$ trust-the.store scan olaplex.com --static
OLAPLEX Inc.
olaplex.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200scanned Nov 4, 2026 16:07 UTC
Trust score
90
observed signals /100
Products
142
142 variants
Median price
$34.00
Ad networks
3
Rakuten · TikTok · Meta
Est. revenue / mo
≈ $2M
$421K – $7M · low confidence
Traffic rank
#128.5K
Tranco, global
Ships to
29
1 market locales
Domain age
—
› Shopify Web Pixels Manager also loads 3 other app pixel(s) and 4 custom pixel(s) we can't attribute to a vendor.
Estimated business size
Revenue / month
≈ $2M
range $421K – $7M
Orders / month
≈ 28.1K
range 8,774 – 87.7K
Visits / month
≈ 1.8M
range 877.4K – 3.5M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Reach for OLAPLEX for strong, healthier-looking hair you love. Learn how OLAPLEX Bond Building TechnologyTM protects and strengthens every hair type, texture, and style.
AT AU BE BG CA CZ DE DK EE ES FI FR GB GR HR HU IE IT LT LU LV NL PL PT RO SE SI SK US
History
Sales
$2M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)28.1K
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)Traffic
#128,522
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)1.8M
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)Catalogue
142
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=products&range=1y" alt="Products, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)142
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=variants&range=1y" alt="Variants, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)28
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=collections&range=1y" alt="Collections, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)3
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)0
Best Aug 2026 80Worst Nov 2026 0
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)0
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)142
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)2%
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)Pricing
$34
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=median_price&range=1y" alt="Median price, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)$8
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)$234
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=price_max&range=1y" alt="Highest price, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)30%
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)25%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=avg_discount&range=1y" alt="Average discount, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)Marketing
3
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)4
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)29
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)1
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=markets&range=1y" alt="Market locales, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)Tech & trust
90
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)57
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=security_score&range=1y" alt="Security headers, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)13
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)6
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=trackers&range=1y" alt="Trackers, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)Company
13.7 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/olaplex.com#history"><img src="https://trust-the.store/api/v1/scan/olaplex.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, olaplex.com" width="480" height="240" /></a>[](https://trust-the.store/scan/olaplex.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $2M | P52#292/611 | P62#119/311 | P50#11/21 |
| Est. orders / mo | 28.1K | P63#229/611 | P76#76/311 | P55#10/21 |
| Traffic rank (Tranco) | #128,522 | P62#233/608 | P75#79/308 | P70#7/21 |
| Est. visits / mo | 1.8M | P62#233/608 | P75#79/308 | P70#7/21 |
| Products | 142 | P37#239/382 | P38#179/289 | P45#12/21 |
| Variants | 142 | P17#304/365 | P17#238/285 | P5#20/21 |
| Collections | 28 | P11#328/367 | P9#262/289 | P0#21/21 |
| Brands carried | 3 | P64#105/365 | P64#84/285 | P73#5/21 |
| Products added, 30 days | 0 | P7#311/365 | P7#244/285 | P5#19/21 |
| Products updated, 7 days | 142 | P37#230/365 | P37#179/285 | P40#13/21 |
| Variants sold out | 2% | P87#47/365 | P87#37/285 | P95#2/21 |
