$ trust-the.store scan lalo.com --static

LALO USA

lalo.com

◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200domain: 29.9 yscanned Nov 4, 2026 15:32 UTC

Trust score

observed signals /100

Products

797 variants

Median price

$167

11 reviews (okendo)

Ad networks

Meta · Google

Est. revenue / mo

≈ $32K

$4K – $412K · low confidence

Traffic rank

#3.1M

Tranco, global

Ships to

148

countries

Domain age

29.9y

GoDaddy.com, LLC

› Shopify Web Pixels Manager also loads 1 other app pixel(s) we can't attribute to a vendor.

Estimated business size

ESTIMATED

Revenue / month

≈ $32K

range $4K – $412K

Orders / month

≈ 162

range 25 – 1,648

Visits / month

≈ 38.1K

range 19K – 76.1K

Tranco popularity rank#3,128,974 ▲ 444.9K

Reviews · okendo (store-wide)11 · ★ 4.27 · ≈ 1/month now

Average order value≈ $200 ($160 – $250)

Method · confidencetraffic + velocity · low

Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.

Transparency signals

5/6 present

Domain ageRegistered 1997-01-04 (29.9 years).

HTTPSHTTPS with HSTS.

Policies linkedFound: refund, privacy, terms, shipping.

Contact optionscontact/help page

Known payment providersShop Pay, Afterpay / Clearpay

Third-party reviewsOkendo

Cookie consent managerNo consent manager detected.

Ad trackers2: Meta Pixel, Google & YouTube (GA4 / Ads)

Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.

Returns & shipping policies

No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.

Since Nov 4, 2026

observed floor

Variants sold out (≥ 1 unit each)0

Minimum revenue from those sell-outs$0.00

Restocked variants0

Price changes0

New products0

Removed products0

A floor, not a total: items that sold without selling out are invisible from outside.

Shopify store identity

public endpoints

LALO was founded to serve the needs of Special Forces Operators. We make some of the best and hardest working tactical boots and athletic shoes on the market

Store nameLALO USA

Store ID24614825

myshopify domainlalo-usa.myshopify.com

Registered locationSan Diego, California, US

CurrencyUSD

ThemeDistrict 2.2.2

Theme copyLALO '21 with Installments message

Cards (Shop Pay)visa, master, american express, discover

Shop Pay installmentsyes

AI-agent checkout (UCP)enabled

Market locales—

Ships to148 countries

AD AE AG AI AL AM AR AT AU AW AX AZ BA BB BD BE BG BH BL BM BN BO BQ BR BS BY BZ CA CH CK CL CN CO CR CW CY CZ DE DK DM …

History

Sales

Est. revenue / moest.first point

$32K

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=revenue_est&amp;range=1y" alt="Est. revenue / mo, lalo.com" width="480" height="240" /></a>

Markdown

[![Est. revenue / mo, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=revenue_est&range=1y)](https://trust-the.store/scan/lalo.com#history)

Est. orders / moest.first point

162

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=orders_est&amp;range=1y" alt="Est. orders / mo, lalo.com" width="480" height="240" /></a>

Markdown

[![Est. orders / mo, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=orders_est&range=1y)](https://trust-the.store/scan/lalo.com#history)

Traffic

Traffic rank (Tranco)first point

#3,128,974

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=rank&amp;range=1y" alt="Traffic rank (Tranco), lalo.com" width="480" height="240" /></a>

Markdown

[![Traffic rank (Tranco), lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=rank&range=1y)](https://trust-the.store/scan/lalo.com#history)

Est. visits / moest.first point

38.1K

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=visits_est&amp;range=1y" alt="Est. visits / mo, lalo.com" width="480" height="240" /></a>

Markdown

[![Est. visits / mo, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=visits_est&range=1y)](https://trust-the.store/scan/lalo.com#history)

Catalogue

Productsfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=products&amp;range=1y" alt="Products, lalo.com" width="480" height="240" /></a>

