$ trust-the.store scan www.burton.com --static
Burton Snowboards
www.burton.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 32.3 yscanned Nov 4, 2026 15:30 UTC
Trust score
93
observed signals /100
Products
1073
15041 variants
Median price
$250
35.2K reviews (yotpo)
Ad networks
1
Est. revenue / mo
≈ $8M
$1M – $101M · low confidence
Traffic rank
#37.8K
Tranco, global
Ships to
2
5 market locales
Domain age
32.3y
MarkMonitor Inc.
› Shopify Web Pixels Manager also loads 5 other app pixel(s) and 2 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $8M
range $1M – $101M
Orders / month
≈ 26.9K
range 6,150 – 269.7K
Visits / month
≈ 7.6M
range 3.8M – 15.3M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Built by the ones who chose to go sideways. Designing snowboards, boots, bindings, and outerwear since 1977.
CA US
History
Sales
$8M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=revenue_est&range=90d" alt="Est. revenue / mo, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)26.9K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=orders_est&range=90d" alt="Est. orders / mo, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)Traffic
#37,771
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=rank&range=90d" alt="Traffic rank (Tranco), burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)7.6M
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=visits_est&range=90d" alt="Est. visits / mo, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)Catalogue
1,073
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1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=products&range=90d" alt="Products, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)15K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=variants&range=90d" alt="Variants, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)155
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=collections&range=90d" alt="Collections, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=vendors&range=90d" alt="Brands carried, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)0
MoM -100.0%Best Sep 2026 94Worst Nov 2026 0▼ 2 mo falling
3 points · Sep 1, 2026 → Nov 1, 2026 · catalog
Embed
<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=launches&range=90d" alt="Launches / mo, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)53
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=added_30d&range=90d" alt="Products added, 30 days, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)1,000
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=updated_7d&range=90d" alt="Products updated, 7 days, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)31%
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=sold_out_share&range=90d" alt="Variants sold out, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)Pricing
$250
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=median_price&range=90d" alt="Median price, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)$1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=price_min&range=90d" alt="Cheapest price, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)$2K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=price_max&range=90d" alt="Highest price, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)0%
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=on_sale_share&range=90d" alt="Products on sale, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)Reviews & apps
35.2K
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=reviews_total&range=90d" alt="Public reviews, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)246
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=reviews_month&range=90d" alt="Reviews / mo, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)4.8 ★
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=rating&range=90d" alt="Rating, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)Marketing
1
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=ad_networks&range=90d" alt="Ad networks, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=socials&range=90d" alt="Social networks linked, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=ships_to&range=90d" alt="Ships to countries, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=markets&range=90d" alt="Market locales, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)Tech & trust
93
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=trust_score&range=90d" alt="Trust score, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)14
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=tech_count&range=90d" alt="Tools detected, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=trackers&range=90d" alt="Trackers, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)Company
32.3 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/burton.com#history"><img src="https://trust-the.store/api/v1/scan/burton.com/chart.svg?metric=domain_age&range=90d" alt="Domain age, burton.com" width="480" height="240" /></a>[](https://trust-the.store/scan/burton.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $8M | P82#111/612 | P90#33/312 | P58#9/20 |
| Est. orders / mo | 26.9K | P62#236/612 | P75#78/312 | P37#13/20 |
| Traffic rank (Tranco) | #37,771 | P85#92/609 | P95#16/309 | P95#2/20 |