| Median price | $34 | P24#277/365 | P22#222/285 | P38#13/21 |
| Cheapest price | $8 | P68#114/365 | P63#102/285 | P85#3/21 |
| Highest price | $234 | P31#251/365 | P32#194/285 | P35#14/21 |
| Products on sale | 30% | P79#79/365 | P76#70/285 | P75#6/21 |
| Average discount | 25% | P47#131/248 | P47#107/201 | P27#12/16 |
| Ad networks | 3 | P67#182/625 | P50#141/316 | P30#14/21 |
| Social networks linked | 4 | P46#213/541 | P45#122/310 | P20#14/21 |
| Ships to countries | 29 | P50#181/367 | P47#153/289 | P35#14/21 |
| Market locales | 1 | P77#76/396 | P77#61/316 | P55#10/21 |
| Trust score | 90 | P63#192/560 | P49#153/310 | P33#14/21 |
| Security headers | 57 | P55#83/522 | P53#16/316 | P50#1/21 |
| Tools detected | 13 | P80#106/626 | P68#85/316 | P60#8/21 |
| Trackers | 6 | P25#441/625 | P40#172/316 | P60#9/21 |
| Domain age | 13.7 y | P29#446/628 | P38#189/306 | P37#13/20 |
Store events
November 2026
- Added Rakuten Advertising (affiliate)advertising
- Added Contentsquareanalytics
- Added Google Tag Managertag-manager
Stack timeline
- Bazaarvoice
- Cloudflare
- Contentsquare
- Google Tag Manager
- Klarna
- Klaviyo
- Meta Pixel
- Optimizely
- Rakuten Advertising (affiliate)
- Shop Pay
- Shopify
- Shopify Analytics
- TikTok Pixel
Best sellers · merchant's own collection
#1SHAPE SET™ HAIRSPRAY FULL SIZE
$34.002026-08-17
#2Nº.4 BOND MAINTENANCE™ STRENGTHENING SHAMPOO FULL SIZE
$34.002026-08-03
#3Nº.5 BOND MAINTENANCE™ STRENGTHENING CONDITIONER FULL SIZE
$34.002026-08-25
#4OLAPLEX °7 BONDING OIL™ FULL SIZE
$32.002026-08-31
#5N°.3PLUS COMPLETE REPAIR TREATMENT FULL SIZE
$34.002026-08-31
#6THE WASH DAY ESSENTIALS
$61.00
$68.002026-09-01
#7BIGGEST BESTSELLERS SET
$172
$1922026-08-19
#8HYDRATING CURL SHAMPOO & CONDITIONER SET
$61.00
$68.002026-09-01
Newest products
#1THE HEALTHY HAIR TRAVEL SET
$58.00
$64.002026-09-21
#2TWO WAYS TO SHINE SET
$63.00
$70.002026-09-21
#3HEALTHY HOLD AT HOME & AWAY SET
$45.00
$50.002026-09-21
#4STRENGTHEN + REPAIR WASH SET
$92.00
$1022026-09-14
#5THE RICH HYDRATION ROUTINE
$160
$1782026-09-14
#6THE WEIGHTLESS VOLUME ROUTINE
$160
$1782026-09-14
#7VOLUMIZE + REPAIR VALUE SET
$234
$2602026-09-14
#8STRENGTHEN + REPAIR VALUE SET
$234
$2602026-09-14
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 142 products read
Collections · 28
Product types
Top tags
Ad pixels on the store · 3
49376C3FHQ1EPKKNB3CA84UMG497064797464503A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 4
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Legal entity
No company identifier on a readable legal page (some stores' robots.txt forbids reading them).
Company facts
No Wikidata item lists this site as its official website.
Email, DNS & security
Footprint
Mobile apps
Google Play publishes no official API; ratings not collected.
Hiring
Rescan to look for a public job board.
Technologies · 13
Platform
- Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Ad pixels
- Rakuten Advertising (affiliate)
49376evidence (1)
- Shopify web pixel (app 2531653)
- TikTok Pixel
C3FHQ1EPKKNB3CA84UMGevidence (1)
- Shopify web pixel (app 4383523)
- Meta Pixel
497064797464503evidence (1)
- Shopify web pixel (app 2329312)
Analytics
- Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/
- Contentsquare
evidence (1)
- Shopify web pixel (app 295830061057)
Tag managers
- Google Tag Manager
GTM-TWF3RNJevidence (2)
- page source matches ['"]gtm\.start['"]
- page source matches \/ns\.html\?id=GTM-[A-Z0-9]{4,9}
Email & SMS
- Klaviyo
KU8yktevidence (2)
- request https://static.klaviyo.com/onsite/js/KU8ykt/klaviyo.js?company_id=KU8ykt
- Shopify web pixel (app 123074)
Reviews
- Bazaarvoice
evidence (1)
- request https://apps.bazaarvoice.com/
Payments
- Shop Pay
evidence (1)
- request https://shop.app/
- Klarna
evidence (2)
- request https://olaplex.com/cdn/shop/t/3605/assets/-klarna-in-llama-cart.js?v=5757063321…
- page source matches klarna-placement
A/B testing
- Optimizely
evidence (1)
- request https://cdn.optimizely.com/js/25672140279.js
CDN & bot protection
- Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554de665d49e274-MRS
Third-party hosts · 8
apps.bazaarvoice.com · cdn.optimizely.com · cdn.shopify.com · fonts.shopifycdn.com · js.klarna.com · monorail-edge.shopifysvc.com · shop.app · static.klaviyo.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Contentsquare+ Google Tag Manager+ Rakuten Advertising (affiliate)
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.