$ trust-the.store scan www.primary.com --static
Primary.com
www.primary.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 31.5 yscanned Nov 4, 2026 15:31 UTC
Trust score
92
observed signals /100
Products
1425
17387 variants
Median price
$17.50
Ad networks
5
Reddit · TikTok · Google · Meta · Pinterest
Est. revenue / mo
≈ $1M
$294K – $5M · low confidence
Traffic rank
#173.3K
Tranco, global
Ships to
3
1 market locales
Domain age
31.5y
Network Solutions, LLC
› Shopify Web Pixels Manager also loads 9 other app pixel(s) and 5 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $1M
range $294K – $5M
Orders / month
≈ 19.6K
range 6,128 – 61.3K
Visits / month
≈ 1.2M
range 612.8K – 2.5M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
* CA US
History
Sales
$1M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)19.6K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)Traffic
#173,342
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)1.2M
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)Catalogue
1,425
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=products&range=1y" alt="Products, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)17.4K
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=variants&range=1y" alt="Variants, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)2,077
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=collections&range=1y" alt="Collections, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)1
MoM -99.4%YoY -83.3%Best Jul 2026 229Worst Nov 2026 1▼ 1 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)83
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)1,000
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)17%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)Pricing
$18
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=median_price&range=1y" alt="Median price, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)$0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)$71
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=price_max&range=1y" alt="Highest price, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)88%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)44%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=avg_discount&range=1y" alt="Average discount, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)Marketing
5
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)3
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=markets&range=1y" alt="Market locales, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)Tech & trust
92
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)13
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)6
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=trackers&range=1y" alt="Trackers, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)Company
31.5 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/primary.com#history"><img src="https://trust-the.store/api/v1/scan/primary.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, primary.com" width="480" height="240" /></a>[](https://trust-the.store/scan/primary.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $1M | P44#341/611 | P55#142/312 | P90#3/21 |
| Est. orders / mo | 19.6K | P53#285/611 | P67#103/312 | P90#3/21 |
| Traffic rank (Tranco) | #173,342 | P52#291/608 | P66#106/309 | P95#2/21 |
| Est. visits / mo | 1.2M | P52#291/608 | P66#106/309 | P95#2/21 |
| Products | 1,425 | P82#71/382 | P82#54/290 | P95#2/21 |
| Variants | 17.4K | P100#2/365 | P100#2/286 | P100#1/20 |
| Collections | 2,077 | P97#13/367 | P97#9/290 | P100#1/21 |
| Brands carried | 1 | P15#257/365 | P14#206/286 | P21#12/20 |
| Products added, 30 days | 83 | P80#72/365 | P80#56/286 | P95#2/20 |
| Products updated, 7 days | 1,000 | P88#1/365 | P89#1/286 | P95#1/20 |
| Variants sold out | 17% | P48#191/365 | P47#151/286 | P32#14/20 |
| Median price | $18 | P7#341/365 | P5#272/286 | P21#16/20 |
| Cheapest price | $0 | P2#352/365 | P2#276/286 | P0#20/20 |
