$ trust-the.store scan carawayhome.com --static
Caraway
carawayhome.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 9.1 yscanned Nov 4, 2026 16:08 UTC
Trust score
92
observed signals /100
Products
248
1138 variants
Median price
$165
213.6K reviews (okendo)
Ad networks
0
none seen
Est. revenue / mo
≈ $12M
$1M – $55M · low confidence
Traffic rank
#115.8K
Tranco, global
Ships to
42
countries
Domain age
9.1y
GoDaddy.com, LLC
Estimated business size
ESTIMATED
Revenue / month
≈ $12M
range $1M – $55M
Orders / month
≈ 62.6K
range 8,658 – 222.3K
Visits / month
≈ 2M
range 994.7K – 4M
Tranco popularity rank#115,761 ▲ 13.2K
Reviews · okendo (store-wide)213,571 · ★ 4.76 · ≈ 1,593/month now
Average order value≈ $198 ($158 – $248)
Method · confidencetraffic + reviews + velocity · low
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
5/6 present
Domain age (pass)Registered 2017-09-20 (9.1 years).
HTTPS (pass)HTTPS with HSTS.
Policies linked (pass)Found: refund, privacy, terms.
Contact options (pass)email, contact/help page
Known payment providers (pass)Shop Pay
Third-party reviews (warn)No third-party review platform detected.
Cookie consent manager (info)No consent manager detected.
Ad trackers (info)None detected.
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
observed floor
Variants sold out (≥ 1 unit each)0
Minimum revenue from those sell-outs$0.00
Restocked variants0
Price changes0
New products0
Removed products0
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
public endpoints
We’re on a mission to craft well-designed ceramic cookware that thoughtfully raises the standards of what you cook with. Discover Caraway cookware.
Store nameCaraway
Store ID25862733906
myshopify domaincaraway-home.myshopify.com
Registered locationNew York, New York, US
CurrencyUSD
Theme—
Cards (Shop Pay)visa, master, american express, discover, diners club
Shop Pay installmentsyes
AI-agent checkout (UCP)enabled
Market locales—
Ships to42 countries
* AM AT AU BE BG CA CH CY DE DK EE ES FI FR GB GG GR HR IE IN IT JE JP KR LT LU LV MC MT MX NL NO PH PL PT RO SE SG SI …
History
Sales
Est. revenue / moest.first point
$12M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Est. orders / moest.first point
62.6K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Traffic
Traffic rank (Tranco)first point
#115,761
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Est. visits / moest.first point
2M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Catalogue
Productsfirst point
248
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=products&range=1y" alt="Products, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Variantsfirst point
1,138
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
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<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=variants&range=1y" alt="Variants, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Collectionsfirst point
165
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=collections&range=1y" alt="Collections, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Brands carriedfirst point
5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Launches / moest.112 total
0
MoM -100.0%Best May 2026 31Worst Nov 2026 0▼ 1 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Products added, 30 daysfirst point
21
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Products updated, 7 daysfirst point
248
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Variants sold outfirst point
2%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Pricing
Median pricefirst point
$165
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=median_price&range=1y" alt="Median price, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Cheapest pricefirst point
$1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Highest pricefirst point
$2K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=price_max&range=1y" alt="Highest price, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Products on salefirst point
25%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Average discountfirst point
22%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=avg_discount&range=1y" alt="Average discount, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Reviews & apps
Public reviewsfirst point
213.6K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=reviews_total&range=1y" alt="Public reviews, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Reviews / mofirst point
1,593
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=reviews_month&range=1y" alt="Reviews / mo, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Ratingfirst point
4.8 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=rating&range=1y" alt="Rating, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)iOS app ratingsfirst point
0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=app_ratings&range=1y" alt="iOS app ratings, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Marketing
Ad networksfirst point
0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Social networks linkedfirst point
5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Ships to countriesfirst point
42
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Market localesfirst point
0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=markets&range=1y" alt="Market locales, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Tech & trust
Trust scorefirst point
92
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Security headersfirst point
29
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=security_score&range=1y" alt="Security headers, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Tools detectedfirst point
4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Trackersfirst point
