products | 2,443 | P88#45/382 | P88#35/289 | P90#3/21 |
| Variants | 7,653 | P94#23/365 | P95#16/285 | P100#1/21 |
| Collections | 485 | P82#68/367 | P83#51/289 | P80#5/21 |
| Brands carried | 1 | P15#257/365 | P14#206/285 | P10#17/21 |
| Products added, 30 days | 72 | P78#79/365 | P79#62/285 | P85#4/21 |
| Products updated, 7 days | 1,000 | P88#1/365 | P89#1/285 | P88#1/21 |
| Variants sold out | 15% | P52#177/365 | P51#141/285 | P50#11/21 |
| Median price | €108 | P72#103/365 | P68#93/285 | P75#6/21 |
| Cheapest price | €16 | P88#43/365 | P85#42/285 | P100#1/21 |
| Highest price | €200 | P25#263/365 | P26#205/285 | P23#15/21 |
| Products on sale | 0% | P16#249/365 | P15#202/285 | P5#19/21 |
| Ad networks | 6 | P93#28/625 | P89#25/316 | P83#3/21 |
| Social networks linked | 4 | P46#213/541 | P45#122/310 | P45#7/21 |
| Ships to countries | 31 | P52#175/367 | P48#148/289 | P40#13/21 |
| Market locales | 29 | P96#16/396 | P96#14/316 | P100#1/21 |
| Trust score | 83 | P50#239/560 | P34#179/310 | P25#14/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P53#1/21 |
| Tools detected | 12 | P74#151/626 | P58#120/316 | P48#10/21 |
| Trackers | 8 | P9#544/625 | P15#251/316 | P25#13/21 |
| Domain age | 10.0 y | P11#558/628 | P14#264/306 | P10#19/21 |
Store events
November 2026
- Added Refersion (affiliate)advertising
- Added Google Tag Managertag-manager
October 2026
- 74 products launched in 2026-10a typical month launches 16.5
July 2026
- 104 products launched in 2026-07a typical month launches 16.5
April 2026
- 160 products launched in 2026-04a typical month launches 16.5
Stack timeline
- Cloudflare
- Google & YouTube (GA4 / Ads)
- Google Tag Manager
- Klaviyo
- Meta Pixel
- Pinterest Tag
- Refersion (affiliate)
- Shop Pay
- Shopify
- Shopify Analytics
- Snap Pixel
- TikTok Pixel
Best sellers · merchant's own collection
#1Classic Organic Tee - Optical White
€35.002022-10-03
#2Oversized Organic T-Shirt - Optical White
€35.002023-06-13
#3Classic Organic Tee - Deep Black
€35.002022-10-03
#4Organic Oversized Crew - Faded Black
€70.002022-10-03
#5Oversized Organic T-Shirt - Faded Black
€35.002023-06-13
#6Classic Organic Tee - Faded Black
€35.002022-10-03
#7Classic Organic Tee - Navy Blue
€35.002022-10-03
#8Classic Organic Tee - Heather Grey
€35.002022-10-03
Newest products
#1SOLD OUTOrganic Corduroy Boxy Overshirt - Faded Khaki
€1652026-10-23
#2Organic Corduroy Boxy Overshirt - Faded Black
€1652026-10-23
#3Organic Corduroy Boxy Overshirt - Coffee Brown
€1652026-10-23
#4Merino Wool Triangle Scarf - Emerald Green
€50.002026-10-19
#5SOLD OUTMerino Wool Triangle Scarf - Pacific Blue
€50.002026-10-19
#6Merino Wool Triangle Scarf - Marine Blue
€50.002026-10-19
#7Merino Wool Triangle Scarf - Navy Blue
€50.002026-10-19
#8Merino Wool Triangle Scarf - Ivory White
€50.002026-10-19
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 1000 products read
Collections · 485
Product types
Top tags
Ad pixels on the store · 6
AW-709103677GT-T5JC3H53CNTADMJC77U8BCVB4OE037199161365499726132107329643024a8e7-12b3-4ca0-a68b-e2a98d88ee2dA pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 4
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 12
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Google & YouTube (GA4 / Ads)
AW-709103677GT-T5JC3H53evidence (1)
- Shopify web pixel (app 1780363)
- Refersion (affiliate)
evidence (1)
- Shopify web pixel (app 147004)
- TikTok Pixel
CNTADMJC77U8BCVB4OE0evidence (1)
- Shopify web pixel (app 4383523)
- Meta Pixel
371991613654997evidence (1)
- Shopify web pixel (app 2329312)
- Pinterest Tag
2613210732964evidence (1)
- Shopify web pixel (app 3009811)
- Snap Pixel
3024a8e7-12b3-4ca0-a68b-e2a98d88ee2devidence (1)
- Shopify web pixel (app 2556259)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Tag managers
- Google Tag Manager
GTM-55FMTBZevidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Email & SMS
- Klaviyo
WvW6dQevidence (2)
- request https://static.klaviyo.com/onsite/js/WvW6dQ/klaviyo.js?company_id=WvW6dQ
- Shopify web pixel (app 123074)
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554ddffa8b1ad9d-MRS
Third-party hosts · 6
backinstock.useamp.com · cdn.shopify.com · live.visually-io.com · monorail-edge.shopifysvc.com · shop.app · static.klaviyo.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Google Tag Manager+ Refersion (affiliate)
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.