$ trust-the.store scan www.happiestbaby.com --static
Happiest Baby
www.happiestbaby.com
◉ OBSERVED · not verifiedplatform: ShopifyHTTP 200scanned Nov 4, 2026 15:31 UTC
Trust score
75
observed signals /100
Products
59
1389 variants
Median price
$89.16
Ad networks
0
none seen
Est. revenue / mo
≈ $3M
$851K – $13M · low confidence
Traffic rank
#116.3K
Tranco, global
Ships to
1
countries
Domain age
—
Estimated business size
Revenue / month
≈ $3M
range $851K – $13M
Orders / month
≈ 31.7K
range 9,897 – 99K
Visits / month
≈ 2M
range 989.7K – 4M
Traffic from the Tranco rank × ecommerce conversion benchmarks × AOV from this shop's prices, cross-checked with orders implied by lifetime public reviews and by how many reviews arrive each month. Shopify publishes no order counts: this is a model, not a measurement. How we estimate.
Transparency signals
Observed public signals, not a verdict. A missing signal is not proof of fraud; a present one is not proof of legitimacy.
Returns & shipping policies
No policy page could be read (none linked, or the store's robots.txt forbids reading them). Older scans predate this panel.
Since Nov 4, 2026
A floor, not a total: items that sold without selling out are invisible from outside.
Shopify store identity
Happiest Baby SNOO, the safer and smarter baby bed and 5-second swaddle, 5 S's and baby sleep advice, and toddler tips brought to you by Dr. Harvey Karp.
US
History
Sales
$3M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=revenue_est&range=1y" alt="Est. revenue / mo, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)31.7K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=orders_est&range=1y" alt="Est. orders / mo, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)Traffic
#116,257
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=rank&range=1y" alt="Traffic rank (Tranco), happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)2M
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=visits_est&range=1y" alt="Est. visits / mo, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)Catalogue
59
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=products&range=1y" alt="Products, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)1,389
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=variants&range=1y" alt="Variants, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)134
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=collections&range=1y" alt="Collections, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)2
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=vendors&range=1y" alt="Brands carried, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)1
MoM -87.5%Best Jun 2026 21Worst Sep 2026 0▼ 1 mo falling
12 points · Dec 1, 2025 → Nov 1, 2026 · catalog
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=launches&range=1y" alt="Launches / mo, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)9
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=added_30d&range=1y" alt="Products added, 30 days, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)59
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=updated_7d&range=1y" alt="Products updated, 7 days, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)74%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=sold_out_share&range=1y" alt="Variants sold out, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)Pricing
$89
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=median_price&range=1y" alt="Median price, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)$1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=price_min&range=1y" alt="Cheapest price, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)$2K
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=price_max&range=1y" alt="Highest price, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)0%
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=on_sale_share&range=1y" alt="Products on sale, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)Marketing
0
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1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=ad_networks&range=1y" alt="Ad networks, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)6
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=socials&range=1y" alt="Social networks linked, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=ships_to&range=1y" alt="Ships to countries, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)0
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=markets&range=1y" alt="Market locales, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)Tech & trust
75
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=trust_score&range=1y" alt="Trust score, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)5
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=tech_count&range=1y" alt="Tools detected, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)1
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=trackers&range=1y" alt="Trackers, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)Company
24.6 y
The trend line starts with the next rescan.
1 point · Nov 4, 2026 · scan
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<a href="https://trust-the.store/scan/happiestbaby.com#history"><img src="https://trust-the.store/api/v1/scan/happiestbaby.com/chart.svg?metric=domain_age&range=1y" alt="Domain age, happiestbaby.com" width="480" height="240" /></a>[](https://trust-the.store/scan/happiestbaby.com#history)Green points are observed. Amber points are our estimates or reconstructed from public data (Tranco's daily list, product launch dates). Gaps longer than 45 days are left open.
