$ trust-the.store scan www.tuftandneedle.com --static
Tuft and Needle
www.tuftandneedle.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 14.1 yscanned Nov 4, 2026 16:08 UTC
Trust score
100
observed signals /100
Products
102
624 variants
Median price
$649
Ad networks
0
none seen
Est. revenue / mo
≈ $5M
$1M – $19M · low confidence
Traffic rank
#228K
Tranco, global
Ships to
1
countries
Domain age
14.1y
NameCheap, Inc.
› Shopify Web Pixels Manager also loads 3 other app pixel(s) and 3 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $5M
range $1M – $19M
Orders / month
≈ 6,194
range 1,936 – 19.4K
Visits / month
≈ 882.2K
range 441.1K – 1.8M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Shop award-winning mattresses with responsive comfort, exceptional cooling & support. Try T&N brand mattress collection, sheets, pillows & more. 100 night trial + ships free.
US
History
Sales
$5M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)6,194
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)Traffic
#227,977
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)882.2K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)Catalogue
102
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=products&range=1y" alt="Products, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)624
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=variants&range=1y" alt="Variants, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)31
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=collections&range=1y" alt="Collections, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)2
MoM -81.8%Best Oct 2026 11Worst Jun 2026 0▼ 1 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)13
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)103
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)8%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)Pricing
$649
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=median_price&range=1y" alt="Median price, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)$18
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)$4K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=price_max&range=1y" alt="Highest price, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)11%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)65%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=avg_discount&range=1y" alt="Average discount, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)Marketing
0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=markets&range=1y" alt="Market locales, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)Tech & trust
100
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=security_score&range=1y" alt="Security headers, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)7
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=trackers&range=1y" alt="Trackers, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)Company
14.1 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
Embed
<a href="https://trust-the.store/scan/tuftandneedle.com#history"><img src="https://trust-the.store/api/v1/scan/tuftandneedle.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, tuftandneedle.com" width="480" height="240" /></a>[](https://trust-the.store/scan/tuftandneedle.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $5M | P75#156/611 | P85#48/311 | P67#7/19 |
| Est. orders / mo | 6,194 | P24#462/611 | P33#208/311 | P22#15/19 |
| Traffic rank (Tranco) | #227,977 | P41#357/608 | P53#144/308 | P50#10/19 |
| Est. visits / mo | 882.2K | P41#357/608 | P53#144/308 | P50#10/19 |
| Products | 102 | P29#271/382 | P28#208/289 | P11#18/20 |
| Variants | 624 | P46#198/365 | P46#155/285 | P33#13/19 |
| Collections | 31 | P13#320/367 | P11#257/289 | P16#17/20 |
| Brands carried | 5 | P79#71/365 | P79#55/285 | P94#2/19 |
| Products added, 30 days | 13 | P52#174/365 | P53#131/285 | P36#12/19 |
| Products updated, 7 days | 103 | P28#263/365 | P27#208/285 | P6#18/19 |
| Variants sold out | 8% | P72#104/365 | P71#82/285 | P78#5/19 |
| Median price | $649 | P96#16/365 | P95#16/285 | P78#5/19 |
| Cheapest price | $18 | P89#41/365 | P86#40/285 | P83#4/19 |
| Highest price | $4K | P88#43/365 | P86#40/285 | P61#8/19 |
| Products on sale | 11% | P55#166/365 | P49#147/285 | P33#13/19 |
| Average discount | 65% | P98#5/248 | P99#4/201 | P100#1/16 |
| Ad networks | 0 | P22#346/625 | P10#251/316 | P10#17/21 |
| Social networks linked | 2 | P15#443/541 | P11#269/310 | P13#17/20 |
| Ships to countries | 1 | P10#297/367 | P9#239/289 | P18#13/20 |
| Market locales | 0 | P36#109/396 | P37#85/316 | P28#10/21 |
| Trust score | 100 | P96#1/560 | P94#1/310 | P87#1/20 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#2/21 |
| Tools detected | 7 | P47#318/626 | P20#249/316 | P30#14/21 |
| Trackers | 2 | P56#257/625 | P80#52/316 | P80#3/21 |
| Domain age | 14.1 y | P31#434/628 | P41#182/306 | P35#14/21 |
Store events
October 2026
- 11 products launched in 2026-10a typical month launches 1.5
Stack timeline
- Bazaarvoice
- Cloudflare
- Elevar
- OneTrust
- Shop Pay
- Shopify
- Shopify Analytics
Best sellers · merchant's own collection
Newest products
#1Percale Pillowcase Set
$24.50
$70.002026-11-02
#2Percale Pillow Case Set - Slate
$24.50
$70.002026-11-02
#3T&N Original Mattress Bundle
$4492026-10-08
#4T&N Original Hybrid Mattress Bundle
$5392026-10-08
#5T&N Mint Luxe Plush Hybrid Mattress Bundle
$1,8792026-10-08
#6T&N Mint Adjustable Bundle
$1,5422026-10-08
#7T&N Mint Mattress Bundle
$6742026-10-08
- #8
T&N Mint Hybrid Adjustable Bundle
$1,5822026-10-08
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 103 products read
Collections · 31
Product types
Top tags
Ad pixels on the store · 0
No ad pixel seen. A browser scan can reveal pixels loaded by tag managers.
A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 2
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 7
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Tag managers
- Elevar
evidence (1)
- Shopify web pixel (app 2509311)
Reviews
- Bazaarvoice
evidence (1)
- request https://apps.bazaarvoice.com/deployments/tuftandneedle/main_site/production/en_U…
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
Consent
- OneTrust
evidence (1)
- request https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554e1322b6fe191-MRS
Third-party hosts · 14
apps.bazaarvoice.com · cached.rebuyengine.com · cdn.cookielaw.org · cdn.rebuyengine.com · cdn.shopify.com · fonts.googleapis.com · fonts.gstatic.com · fonts.shopifycdn.com · js.sentry-cdn.com · monorail-edge.shopifysvc.com · rebuyengine.com · shop.app · use.typekit.net · www.tuftandneedle.ca
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
No app, pixel or tool changes between scans.
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.