| Highest price | $71 | P5#347/365 | P5#273/286 | P21#16/20 |
| Products on sale | 88% | P98#9/365 | P98#8/286 | P100#1/20 |
| Average discount | 44% | P88#31/248 | P89#24/202 | P100#1/13 |
| Ad networks | 5 | P86#60/625 | P79#46/317 | P55#9/21 |
| Social networks linked | 4 | P46#213/541 | P45#122/311 | P45#9/21 |
| Ships to countries | 3 | P32#236/367 | P29#196/290 | P68#6/21 |
| Market locales | 1 | P77#76/396 | P77#61/317 | P85#4/21 |
| Trust score | 92 | P76#75/560 | P66#57/311 | P68#3/21 |
| Tools detected | 13 | P80#106/626 | P68#85/317 | P65#7/21 |
| Trackers | 6 | P25#441/625 | P40#172/317 | P60#9/21 |
| Domain age | 31.5 y | P97#19/628 | P99#4/307 | P100#1/21 |
Store events
November 2026
- Added Loop Returnssubscriptions
October 2026
- 178 products launched in 2026-10a typical month launches 58
July 2026
- 229 products launched in 2026-07a typical month launches 58
Stack timeline
- Cloudflare
- Global-e
- Google & YouTube (GA4 / Ads)
- Klaviyo
- Loop Returns
- Meta Pixel
- Pinterest Tag
- Reddit Pixel
- Redo (returns)
- Shop Pay
- Shopify
- Shopify Analytics
- TikTok Pixel
Best sellers · merchant's own collection
#1Women's fit 24/7 sweatshirt
$32.50
$54.502026-07-07
#2Women's fit 24/7 zip hoodie
$34.75
$69.502025-01-14
#3Unisex fit 24/7 zip hoodie
$41.50
$69.502025-01-14
#4Unisex fit 24/7 sweatshirt
$32.50
$54.502026-07-15
#5Women's fit cozy fleece sweatshirt
$27.25
$54.502024-09-09
#6Unisex fit long sleeve garment-dyed pocket tee
$22.25
$44.502025-07-22
#7Women's fit long sleeve everyday tee
$17.50
$29.502025-07-22
#8Women's fit 24/7 sweatpant (ankle length)
$34.75
$58.002026-07-15
Newest products
- #1SOLD OUT
Baby animal friends organic zip footie 2-pack gift set
—2026-11-03
#2Women's fit 24/7 jogger
$34.75
$58.002026-10-29
#3Kids cozy FlexKnit zip hoodie & jogger
$56.00
$94.002026-10-28
#4Kids cozy fleece zip hoodie & jogger
$53.00
$89.002026-10-28
#5Kids cozy fleece sweatshirt & jogger
$47.00
$79.002026-10-28- #6SOLD OUT
Kids organic long sleeve PJ set
—2026-10-26
#7Kids french terry cozy legging 2-pack
$26.75
$49.002026-10-23- #8SOLD OUT
Baby fair isle beanie
—2026-10-22
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 1000 products read
Collections · 2077
Product types
Top tags
Ad pixels on the store · 5
a2_jgldpxlc783lD5OH4U3C77U314HT95S0G-M44F58RW7MAW-956742722GT-WK5MZPT10869966179938712618147169852A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 4
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Company & footprint
Rescan to collect company, DNS and footprint data.
Technologies · 13
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Reddit Pixel
a2_jgldpxlc783levidence (1)
- Shopify web pixel (app 304258285569)
- TikTok Pixel
D5OH4U3C77U314HT95S0evidence (1)
- Shopify web pixel (app 4383523)
- Google & YouTube (GA4 / Ads)
G-M44F58RW7MAW-956742722GT-WK5MZPTevidence (1)
- Shopify web pixel (app 1780363)
- Meta Pixel
1086996617993871evidence (1)
- Shopify web pixel (app 2329312)
- Pinterest Tag
2618147169852evidence (1)
- Shopify web pixel (app 3009811)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
Email & SMS
- Klaviyo
SHUAEVevidence (2)
- request https://static.klaviyo.com/onsite/js/SHUAEV/klaviyo.js?company_id=SHUAEV
- Shopify web pixel (app 123074)
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
- Global-e
evidence (1)
- Shopify web pixel (app 5806573)
Subscriptions & returns
- Loop Returns
evidence (1)
- Shopify web pixel (app 1662707)
- Redo (returns)
evidence (1)
- Shopify web pixel (app 3426665)
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554aa919b37e183-MRS
Third-party hosts · 13
app.retention.com · cdn.jsdelivr.net · cdn.moonshot-ai.com · cdn.schemaapp.com · cdn.shopify.com · monorail-edge.shopifysvc.com · s3-us-west-2.amazonaws.com · shop.app · shopify-extension.getredo.com · static.klaviyo.com · www.babylist.com · www.dwin1.com · www.lightboxcdn.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Loop Returns
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.