Peer benchmarks
| Metric | Value | All stores | Shopify | Lookalikes |
|---|---|---|---|---|
| Est. revenue / mo | $3M | P68#196/611 | P77#71/312 | P63#8/20 |
| Est. orders / mo | 31.7K | P66#210/611 | P80#64/312 | P47#11/20 |
| Traffic rank (Tranco) | #116,257 | P64#219/608 | P77#72/309 | P47#11/20 |
| Est. visits / mo | 2M | P64#219/608 | P77#72/309 | P47#11/20 |
| Products | 59 | P17#314/382 | P16#242/290 | P38#6/9 |
| Variants | 1,389 | P62#139/365 | P61#113/286 | P50#5/9 |
| Collections | 134 | P44#205/367 | P43#164/290 | P63#4/9 |
| Brands carried | 2 | P43#158/365 | P43#123/286 | P25#6/9 |
| Products added, 30 days | 9 | P45#198/365 | P46#151/286 | P50#5/9 |
| Products updated, 7 days | 59 | P16#306/365 | P15#242/286 | P38#6/9 |
| Variants sold out | 74% | P4#352/365 | P3#277/286 | P13#8/9 |
| Median price | $89 | P67#120/365 | P62#109/286 | P50#5/9 |
| Cheapest price | $1 | P15#299/365 | P15#237/286 | P38#6/9 |
| Highest price | $2K | P82#65/365 | P80#58/286 | P75#3/9 |
| Products on sale | 0% | P16#249/365 | P15#202/286 | P6#8/9 |
| Ad networks | 0 | P22#346/625 | P10#251/317 | P35#7/21 |
| Social networks linked | 6 | P91#18/541 | P91#13/311 | P85#1/21 |
| Ships to countries | 1 | P10#297/367 | P9#239/290 | P44#3/9 |
| Market locales | 0 | P36#109/396 | P37#85/317 | P45#2/12 |
| Trust score | 75 | P29#382/560 | P14#257/311 | P30#15/21 |
| Tools detected | 5 | P36#379/626 | P10#276/317 | P53#8/21 |
| Trackers | 1 | P67#161/625 | P87#31/317 | P57#4/21 |
| Domain age | 24.6 y | P65#221/628 | P76#75/307 | P45#12/21 |
Store events
November 2026
- Added Google Tag Managertag-manager
- Added Sanity (headless CMS)framework
June 2026
- 21 products launched in 2026-06a typical month launches 1
Stack timeline
- Google Tag Manager
- Next.js
- Sanity (headless CMS)
- Shopify
- Vercel
Best sellers · merchant's own collection
#1Sleepea® 5-Second Baby Swaddle
$34.952018-04-03
#2Organic Cotton SNOO Sleep Sack
$36.952018-04-10
#3SNOO Smart Sleeper Bassinet
$1,9952016-10-05
#4SNOObear® 3-in-1 White Noise Lovey
$59.952020-08-10
#5SNOObie® Smart Soother
$69.952022-11-09
#6100% Organic Cotton SNOO Baby Bassinet Fitted Sheet
$24.952016-10-05
#7The Big Bundle
$1202017-12-19
#8100% Organic Cotton Baby Bassinet Sheets for SNOO
$54.952024-04-03
Newest products
#1SNOO Smart Sleeper—Certified Pre-Loved
$1,3952026-11-03
#2Replacement SNOO
—2026-10-20
#3SNOO Smart Sleeper Rental
$1592026-10-19
#4SNOO Rental—Recurring
$88.002026-10-19
#5Minimum Rental Commitment
$1.002026-10-19
- #6
Outstanding Payment SNOO
$1.002026-10-19
#7Return Shipping Fee Surcharge
—2026-10-19
- #8
SNOO Rental Damage Fee
—2026-10-19
Launch cadence · 12 months
Price bands · cheapest variant
Catalogue · 59 products read
Collections · 134
Product types
Top tags
Ad pixels on the store · 0
No ad pixel seen. A browser scan can reveal pixels loaded by tag managers.
A pixel means the shop measures conversions for that network; it usually advertises there.
Social accounts · 6
Ad libraries
Live ad counts appear here when the deployment sets META_AD_LIBRARY_TOKEN; the links above open each library pre-filled.
Company & footprint
Rescan to collect company, DNS and footprint data.
Technologies · 5
Platform
- Shopify
evidence (3)
- request https://cdn.shopify.com/shopifycloud/consent-tracking-api/v0.1/consent-tracking-…
- page source matches cdn\.shopify\.com
- page source matches \b[a-z0-9][a-z0-9-]*\.myshopify\.com\b
Framework
- Next.js
evidence (2)
- header x-powered-by: Next.js
- page source matches \/_next\/static\/
- Sanity (headless CMS)
evidence (1)
- page source matches cdn\.sanity\.io\/images\/
Tag managers
- Google Tag Manager
GTM-WKWTSNVJevidence (1)
- page source matches ['"]gtm\.start['"]
CDN & bot protection
- Vercel
evidence (2)
- header server: Vercel
- header x-vercel-id: cdg1::iad1::x25b9-1793806303708-a236c2fea98c
Third-party hosts · 3
cdn.shopify.com · cloud.umami.is · www.myregistry.com
Page speed & weight
Not measured: the home page was not served to our scanner, or the scan predates this check.
Trends
- Nov 4, 2026+ Google Tag Manager+ Sanity (headless CMS)
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Own this shop?
Everything above is observed from outside. Own this store? Claim it: connect a read-only key to publish verified revenue instead.