Markdown

[![Products, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=products&range=1y)](https://trust-the.store/scan/lalo.com#history)

Variantsfirst point

797

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=variants&amp;range=1y" alt="Variants, lalo.com" width="480" height="240" /></a>

Markdown

[![Variants, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=variants&range=1y)](https://trust-the.store/scan/lalo.com#history)

Collectionsfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=collections&amp;range=1y" alt="Collections, lalo.com" width="480" height="240" /></a>

Markdown

[![Collections, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=collections&range=1y)](https://trust-the.store/scan/lalo.com#history)

Brands carriedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=vendors&amp;range=1y" alt="Brands carried, lalo.com" width="480" height="240" /></a>

Markdown

[![Brands carried, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=vendors&range=1y)](https://trust-the.store/scan/lalo.com#history)

Launches / moest.0 total

12 points · Dec 1, 2025 → Nov 1, 2026 · catalog

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=launches&amp;range=1y" alt="Launches / mo, lalo.com" width="480" height="240" /></a>

Markdown

[![Launches / mo, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=launches&range=1y)](https://trust-the.store/scan/lalo.com#history)

Products added, 30 daysfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=added_30d&amp;range=1y" alt="Products added, 30 days, lalo.com" width="480" height="240" /></a>

Markdown

[![Products added, 30 days, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=added_30d&range=1y)](https://trust-the.store/scan/lalo.com#history)

Products updated, 7 daysfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=updated_7d&amp;range=1y" alt="Products updated, 7 days, lalo.com" width="480" height="240" /></a>

Markdown

[![Products updated, 7 days, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=updated_7d&range=1y)](https://trust-the.store/scan/lalo.com#history)

Variants sold outfirst point

59%

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=sold_out_share&amp;range=1y" alt="Variants sold out, lalo.com" width="480" height="240" /></a>

Markdown

[![Variants sold out, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=sold_out_share&range=1y)](https://trust-the.store/scan/lalo.com#history)

Pricing

Median pricefirst point

$167

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=median_price&amp;range=1y" alt="Median price, lalo.com" width="480" height="240" /></a>

Markdown

[![Median price, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=median_price&range=1y)](https://trust-the.store/scan/lalo.com#history)

Cheapest pricefirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=price_min&amp;range=1y" alt="Cheapest price, lalo.com" width="480" height="240" /></a>

Markdown

[![Cheapest price, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=price_min&range=1y)](https://trust-the.store/scan/lalo.com#history)

Highest pricefirst point

$361

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=price_max&amp;range=1y" alt="Highest price, lalo.com" width="480" height="240" /></a>

Markdown

[![Highest price, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=price_max&range=1y)](https://trust-the.store/scan/lalo.com#history)

Products on salefirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=on_sale_share&amp;range=1y" alt="Products on sale, lalo.com" width="480" height="240" /></a>

Markdown

[![Products on sale, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=on_sale_share&range=1y)](https://trust-the.store/scan/lalo.com#history)

Reviews & apps

Public reviewsfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=reviews_total&amp;range=1y" alt="Public reviews, lalo.com" width="480" height="240" /></a>

Markdown

[![Public reviews, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=reviews_total&range=1y)](https://trust-the.store/scan/lalo.com#history)

Reviews / mofirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=reviews_month&amp;range=1y" alt="Reviews / mo, lalo.com" width="480" height="240" /></a>

Markdown

[![Reviews / mo, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=reviews_month&range=1y)](https://trust-the.store/scan/lalo.com#history)

Ratingfirst point

4.3 ★

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=rating&amp;range=1y" alt="Rating, lalo.com" width="480" height="240" /></a>

Markdown

[![Rating, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=rating&range=1y)](https://trust-the.store/scan/lalo.com#history)

Marketing

Ad networksfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=ad_networks&amp;range=1y" alt="Ad networks, lalo.com" width="480" height="240" /></a>