0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=trackers&range=1y" alt="Trackers, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Company
Domain agefirst point
9.1 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
HTML
<a href="https://trust-the.store/scan/carawayhome.com#history"><img src="https://trust-the.store/api/v1/scan/carawayhome.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, carawayhome.com" width="480" height="240" /></a>Markdown
[](https://trust-the.store/scan/carawayhome.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
percentile · position
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $12M | P87#81/611 | P94#20/311 | P85#4/21 |
| Est. orders / mo | 62.6K | P77#141/611 | P90#33/311 | P70#7/21 |
| Traffic rank (Tranco) | #115,761 | P64#217/608 | P77#71/308 | P40#13/21 |
| Est. visits / mo | 2M | P64#217/608 | P77#71/308 | P40#13/21 |
| Products | 248 | P49#194/382 | P50#144/289 | P0#12/12 |
| Variants | 1,138 | P59#150/365 | P57#122/285 | P9#11/12 |
| Collections | 165 | P52#174/367 | P51#140/289 | P5#11/12 |
| Brands carried | 5 | P79#71/365 | P79#55/285 | P77#3/12 |
| Products added, 30 days | 21 | P60#145/365 | P62#109/285 | P9#11/12 |
| Products updated, 7 days | 248 | P52#174/365 | P53#135/285 | P9#11/12 |
| Variants sold out | 2% | P87#49/365 | P87#39/285 | P100#1/12 |
| Median price | $165 | P86#52/365 | P83#48/285 | P73#4/12 |
| Cheapest price | $1 | P19#295/365 | P18#234/285 | P27#9/12 |
| Highest price | $2K | P84#61/365 | P81#54/285 | P82#3/12 |
| Products on sale | 25% | P74#94/365 | P71#84/285 | P73#4/12 |
| Average discount | 22% | P38#153/248 | P37#128/201 | P11#9/10 |
| Public reviews | 213.6K | P94#14/222 | P93#13/180 | P75#3/9 |
| Reviews / mo | 1,593 | P95#12/217 | P95#9/175 | P63#4/9 |
| Rating | 4.8 ★ | P62#66/176 | P67#46/143 | P88#2/9 |
| iOS app ratings | 0 | P6#105/120 | P9#56/68 | — |
| Ad networks | 0 | P22#346/625 | P10#251/316 | P40#5/21 |
| Social networks linked | 5 | P73#85/541 | P73#45/310 | P47#9/17 |
| Ships to countries | 42 | P58#154/367 | P54#133/289 | P82#3/12 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P37#6/20 |
| Trust score | 92 | P76#75/560 | P67#57/310 | P78#3/17 |
| Security headers | 29 | P15#426/522 | P6#290/316 | P8#18/21 |
| Tools detected | 4 | P29#426/626 | P6#293/316 | P28#14/21 |
| Trackers | 0 | P87#1/625 | P95#1/316 | P80#1/21 |
| Domain age | 9.1 y | P9#569/628 | P11#271/306 | P6#18/19 |
Store events
October 2026
- 24 products launched in 2026-10a typical month launches 6.5
May 2026
- 31 products launched in 2026-05a typical month launches 6.5
Stack timeline
4 live · 0 removed · 4 scans
Nov 4, 2026Nov 4, 2026
- Cloudflare
- Shop Pay
- Shopify
- Shopify Hydrogen
Newest products
Launch cadence · 12 months
0
7
7
13
3
31
1
19
1
6
24
0
DecJanFebMarAprMayJunJulAugSepOctNov
Price bands · cheapest variant
40
5
41
33
53
46
22
7
≤$10≤$25≤$50≤$100≤$200≤$500≤$1K$1K+
Catalogue · 248 products read
Variants (SKUs)1138
Sold-out variants2%
Products on sale25%
Average discount22%
Launched last 30 days21
Updated last 7 days248
Price range$1.25 – $2,255
Brands / vendors5
Catalogue span2022-05-12 → 2026-10-29
Collections · 165
Shop All Products213 products
Iconics121 products
Sets109 products
Clean Cookware90 products
Caraway Month - Stackable82 products
SAVENOW 10% OFF Products70 products
Gifts By Price68 products
The Holiday Collection59 products
Product types
Greeting Cards 39Cookware Singles 29Physical 18Prepware 13Bakeware Singles 13Food Storage Singles 6Cookware Sets 5Linens 5
Top tags
cookware 61exclude-from-discounts 45zest-gift 45set 44hidden 43ceramic 40Greeting Cards 39bakeware 31
Ad pixels on the store · 0
observed
No ad pixel seen. A browser scan can reveal pixels loaded by tag managers.
A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 5
Ad libraries
official transparency tools
Meta Ad Library (Facebook, Instagram)Google Ads Transparency (Search, YouTube, Shopping)TikTok Ad Library (EU)LinkedIn Ad LibraryPinterest Ads Repository (EU)
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
from legal pages
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
headers 29/100
MailboxesGoogle Workspace
Sends email throughMailgun, Shopify, Google Workspace
DMARCquarantine
Verified business accounts · 7Slack · Apple (Apple Pay / Business) · Google Search Console · OpenAI · Meta Business (Facebook / Instagram ads) · Klaviyo · Shopify
Security headers missingHSTS preload, Content-Security-Policy, Clickjacking protection, Referrer-Policy, Permissions-Policy
Footprint
Online since (Internet Archive)—
Archived months, last year—
Mobile apps
Ratings0
Current version ratings—
Version · last update— · 2026-10-30
Release cadence—
First released2026-10-28
Size · languages— · —
Price · iPad— · no
Android appnone published
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 4
Platform
- Shopify
evidence (5)
- header powered-by: Shopify, Oxygen, Hydrogen, Hydrogen + Pack Digital
- cookie _shopify_essential
- request https://cdn.shopify.com/oxygen-v2/49197/103317/212599/4937150/assets/app-Bh9i_BA…
- page source matches cdn\.shopify\.com
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Framework
- Shopify Hydrogen
evidence (2)
- header powered-by: Shopify, Oxygen, Hydrogen, Hydrogen + Pack Digital
- header oxygen-full-page-cache: uncacheable
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554e0ae79ac4512-MRS
Third-party hosts · 3
cdn.shopify.com · shop.app · storefront-direct-upload.s3.us-east-1.amazonaws.com
Page speed & weight
home page, static fetch
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
4 scans since Nov 4, 2026
Est. revenue / mo$2M → $12Mbetter +419.2%
Traffic rank#115,761 → #115,761flat
Public reviews213.6K → 213.6Kbetter +0.0%
Products248 → 248flat
Median price$165 → $165flat
Trust score92 → 92flat
No app, pixel or tool changes between scans.
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.