| Est. visits / mo | 7.6M | P85#92/609 | P95#16/309 | P95#2/20 |
| Products | 1,073 | P77#87/382 | P78#64/290 | P60#9/21 |
| Variants | 15K | P99#4/365 | P100#2/286 | P100#1/21 |
| Collections | 155 | P50#183/367 | P49#147/290 | P40#13/21 |
| Brands carried | 2 | P43#158/365 | P43#123/286 | P45#8/21 |
| Products added, 30 days | 53 | P74#95/365 | P75#73/286 | P70#7/21 |
| Products updated, 7 days | 1,000 | P88#1/365 | P89#1/286 | P83#1/21 |
| Variants sold out | 31% | P27#266/365 | P26#211/286 | P45#12/21 |
| Median price | $250 | P92#31/365 | P90#30/286 | P80#5/21 |
| Cheapest price | $1 | P15#299/365 | P15#237/286 | P23#16/21 |
| Highest price | $2K | P82#67/365 | P80#59/286 | P70#7/21 |
| Products on sale | 0% | P16#249/365 | P15#202/286 | P13#16/21 |
| Public reviews | 35.2K | P62#86/222 | P59#75/181 | P40#7/11 |
| Reviews / mo | 246 | P69#69/217 | P67#58/176 | P50#6/11 |
| Rating | 4.8 ★ | P64#64/176 | P69#45/144 | P75#3/9 |
| Ad networks | 1 | P49#288/625 | P26#217/317 | P30#12/21 |
| Social networks linked | 2 | P15#443/541 | P11#269/311 | P5#20/21 |
| Ships to countries | 2 | P24#265/367 | P22#215/290 | P30#14/21 |
| Market locales | 5 | P87#47/396 | P87#39/317 | P80#5/21 |
| Trust score | 93 | P90#45/560 | P85#38/311 | P83#4/21 |
| Tools detected | 14 | P87#61/626 | P79#51/317 | P73#6/21 |
| Trackers | 4 | P41#348/625 | P63#100/317 | P55#7/21 |
| Domain age | 32.3 y | P99#6/628 | P100#2/307 | P100#1/19 |
Store events
November 2026
- Added NoFraud (fraud prevention)security
- Added Contentsquareanalytics
- Added Shoplift (A/B testing)ab-testing
- Added Google Tag Managertag-manager
May 2026
- 398 products launched in 2026-05a typical month launches 49.5
April 2026
- 257 products launched in 2026-04a typical month launches 49.5
Stack timeline
- Cloudflare
- Contentsquare
- Google & YouTube (GA4 / Ads)
- Google Tag Manager
- Gorgias
- Klarna
- Klaviyo
- NoFraud (fraud prevention)
- Pandectes GDPR
- Shop Pay
- Shopify
- Shopify Analytics
- Shoplift (A/B testing)
- Yotpo
Best sellers · merchant's own collection
#1Men's Burton [ak]® Hover GORE‑TEX C-KNIT 3L Stretch Jacket
$7202026-04-29
#2Men's Burton [ak]® Freebird GORE‑TEX 3L Stretch Bib Pants
$7002026-04-29
#3Women's Burton [ak]® Kimmy GORE-TEX 3L Stretch Jacket
$6502026-05-09
#4Women's Burton [ak]® Kimmy GORE‑TEX 3L Stretch Bib Pants
$6702026-05-09
#5Anon M4 Goggles (Toric) + Bonus Perceive Lens + MFI® Face Mask
$3402026-05-04
#6Men's Burton Highshot Step On® Snowboard Boots
$3502026-04-29
#7Men's Burton Step On® Snowboard Bindings
$2802026-05-09
#8Burton Wheelie Flight Attendant Snowboard Bag
$3302026-05-09
Newest products
#1Anon Merak WaveCel® Ski & Snowboard Helmet
$3202026-10-30
#2SOLD OUTAnon M4 Goggles (Cylindrical) + Bonus Lens + MFI® Face Mask
$3402026-10-30
#3SOLD OUTBurton Insulator Mittens
$64.952026-10-30
#4Women's Burton Phayse Merino Quarter-Zip Base Layer Shirt
$1402026-10-30
#5Burton Park Mittens
$52.952026-10-30
#6Men's Burton Crown Weatherproof Full-Zip Fleece
$1202026-10-30
#7Women's Burton Escapade Snowboard Bindings
$4002026-10-30
#8Men's Burton Hi-Five Mittens
$89.952026-10-30
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 1000 products read
Collections · 155
Product types
Top tags
Ad pixels on the store · 1
G-ZRLFWPEKDWGT-NGBXRDXRA pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 2
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Company & footprint
Rescan to collect company, DNS and footprint data.
Technologies · 14
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/s/shopify/shopify_common.js
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Google & YouTube (GA4 / Ads)
G-ZRLFWPEKDWGT-NGBXRDXRevidence (1)
- Shopify web pixel (app 1780363)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
- Contentsquare
evidence (1)
- Shopify web pixel (app 295830061057)
Tag managers
- Google Tag Manager
GTM-KKVP8F56evidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Email & SMS
- Klaviyo
VBxQ9ievidence (2)
- request https://static.klaviyo.com/onsite/js/VBxQ9i/klaviyo.js?company_id=VBxQ9i
- Shopify web pixel (app 123074)
Reviews
- Yotpo
evidence (1)
- request https://cdn-widgetsrepository.yotpo.com/v1/loader/8Xak2lAthmSbCqUFHfEcNA
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
- Klarna
evidence (1)
- page source matches klarna-placement
Consent
- Pandectes GDPR
evidence (1)
- request https://www.burton.com/cdn/shop/files/pandectes-rules.js?v=11212507682046994954
Support
- Gorgias
evidence (1)
- request https://config.gorgias.chat/bundle-loader/shopify/burton-na-production.myshopify…
A/B testing
- Shoplift (A/B testing)
evidence (1)
- Shopify web pixel (app 7521861633)
Security & fraud
- NoFraud (fraud prevention)
evidence (1)
- Shopify web pixel (app 1380557)
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554a8bdae75cb4b-MRS
Third-party hosts · 14
cdn-loyalty.yotpo.com · cdn-widgetsrepository.yotpo.com · cdn.shopify.com · config.gorgias.chat · config.gorgias.help · content.9gtb.com · monorail-edge.shopifysvc.com · services.nofraud.com · shop.app · static.klaviyo.com · static.runconverge.com · storage.googleapis.com · unpkg.com · www.zeropartyforms.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Contentsquare+ Google Tag Manager+ NoFraud (fraud prevention)+ Shoplift (A/B testing)
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.