Markdown

[![Ad networks, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=ad_networks&range=1y)](https://trust-the.store/scan/lalo.com#history)

Social networks linkedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=socials&amp;range=1y" alt="Social networks linked, lalo.com" width="480" height="240" /></a>

Markdown

[![Social networks linked, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=socials&range=1y)](https://trust-the.store/scan/lalo.com#history)

Ships to countriesfirst point

148

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=ships_to&amp;range=1y" alt="Ships to countries, lalo.com" width="480" height="240" /></a>

Markdown

[![Ships to countries, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=ships_to&range=1y)](https://trust-the.store/scan/lalo.com#history)

Market localesfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=markets&amp;range=1y" alt="Market locales, lalo.com" width="480" height="240" /></a>

Markdown

[![Market locales, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=markets&range=1y)](https://trust-the.store/scan/lalo.com#history)

Tech & trust

Trust scorefirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=trust_score&amp;range=1y" alt="Trust score, lalo.com" width="480" height="240" /></a>

Markdown

[![Trust score, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=trust_score&range=1y)](https://trust-the.store/scan/lalo.com#history)

Tools detectedfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=tech_count&amp;range=1y" alt="Tools detected, lalo.com" width="480" height="240" /></a>

Markdown

[![Tools detected, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=tech_count&range=1y)](https://trust-the.store/scan/lalo.com#history)

Trackersfirst point

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=trackers&amp;range=1y" alt="Trackers, lalo.com" width="480" height="240" /></a>

Markdown

[![Trackers, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=trackers&range=1y)](https://trust-the.store/scan/lalo.com#history)

Company

Domain agefirst point

29.9 y

The trend line starts with the next rescan.

1 point · Nov 4, 2026 · scan

Embed

HTML

<a href="https://trust-the.store/scan/lalo.com#history"><img src="https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=domain_age&amp;range=1y" alt="Domain age, lalo.com" width="480" height="240" /></a>

Markdown

[![Domain age, lalo.com](https://trust-the.store/api/v1/scan/lalo.com/chart.svg?metric=domain_age&range=1y)](https://trust-the.store/scan/lalo.com#history)

Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.

Peer benchmarks

percentile · position

Metric	Value	All stores	Shopify	Lookalikes
Est. revenue / mo	$32K	P0#608/611	P0#311/312	P0#18/18
Est. orders / mo	162	P0#610/611	P0#311/312	P0#18/18
Traffic rank (Tranco)	#3,128,974	P0#605/608	P0#308/309	P0#18/18
Est. visits / mo	38.1K	P0#605/608	P0#308/309	P0#18/18
Products	79	P23#294/382	P22#225/290	P45#12/21
Variants	797	P50#183/365	P49#145/286	P44#11/19
Collections	39	P16#307/367	P15#247/290	P28#15/21
Brands carried	2	P43#158/365	P43#123/286	P53#8/19
Products added, 30 days	0	P7#311/365	P7#244/286	P14#14/19
Products updated, 7 days	79	P21#286/365	P21#225/286	P39#12/19
Variants sold out	59%	P9#333/365	P8#264/286	P6#18/19
Median price	$167	P87#50/365	P84#47/286	P72#6/19
Cheapest price	$7	P59#150/365	P54#131/286	P44#11/19
Highest price	$361	P46#197/365	P46#154/286	P22#15/19
Products on sale	0%	P16#249/365	P15#202/286	P22#11/19
Public reviews	11	P2#218/222	P1#179/181	P10#10/11
Reviews / mo	1	P6#204/217	P5#167/176	P31#6/9
Rating	4.3 ★	P2#172/176	P2#141/144	P0#6/6
Ad networks	2	P59#232/625	P38#179/317	P15#16/21
Social networks linked	4	P46#213/541	P45#122/311	P68#4/21
Ships to countries	148	P73#101/367	P69#91/290	P60#9/21
Market locales	0	P36#109/396	P37#85/317	P33#8/21
Trust score	92	P76#75/560	P66#57/311	P68#5/21
Tools detected	8	P52#290/626	P25#230/317	P18#16/21
Trackers	3	P48#301/625	P72#76/317	P85#2/21
Domain age	29.9 y	P88#79/628	P93#22/307	P100#1/20

Store events

Atom feed

No changes yet. Events appear when a rescan sees something different from the scan before it.

Stack timeline

8 live · 0 removed · 3 scans

Nov 4, 2026Nov 4, 2026

Afterpay / Clearpay
Cloudflare
Google & YouTube (GA4 / Ads)
Meta Pixel
Okendo
Shop Pay
Shopify
Shopify Analytics

Ad pixels on the store · 2

observed

Meta Pixel863941984406865289988358524462

Google & YouTube (GA4 / Ads)no public ID

A pixel means the shop measures conversions for that network; it usually advertises there.

Social accounts · 4

Instagram@lalotactical Facebook@lalotactical YouTube@channel/UC5XFzV9dtE7qxmZRLXV7Kwg X@lalotactical

Ad libraries

official transparency tools

Meta Ad Library (Facebook, Instagram)Google Ads Transparency (Search, YouTube, Shopping)TikTok Ad Library (EU)LinkedIn Ad Library Pinterest Ads Repository (EU)

Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.

Technologies · 8

Platform

Shopify
evidence (7)
- header powered-by: Shopify
- cookie _shopify_essential
- cookie cart_currency
- request https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sy…
- page source matches cdn\.shopify\.com
- page source matches Shopify\.theme
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b

Ad pixels

Meta Pixel863941984406865289988358524462
evidence (2)
- page source matches fbq\(\s*['"]init['"]
- Shopify web pixel (app 2329312)
Google & YouTube (GA4 / Ads)
evidence (1)
- Shopify web pixel (app 1780363)

Analytics

Shopify Analytics
evidence (1)
- request https://monorail-edge.shopifysvc.com/

Reviews

Okendo
evidence (1)
- request https://cdn-static.okendo.io/reviews-widget-plus/js/okendo-reviews.js

Payments

Shop Pay
evidence (1)
- request https://shop.app/
Afterpay / Clearpay
evidence (1)
- request https://static.secure-afterpay.com.au/shopify-afterpay-javascript.js

CDN & bot protection

Cloudflare
evidence (2)
- header server: cloudflare
- header cf-ray: a554ab143cd5e218-MRS

Third-party hosts · 6

cdn-static.okendo.io · cdn.shopify.com · cdnjs.cloudflare.com · monorail-edge.shopifysvc.com · shop.app · static.secure-afterpay.com.au

Page speed & weight

home page, static fetch

Not measured: the home page was not served to our scanner, or the scan predates this check.

Cookies · 5

names only, values never stored

Name	Vendor	Purpose	Flags	Set by
_shopify_marketing	Shopify	advertising	Secure · HttpOnly · SameSite=Lax	server
_shopify_analytics	Shopify	analytics	Secure · HttpOnly · SameSite=Lax	server
_shopify_essential	Shopify	essential	Secure · HttpOnly · SameSite=Lax	server
cart_currency	Shopify	essential	SameSite=Lax	server
localization	Shopify	essential	SameSite=Lax	server

Trends

3 scans since Nov 4, 2026

Est. revenue / mo$105K → $32K -69.3%

Traffic rank#3,128,974 → #3,128,974flat

Public reviews11 → 11flat

Products79 → 79flat

Median price$167 → $167flat

Trust score90 → 92 +2.2%

No app, pixel or tool changes between scans.

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- same platform: Shopify
- similar market reach
Partake Brewing63 match—CA$53K / mo
- shares 5 tools: Cloudflare, Google & YouTube (GA4 / Ads), Meta Pixel…
- similar size
- same platform: Shopify
JENNY BIRD CA63 match—CA$719K / mo
- similar size
- same platform: Shopify
- similar market reach

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